Music Video Analysis - Materialism
Song Title: ______Window Shopper________________________________
Artist: _________50 Cent_____________________________
Directions: As you closely watch the music video, answer the following questions with
as much detail as possible.
1. Describe the products that are highlighted in the video: (cars, jewelry, clothes, etc.)
There are a lot of black guys buying fancy cars like porches, and they also buy suits which
look really posh. Also they buy many different jewellery like long gold chains and gold
rings and bracelets.
2. Are any brand names shown?
Not on any of the clothes or jewellery, however there are many different car names like
Bentley and Maserati. This shows the wealth of the people.
3. How is wealth defined in the video?
The wealth is defined throughout the song in the lyrics and in the actual video using
money, jewellery and cars. It represents money in a good way showing all the perks of the
money and not the negatives.
4. Are products mentioned in the song lyrics?
No, but words that mean being rich and wealthy are used throughout.
5. What’s the message of the song?
The message of the song is that he used to be poor and have no good clothes. But now he
has money he can buy all these nice things.