Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012

1. Director, Franchise Sales Valpak Direct Marketing Systems @valpaktodd
2. 100% increase in awards in 2012
3. Benchmarking
4. GOOGLE ANALYTICS
5. Website Flow
6. YouTube Analytics
7. Current Franchisee Engagement Interdependence Bounty Mentor program Validation
8. Future  TRANSPARENCY &  SOCIAL MEDIA REPOSITIONING  PORTALS  PUBLIC RELATIONS  REFERRAL PARTNERS & BROKERS  MINORITY ORGANIZATIONS  INTERNET  VETERANS
9. Director, Franchise Sales Valpak Direct Marketing Systems todd_leiser@valpak.com 727-399-3091 www.valpakfranchising.com www.youtube.com/valpaktodd @valpaktodd

Repositioned the value Proposition Transparency Leverage Internet to accomplish those two pivots Better tracking tool – Process Peak
2012 Budget Company History Quality instead of quantity Conversions and by Traffic Source Engagement by data Drip Campaign Google Analytics How do each of us measure ourselves against our industry/competitionfor recruitment? PROCESS PEAK BENCHMARK REPORT Overall Stats Traffic Sources Conversion by Traffic Source Status by Traffic Source PIVOT TABLE Show history DRIP CAMPAIGNS (SHOW AUGUST ISSUE)
Me
60 unique visitors per day 1800 per month 5000 YTD spent more than 1 minute; 2000 more than 3min = 25%of page views 13.3% returning visitors
How do we engage our customers and Franchisees in Development efforts? MENTOR PROGRAM BOUNTY o What incentives/rewards to you give? $5000 Bounty THANK YOU o How do we engage our Franchisees in this? INTERDEPENDENCE OF OUR NETWORK $5000 BOUNTY FOR SELECT MARKETS CULTURE TO GROW THE NETWORK
How do we engage our customers and Franchisees in Development efforts? MENTOR PROGRAM BOUNTY o What incentives/rewards to you give? $5000 Bounty THANK YOU o How do we engage our Franchisees in this? INTERDEPENDENCE OF OUR NETWORK $5000 BOUNTY FOR SELECT MARKETS CULTURE TO GROW THE NETWORK

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