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Director,
       Franchise Sales
Valpak Direct Marketing Systems



                                  @valpaktodd
100% increase in awards in 2012
Benchmarking
GOOGLE ANALYTICS
Website Flow
YouTube Analytics
Current Franchisee Engagement

   Interdependence
        Bounty
   Mentor program
       Validation
Future
   TRANSPARENCY &              SOCIAL MEDIA
  REPOSITIONING
   PORTALS                     PUBLIC RELATIONS
   REFERRAL PARTNERS &
  BROKERS                       MINORITY ORGANIZATIONS
   INTERNET
                                VETERANS
Director, Franchise Sales
Valpak Direct Marketing Systems
    todd_leiser@valpak.com
         727-399-3091

    www.valpakfranchising.com

  www.youtube.com/valpaktodd

         @valpaktodd

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Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012

Editor's Notes

  1. Repositioned the value Proposition Transparency Leverage Internet to accomplish those two pivots Better tracking tool – Process Peak
  2. 2012 Budget Company History Quality instead of quantity Conversions and by Traffic Source Engagement by data Drip Campaign Google Analytics How do each of us measure ourselves against our industry/competitionfor recruitment? PROCESS PEAK BENCHMARK REPORT Overall Stats Traffic Sources Conversion by Traffic Source Status by Traffic Source PIVOT TABLE Show history DRIP CAMPAIGNS (SHOW AUGUST ISSUE)   
  3. Me
  4. 60 unique visitors per day 1800 per month 5000 YTD spent more than 1 minute; 2000 more than 3min = 25%of page views 13.3% returning visitors
  5. How do we engage our customers and Franchisees in Development efforts?       MENTOR PROGRAM       BOUNTY o   What incentives/rewards to you give?       $5000 Bounty       THANK YOU o   How do we engage our Franchisees in this?       INTERDEPENDENCE OF OUR NETWORK       $5000 BOUNTY FOR SELECT MARKETS       CULTURE TO GROW THE NETWORK
  6. How do we engage our customers and Franchisees in Development efforts?       MENTOR PROGRAM       BOUNTY o   What incentives/rewards to you give?       $5000 Bounty       THANK YOU o   How do we engage our Franchisees in this?       INTERDEPENDENCE OF OUR NETWORK       $5000 BOUNTY FOR SELECT MARKETS       CULTURE TO GROW THE NETWORK