Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012
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14th Annual Franchise Development & Leadership Conference Franchise Sales & Development Session for Service Brands: "How Do You Score? Benchmarking Your Performance & Best Practices by Industry". One of 2 panelists October 4, 2012
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Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012
- 1. Director, Franchise Sales Valpak Direct Marketing Systems @valpaktodd
- 2. 100% increase in awards in 2012
- 3. Benchmarking
- 6. Website Flow
- 9. Current Franchisee Engagement Interdependence Bounty Mentor program Validation
- 10. Future TRANSPARENCY & SOCIAL MEDIA REPOSITIONING PORTALS PUBLIC RELATIONS REFERRAL PARTNERS & BROKERS MINORITY ORGANIZATIONS INTERNET VETERANS
- 11. Director, Franchise Sales Valpak Direct Marketing Systems todd_leiser@valpak.com 727-399-3091 www.valpakfranchising.com www.youtube.com/valpaktodd @valpaktodd
Editor's Notes
- Repositioned the value Proposition Transparency Leverage Internet to accomplish those two pivots Better tracking tool – Process Peak
- 2012 Budget Company History Quality instead of quantity Conversions and by Traffic Source Engagement by data Drip Campaign Google Analytics How do each of us measure ourselves against our industry/competitionfor recruitment? PROCESS PEAK BENCHMARK REPORT Overall Stats Traffic Sources Conversion by Traffic Source Status by Traffic Source PIVOT TABLE Show history DRIP CAMPAIGNS (SHOW AUGUST ISSUE)
- Me
- 60 unique visitors per day 1800 per month 5000 YTD spent more than 1 minute; 2000 more than 3min = 25%of page views 13.3% returning visitors
- How do we engage our customers and Franchisees in Development efforts? MENTOR PROGRAM BOUNTY o What incentives/rewards to you give? $5000 Bounty THANK YOU o How do we engage our Franchisees in this? INTERDEPENDENCE OF OUR NETWORK $5000 BOUNTY FOR SELECT MARKETS CULTURE TO GROW THE NETWORK
- How do we engage our customers and Franchisees in Development efforts? MENTOR PROGRAM BOUNTY o What incentives/rewards to you give? $5000 Bounty THANK YOU o How do we engage our Franchisees in this? INTERDEPENDENCE OF OUR NETWORK $5000 BOUNTY FOR SELECT MARKETS CULTURE TO GROW THE NETWORK