3. # innovation is a talent
no, it’s a muscle. it can be trained, but
not the way you think
4. creative people do the innovation and
they’re in R&D
no, everyone can innovate, because every-
one gets frustrated - innovation is taking
place right now across the organization -
you just dont hear about it
#
5. innovation is about growing,
expanding and adding
no, this is “the problem of addition” the
healthiest thing a person can do is not
start exercising, but to stop smoking
strategic subtraction -
growth follows
#
7. it’s about generating ideas
no, it starts by asking challenging
questions and seeing problems
from a fresh perspective
#
8. it requires lots of resources and
freedom
no, innovation is born out of vexing
problems, perspective shift and limited
resources
#
9. you need to reward people
financially
no, this is one of the biggest killers of
innovation, along with a sense of good/
bad, right/wrong, which just lead to fear
#
10. innovation must focus on the
customer
no, it’s is also about saving money, saving
time and making work more effective and
meaningful
#
11. innovations need to be wild and
crazy, 100% new
no, the iphone was a slow innovation,
coming out of ipods, touch screens and
laptops, combining them was a small idea
- all good ideas, big or small, should be
acted on
#
