1. Accelerate Your LeadershipNYLT-LeadershipAcademy.org
NYLT Leadership academy
Marketing Overview

2. Accelerate Your LeadershipNYLT-LeadershipAcademy.org
The Brand
Brand Promise
THE LEADERSHIP ACADEMY IS AN INNOVATIVE,
TRANSFORMATIONAL PROGRAM WHERE EMPOWERED LEADERS
ARE ABLE TO TAKE NEW AND EXCITING CONCEPTS BACK TO THEIR
HOME NYLT COURSES.
Brand Vision
TO IMPROVE NYLT PROGRAMS NATIONWIDE.
Brand Personality
LEADERSHIP | EMPOWERMENT | TRANSFORMATION |
REFLECTION

3. Accelerate Your LeadershipNYLT-LeadershipAcademy.org
Brand identity guide

4. Accelerate Your LeadershipNYLT-LeadershipAcademy.org
Marketing Areas
Publications
Social Media
Video
Website

5. Accelerate Your LeadershipNYLT-LeadershipAcademy.org
 Monthly Newsletter
 Flyers
 Brochures
 Forms
 Merchandise
 Press Releases
Publications

6. Accelerate Your LeadershipNYLT-LeadershipAcademy.org
 650 Subscribers
 Sent
– January, February, March, April, May, June,
August, September, October.
 Written by Youth Marketing Team for NYLT
Staff
 Advertise upcoming courses

7. Accelerate Your LeadershipNYLT-LeadershipAcademy.org
/NYLTLeadershipAcademy
/NYLTAcademy
/NYLTLeadershipAcademy
Find Us on:
SOCIAL MEDIA

8. Accelerate Your LeadershipNYLT-LeadershipAcademy.org
 Biggest Social
Media tool
 650 ‘Likes’
 Daily, and weekly
posts
 Will run promotions,
and contests
Facebook
/NYLTLeadershipAcad
emy

9. Accelerate Your LeadershipNYLT-LeadershipAcademy.org
Twitter Instagram
 Used during course to
send live updates.
 Possible live tweet
sessions for course
problem solving
panels
 Share pictures from
course to create a
photo experience.
 A picture is worth a
thousand words.
/NYLTAcadem
y
/NYLTLeadershipAcad
emy

10. Accelerate Your LeadershipNYLT-LeadershipAcademy.org
LinkedIN Google +
 Helps to reach out
to Course Directors
and Parents.
 Possibility of holding
Google Q&A
Forums to talk
about course.

11. Accelerate Your LeadershipNYLT-LeadershipAcademy.org
Video
 Promotional Videos
– Improving Youth Staff
– Helping Course Directors
 Videos will be updated on a bi-yearly
basis
 Helps to reach visual market, and
share personal testimonials

12. Accelerate Your LeadershipNYLT-LeadershipAcademy.org
 Course Info
 Scholarship Info
 Registration
 The Quest
 Contact Us
Website
Brand New Design

13. Accelerate Your LeadershipNYLT-LeadershipAcademy.org
 All marketing
strategies promote
the NYLT Leadership
Academy Brand
 All strategies work
together to complete
one unified marketing
strategy
 One NYLT Leadership
Academy…Multiple
Locations.
The future
63 YEARS IN THE MAKING