Evaluation Question 2

1. Titles
The song title and the artist name both appear
on my ancillary texts and my music video. This
ensures the audience with what they are
watching/reading and also raises awareness
towards the product itself.

2. Theme of Demons
My song is very symbolic of demons with lyrics such as “I don’t know if this one, is
about me or the devil”. Not only this, but one of the locations is a graveyard and the
weather is a snowstorm at one point which is symbolic of demons. There is also a shot
where my artist is sat against a gravestone with a large, leafless tree looming over him.
This gives connotations of death. This can be seen in my ancillary texts by the use of
the shadows.

3. Mise en Scene
The colour scheme on my video consists of Black, Red and White (sometimes
blue) and the colour scheme on my ancillary texts are also red, black and
white. This can be seen on my music video through the Mise en Scene, more
specifically, my artists clothing. My artist at one point wears a red hoodie and
black skinny jeans and my drummer wears black skinny jeans, a white t shirt
and a red bag.
RED
WHITE

4. Props
My music video contains two main props; a
Ukulele and a Drum Kit. These props can be
seen on my ancillary texts to link to the music
video.

5. House Styles
The style that is used on my digipak is also used within my
advert. This makes it easier for audiences to distinguish that the
two are definitely related through the identity of the band.
These house styles are the red, black and white colour scheme
as well as the use of the fonts ‘California’ and ‘Rhino Rocks’.
These fonts are used for the same things; the artist name and
the album title. These fonts create an eerie atmosphere which
was noticed in my audience feedback.

6. Record Labels
On both my ancillary texts, I use the ‘Fueled by Ramen’
logo to establish the relations between the institutes
and the product. The ownership is also established by
the use of small print underneath the record labels
logo.

7. Artists
Both my ancillary text and my music videos only show two
people; the drummer and the singer. If there are any more than
two, then it breaks the establishment of who the actual artists
are. Because of this, the ancillary texts show two people, both
who are accompanied by their related instruments, so the
audience know who is who.

8. Other Promotional Packages
My ancillary texts share a same house style and image types which helps show the audience that
they are for the same artists. Other promotional products from professional artists also show that
using the same house style is effective. An example of this is for Gorillaz’s Demon Days album art
and their original magazine advert. As you can see, the magazine advert uses the same image
from the album cover to promote the album so that if the audience see’s the magazine advert
they will recognise the album and vice versa.

9. Conclusion
As you can see, there are clear aspects between
my main product and my ancillary text. This can
be from the logo used for the artist to the
themes depicted in both or even as simple as
the artists themselves. Through my uses of
editing and photo manipulation, this creates a
conventional and clearly combined link between
my main product and ancillary text. Therefore I
believe that I have succeeded in making my
texts effective as a combination.