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IKEA Media Plan Spreadsheets
1. IKEA Media Plan
Prepared by Tim Ning March 3rd
Medial Buy Overview
Media Vehicle
No. of
Insertions Total Cost CPM
Magazines
Domino 3 97,485$ 15.98$
Home 3 174,000$ 23.72$
New York Spaces 10 100,700$ 17.26$
Today's Creative Home Arts 6 31,980$ 9.54$
Natural Home and Garden 7 22,400$ 25.73$
Greater Philadelphia House & Home 10 31,410$ 26.66$
Women's Day SIP Budget Dacorating Ideas 4 111,600$ 15.50$
TOTAL/AVG-MAGAZINES 43 569,575$ 19.20$
Radio
Atlanta-WSB-FM 9 25,969$ 12.21$
New York- WLTW-FM 16 99,528$ 6.24$
Philadelphia- WBEB-FM-Summary 32 87,296$ 15.35$
TOTAL/AVG-RADIO 57 212,793$ 11.27$
Newspapers
The New York Times 6 107,640$ 11.52$
The Philadelphia Inquirer 10 84,120$ 16.59$
The Atlanta Journal-Constitution 8 46,346$ 12.13$
TOTAL/AVG-NEWSPAPERS 24 238,106$ 13.42$
Television
Room Service 90 97,614$ 8.53$
Design Inc. 90 97,614$ 8.53$
Decorating For Less 60 55,506$ 8.53$
TOTAL/AVG-TELEVISION 240 250,734$ 8.53$
internet
http://www.bhg.com/ 600,000 12,228$ 86.19$
http://www.elledecor.com/ 600,000 12,228$ 144.64$
http://www.atlantahomesmag.com/ 40,000 815$ 101.90$
http://styleathome.com/ 400,000 8,152$ 120.95$
http://www.home-designing.com/ 300,000 6,114$ 172.59$
http://www.myhomeideas.com/ 300,000 6,114$ 299.50$
http://www.trendir.com/ 500,000 10,190$ 125.18$
2. http://www.thebudgetdecorator.com/ 40,000 4,076$ 509.50$
http://www.newyorkspacesmag.com/ 40,000 1,630$ 163.04$
http://www.homedsgn.com/ 80,000 1,019$ 127.38$
TOTAL/AVG-INTERNET 2,900,000 62,567$ 185.09$
Google Search/ AdWords
home decorating 45,000 169,200$ 3,760$
modern furniture 30,000 159,000$ 5,300$
home furnishings 30,000 160,200$ 5,340$
modern interior decorating 20,000 51,200$ 2,560$
home decorating trends 22,000 63,800$ 2,900$
modern home 20,000 62,800$ 3,140$
GOOGLE TOTALS/AVG 167,000 666,200$ 3,833$
TOTAL/AVG 3,067,364 1,999,974$ 678.47$