Come unplug from the day to day and reconnect with people and ideas July 29-31 on Hamlin Lake, Ludington Michigan for Startup Weekend 2016! Come pitch an idea and a tent! Register now, space is filling fast! http://www.up.co/communities/usa/ludington/startup-weekend/8226

1. SURVIVAL GUIDE
Friday, July 29 - Sunday, July 31
Camp Blusky, Ludington, MI
Startup Weekend West Michigan
PITCHANIDEA...ANDATENT.

2. Event Schedule
9:00am Parking/Arrival You can arrive anytime between
9am and 4pm.
Friday, July 29th
9:00am Registration/
Setup Camp
Registration will happen
between 9am and 4pm. Once
at the camp, time to setup your
camping arrangements!
4:30pm Final Registration You can arrive anytime between
9am and 4pm.
5:00pm Dinner Let’s eat!
6:00pm Opening Remarks
/Icebreaker
Time to hear from the Camp and
meet your future co-founder.
7:00pm Idea Pitches Time to pitch your idea
to the world. 90 second
pitches, please!
8:00pm Form Teams Vote on the ideas to move
forward. Teams start forming
and discussing ideas!
9:00pm Begin Work Start to formalize teams and
take an inventory of skills.
Be honest, and direct about
what resources and skills are
needed for the weekend.
Begin to setup your workspace
for the weekend.
11:00pm Double Film
Feature
Blair Witch Project & Dirty
Dancing Havana Nights
8:00am Breakfast Enjoy breakfast & coffee in the
great outdoors!
ENDLESS COFFEE!
Saturday, July 30th
9:00am Begin Work Gather team and start building!
10:00am Lo-Fi Mockups/
BMC/Validation
During this 30 minute session
we will focus on prototyping,
the business model canvas and
user adoption.
12:00pm Lunch & Lakeside
Activities
Food will be there as well as
ENDLESS COFFEE! While
eating, enjoy the half mile
of lakefront property.
1:00pm Status Updates After-lunch check-in, status
reports, call for help.
6:00pm Dinner & Lakeside
Activities
Eat dinner while watching
the sunset! As always,
ENDLESS COFFEE!
7:00pm Check-In After dinner check-in, status
reports, call for help.
7:30pm Pitch Like a Pro Learn what you will need in your
final slide deck for Sunday.
10:00pm Camp Fire
Takeover
Hobo Pies and S’mores over
an open fire. Music will be
blasting on the tennis courts...
come on down!
Sunday, July 31st
8:00am Breakfast Enjoy breakfast & great coffee in
the great outdoors!
ENDLESS COFFEE!
10:00am Check-In Final opportunity to ask
questions.
12:00pm Lunch & Lakeside
Activities
Food will be there. And did we
mention, ENDLESS COFFEE!
While eating, enjoy the half mile
of lakefront property.
1:30pm Presentation Prep
& Tech Check
Final hours of worktime should
be focused on perfecting your
presentation, tech-check for final
presentations also takes place.
3:00pm Final Presentations
4:00pm Dinner Grab some dinner while the
judges deliberate.
4:30pm Judging & Awards
5:30pm Wrap-Up
6:00pm Go Home! Or camp an extra night at
the camp!

3. SURVIVALGUIDESECTION1
·
1.0 What to Expect
Nature–it makes us different.
Nature is a beautiful, semi-dangerous place. The beauty thing is easy
to spot, like the sunlight pouring through tree branches overhead
and the soft swooshing of the waves hitting the shore. It’s peaceful.
Tranquil, even.
Camp BluSky is full of those little moments that make you sigh and
go “Gosh, I love the woods.” But, don’t be fooled. As neat as nature is,
it’s not hunky-dory all the time. To all of those reading this who aren’t
so gung-ho about spending quality time in the great outdoors, we’ve
got a couple of things you should note:
1. Poison Ivy exists here. Google it, then avoid it.
2. Unless you like snuggling with raccoons at night, keep
food out of your tent.
3. The nearest hospital is 45 minutes away—don’t be stupid.*
We’re telling you this because we care. Be respectful of nature and
you’ll be just fine.
*Note: a nurse will be on site all weekend long.
Shenanigans
Although Startup Weekend is a fast-paced, adrenaline infused
workweek on roids, it can’t be all work and no play. When you’re
ready for a mental break you can go full bore outdoorsman with
recreational activities like canoeing, hiking, or kayaking. If you’d
rather veg-out, listen to live music in the ______ or catch a movie
on the lakeside. We’ll have a big screen set up showing Friday the
13th, Blair Witch Project, Dirty Dancing, and Wet Hot American
Summer over the course of the weekend.
Keynote Speakers
When the sun goes down, teams will gather around the bonfire to
hear the inspirational stories of keynote speakers like Dale Pollak,
the founder of vAuto. Who knows, maybe we’ll even swap a ghost
story or two.
2
IDEA AND
TENT
PITCHING
LIKE
A BOSS

4. SURVIVALGUIDESECTION1
·
Work Hard, Get Money
When you’ve finished your weekend’s hard work, you and your team
will have the opportunity to pitch your idea for all its worth. In just
five minutes, a panel of judges will decide if your idea has legs or if
it should be sunk to the bottom of Hamlin Lake. (But no pressure).
Depending on the feedback you receive, your new business could
have the opportunity to compete for the Momentum Business
Plan Competition, which awards startups that decide to settle in
Mason County a whopping $50,000. In addition to the chance to
compete, expect access to a slew of resources courtesy of Google for
Entrepreneurs. Didn’t expect that caliber of awesome from a cabin
in the woods, did ya?
Camp Code
We won’t ask you to take a blood oath or swear on your mama’s life,
but we do ask that you take this reminder seriously.
You have 54 hours to make an idea come to life. With such little time,
you are expected to come to Camp BluSky ready to work hard. Now
that doesn’t mean that you can’t enjoy yourself, but we want you
to be smart about it. That means during downtime, you respect the
camp, its facilities, and your peers who are sharing the space over the
weekend. Don’t be the guy who’s jamming to “Sweet Home Alabama”
at 2AM with a Summer Shandy in hand. Respecting those around you
also means letting everyone’s voice be heard, and letting every idea
have a chance to see the light of day—that is, until a judge wields
the final blow. This is as much a warning for our well-being as it is for
yours, because let’s be honest: nobody wants to be “that guy.”
Making Connections
Even though you’ll be knee-deep in startup mode, you’ll have
the opportunity to meet an eclectic mix of students and industry
professionals. Take advantage of having them trapped in the woods
with you: introduce yourself, trade business cards, and find them
on LinkedIn when you head back to civilization. #Networking.
43
A A A A
A
A
A
A
A
A
A
A
B
J
LE
C
C
C
A
B
N
N
B
MI
E
E
G
K
O
P
F
H
B
B B
E
Facilities
A (13) - 4 Person Cabins
B (6) - 6 Person Cabins
C (3) - 12 Person Cabins
D (2) - 4 Person Cabins
E (2) - Outdoor Restrooms
F (1) - 4 Person Lodge
G (1) - Mess Hall
H (2) - Boat Houses
I (1) - Trip Hut
J (1) - Craft Hut
K (1) - Icehouse
L (1) - Maintenance Garage
M (1) - Maintenance Shed
N (2) - Tennis Courts
O (1) - Volleyball Court
P (1) - Ski Shack
*The cabins will not be available
for use during the weekend.
Camp Map
Tent camping
will be here.
Tent camping will have areas designated for both early risers and
late nighters.

5. SURVIVALGUIDE
·
2.0 While You’re Here
SECTION2
Connect
Connect with people driven to build something new. Rich and diverse
talent is a Startup Weekend staple. Are you ready to meet your next
(cofounder) (friend) (mentor) (investor)?
Discover
Discover where you are on the Entrepreneur’s Journey. Find the
resources available near you. Leave knowing the next steps you need
to take on your road to success.
Learn
Learn what it really takes to start a company. No book, panel, speaker,
or blog post will teach you what you need to know. The only way to
learn is the experience of trying.
Start
It’s that simple. Startup Weekend is designed to get you going, FAST.
Your local Organizers will set up the ideal environment for you to be
successful and learn as much as possible in just 54 hours.
RIDE
YOUR
IDEA TO
SUCCESS
6

6. SURVIVALGUIDE
·
3.0 What to Bring
SECTION3
What to Bring
❏❏ Your passion and willingness to get the job done.
❏❏ Recreation/Entertainment
❏❏ Allergies? BRING YOUR DAMN EPIPEN.
❏❏ Laptop or tool of the trade.
Clothing
Camping Equipment
❏❏ Bathing Suit
❏❏ Sweatshirts
❏❏ Jeans
❏❏ T-shirts
❏❏ Tennis shoes
❏❏ Flip-flops
❏❏ Sunglasses
8
❏❏ Tents
❏❏ Sleeping bags
❏❏ Pillows
❏❏ Bug Spray
❏❏ Flashlights
❏❏ Headlamps
❏❏ Extra Batteries
❏❏ Rain Gear
❏❏ Sunscreen
❏❏ Instrument
❏❏ Camping Chairs
❏❏ Hammocks
BE
PREPARED
FOLKS

7. SURVIVALGUIDE
·
4.0 Leave it at Home
Keep your spirits in check.
Camp BluSky is BYOB. You’re welcome to bring a six-pack with you,
but keep in mind what you’re here for. Oh, and we’re not liable for any
intoxicated things you do.
TP
We’ve got nice restroom facilities for you. No need to bring toilet
paper or a shovel for any late night business excursions.
No Fido/Rover
Ball & Chain, Cousin Ed, & Little Johnny
Startup Weekend is reserved for participating members. No family or
friends can tag along for this adventure. Period.
Firearms
10
Fireworks
“Illegal” Drugs
Food
We’re feeding you all weekend long—meals and snacks—so there’s no
need to pack extra grub.
SECTION4
DON’T
BE
THAT
GUY

8. SURVIVALGUIDE
·
5.0 Things to Know Camp to West Shore Community College
12
FROM
POINT A
TO
POINT B
SECTION5
West Shore
Community College
Camp Douglas Smith
NQuarterlineRd
NStilesRd
W Fountain Rd
W
Nurnberg Rd

9. SURVIVALGUIDE
·
Bus Schedules
TBD
1413
SECTION5
Last Minute Reminders
TBD
See you soon!

10. SURVIVALGUIDE
·
NOTES
1615