2. The Roadshow Map
Maersk Line has been known for its leading innovation and world class services. This
container project is intended to get these features closer to the audience; where they will get
first hand experience and learn about the history, values, products/services and many more
about the company.
The container will travel around the country as an ambassador of Maersk Line and Danish
culture as well as promoting the shipping industry as a whole.
Your promise. Delivered
The Overview
Suraba
ya
Palemban
g
Lampung
Jakarta
Semaran
g
Medan
Makasa
r
Using innovative mobile exhibition, Maersk Line Indonesia will go to seven different cities
accross Indonesia. Starting from Jakarta, the mobile exhibition roadshow will then go to
Surabaya, Semarang, Medan, Palembang, Lampung and Makasar.
#movewithmaersk
3. The Layout
Your promise. Delivered
Symbolic
The container is the symbolic hardware that
defines Maersk Line.
Ecologically Innovative
One goal of the project is to inspire way to re-
use, re-cycle and re-purpose of a used
container.
Functional
By their simple nature, containers are
extremely adaptable and intrinsically well suited
to a multitude of secondary functions.
“Re-purpose of a used container is to
create a mobile exhibition facility that is
functional and becoming representative
of Maersk’ Line’s corporate values to
serve a business need.”
#movewithmaersk
4. Your promise. Delivered
About Maersk Line Indonesia
History of Maersk Line Indonesia
The A.P. Moller – Maersk Group opened its first office for liner activities in Indonesia in
1958. At the time, the company was known as Maersk Line Djakarta Branch Ltd.
The containerization of Maersk Line started in 1975 and Maersk Mango was the first
container vessel to call Tanjung Priok, the port of Jakarta. On 19 February 1978, Maersk
Mango sailed in with 185 containers onboard. Maersk Line also became the first ever
container shipping line to carry Sumatran coffee in containers from Palembang in South
Sumatra.
As a result of an increase in shipping and logistics activities, Mercantile Indonesia was
established in 1987. In 1998, it opened a joint venture warehouse with Mitsubishi Logistics
Corporation, which served as a stock house, in addition to servicing customers.
In 1999 the A.P. Moller – Maersk Group acquired Sealand Liner services, including its
logistics arm. Then in 2005, the Group acquired P&O Nedlloyd and by February 2006,
Maersk Indonesia completed the full integration of these two companies, with the liner
activity now known as Maersk Line.
Maersk Line Indonesia Today
Today, Maersk Line's breath of services has grown to be amongst the most comprehensive
in Indonesia, offering customers truly global network coverage.
Through direct connections to transhipment ports in Singapore and Malaysia, Indonesian
exports are shipped around the world to the USA, Europe, the Mediterranean and many
other markets with ease.
The main Maersk Indonesia office is located in Jakarta. Our four other owned offices are in
Surabaya, Medan, Panjang, and Semarang.
#movewithmaersk
