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Similar to Analysis vs conclusion (abstract for a LinkedIn article) https://www.linkedin.com/pulse/rise-above-ocean-data-become-outstanding-presenter-thomas-wagnieres
Similar to Analysis vs conclusion (abstract for a LinkedIn article) https://www.linkedin.com/pulse/rise-above-ocean-data-become-outstanding-presenter-thomas-wagnieres (20)
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Analysis vs conclusion (abstract for a LinkedIn article) https://www.linkedin.com/pulse/rise-above-ocean-data-become-outstanding-presenter-thomas-wagnieres
- 1. © Bruno Poirier 2017 Sales (2013-2016) in ‘000 units 160146131120TOTAL 9876Omega 38353026Alfa 1131039488Fiesta 2016201520142013
- 2. © Bruno Poirier 2017 Sales of the three models in 2016 Fiesta Alfa Omega 70.6% 23.8% 5.6% In % of total units
- 3. © Bruno Poirier 2017 Sales of the three models in 2016 So we’ve extracted the relevant data (sales of three models in 2016). It’s a bit better but this slide shows clearly that if you remove the details, the title conveys nothing useful to your audience, it’s only a neutral topic. In the next slide we’ll see an example of a good message.
- 4. © Bruno Poirier 2017 Fiesta dominates sales of the segment Fiesta Alfa Omega 70.6% 23.8% 5.6% 2016 sales as a % of total units
- 5. © Bruno Poirier 2017 Now, if you remove the details, the title still conveys what’s important in your slide. Also, if you need to speed up and don’t have enough time to go into the details your audience will get your message anyway, and will probably remember it. Fiesta dominates sales of the segment
Editor's Notes
- Typical slide full of data. A table is a tool for analysis / not a tool for communication. Based on this brilliant slide what could be the message if we only focus on (2016)? >>> Exactly, you can tell a lot because everything is there, all the data from the last 4 years. Wouldn’t it be easier for you & audience / to analyse this data / show only what is relevant?
- OK that’s better, you’ve extracted only the relevant data But is it what Bill told us? No! This title is not a message… Next: without Content
- Ladies and Gentlemen, I have a good news for you: Sales of the three models in 2016! (joke ) >>> Without the content this title tells us nothing.
- The word « DOMINATES » engages the audience, it’s an OPINION if you say "Fiesta has 70.6% shares of the market" That’s a FACT MESSAGE = Verb, object, complement = a sentence that engages the audience Is it clear? Do you start to get it the concept of Extracting messages? Transition: final exercise of the overview of step 1 of the creation curve (Extract)
- Ladies and Gentlemen, I have a good news for you: Sales of the three models in 2016! (joke ) >>> Without the content this title tells us nothing.