15 years after the first research paper was published, how is the higher education sector responding to the challenge? This short presentation was delivered for the International Day of Action against Contract Cheating 2021, reveals that changes are being made, students are contributing to the discussion as academic integrity champions but the contract cheating industry is responding and there are threats from new technology and automated writing services. To make sure that academic integrity continues to be preserved, the sector cannot rest on its laurels.