Integrated communications agency Embrace have conducted research about how investors and IFAs use digital and social media to inform their investment decisions. The research was initiated by the following developments... Post RDR (Retail Distribution Review) – Which has been changing the role of IFAs • Growing role of online fund supermarkets and wealth management platforms • Self-selected or partially self-selected investors and HNWs • Which has led to a requirement for stronger asset management differentiation The slideshow reveals our findings and insights for associated parties including fund and asset managers.