Ad supported streaming
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Overview of Ad Supported Streaming Services
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Ad supported streaming
- 2. Source: IFPI
- 3. AD-SUPPORTED STREAMS INCOME: $616 MILLION SUBSCRIPTION STREAMS INCOME: $1.58 BILLION
- 12. Transitioning Users From Free to Subscription • Windowed content to premium subscribers • More artist content for premium subscribers: videos, direct-to-artist links, artist interaction • Branded Content Partnerships • Limit features on free tier
Editor's Notes
- Mobile personalization includes ringtones. Others includes SoundExchange payouts. What roll does ad supported streaming play in the new music ecosystem? What are its effect on unlicensed/unmonetized music services?
- Ad-supported streams income: $616,500,000 WW, $206M in the US last year Subscription streams income: $1,575,500,000
- Terrestrial radio is ad-supported streaming and it has been able to maximize ad revenue to establish an ARPU of around $58, far higher than anyone else in the ad-supported business. For iHeart: How have you established that level foe revenue and can on-line/mobile ad supported models ever achieve similar ARPU? What lessons from terrestrial radio can you apply towards your apps? How many people actually make custom stations on the app versus the lean back radio consumption experience?
- Mix radio recent launched as a licensed ad-supported radio service. It does not rely on the US statutory right that Pandora uses and as such will be available in 31 countries. MixRadio offers 10K curated playlists and a few mixes can be taken offline for no connection listening Is this service designed for the lean back or lean forward listener? Will the free version funnel to paid subscriptions? What other benefits does Mix Radio offer that SoundExchange licensed services don’t?
- Pandora uses the statutory webcaster right and is the biggest contributor to SoudExchange revenues. Pandora listeners also buy music and often also subscribe to on-demand services and use You Tube as well. Where does the belief come from that Pandora cannibalizes paid music alternatives and where do you see Pandora in the developing music ecosystem?
- 1 week free ad trial trial then $4.99 per month for ad free listening
- For Pandora: How is Sponsored Listening working as an ad format? How can Pandora drive up CPMS and move more inventory or/ funnel more listeners to the subscription alternative
- The timeline illustrates the distribution of Spotify’s revenues from 2009 to 2012, by segment. In 2012, 15% of the music service company’s revenue came from advertising. The remaining 85% were generated through subscriptions. Free, 3 Months for $1 offer, $4.99/month student discount or $9.99/month
- 11 billion monthly views. Vevo has original shows focused on industry, concerts, Certified Live Premium music video CPMs are close to prime time TV CPMs What are the challenges to growing revenue for premium music videos and how will Vevo meet them?