The Search Agency published a comprehensive report detailing the state of paid search across search engines, devices, ad formats and industries. These graphs highlight the most significant trends from Q1 2013. The full report is available: http://info.thesearchagency.com/StateofPaidSearchQuarterTwo2013.html

1. Trends in Paid Search Q2 2013
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2. Overall Paid Search Trends
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3. Overall Trends in Paid Search
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Overall impressions increased 7.5% YoY and 20% QoQ.

4. Overall Trends in Paid Search
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Overall search engine clicks increased 5.2% YoY but decreased 6.4%
QoQ.

5. Overall Trends in Paid Search
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CTR across search engines decreased 2.1% YoY and 22% QoQ.

6. Overall Trends in Paid Search
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Overall CPC across search engines increased 10% YoY and 17.3% QoQ.

7. Trends in Paid Search by Search Engine
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Google’s clicks increased 4.1% YoY and Bing’s clicks increased 12.9%
YoY. Total clicks fell on both engines in Q2, dropping 7.1% on Google and
4.1% on Bing QoQ.

8. Trends in Paid Search by Search Engine
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CPCs increased across both search engines YoY. Google’s average CPC
increased 8.3% YoY and 21.2% QoQ, while Bing’s average CPC
increased 18.9% YoY and remained relatively flat QoQ.

9. Trends in Paid Search by Search Engine
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Google’s desktop CPCs increased both YoY and QoQ, by 9.6% and 20%
respectively. Smartphone CPCs decreased 4.9% YoY but increased
23.8% QoQ. Lastly, tablet CPCs increased 25.3% YoY and 27.8% QoQ.

10. Trends in Paid Search by Search Engine
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Bing desktop CPCs increased 21.9% YoY and 1.1% QoQ. Smartphone
CPCs decreased 3.7% YoY and more dramatically QoQ, by 13.8%. Tablet
CPCs increased 8.9% YoY and remained relatively flat QoQ.

11. Trends in Paid Search by Search Engine
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Google’s click share fell to 86.9% in Q2, marking a minimal decrease YoY
and QoQ.

12. Trends in Paid Search by Search Engine
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Google’s spend share fell to 83.8% in Q2—a 2.5% decrease YoY and a
3.1% increase QoQ.

13. Trends in Paid Search by Search Engine
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Smartphones and tablets continued to gain click share on Bing in Q2.
Desktop share fell to 83.5%—a 9.1% decrease YoY and a 3.1% decrease
QoQ.

14. Trends in Paid Search by Search Engine
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Smartphones continued to gain share on Google in Q2, while tablet share
increased YoY and decreased QoQ. Desktop click share fell to 71%,
marking a 14.9% decrease YoY and a 1.2% decrease QoQ.

15. Paid Search Trends by Device
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16. Paid Search Trends by Device
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Desktop spend share decreased by 12.5% from 85.2% to 74.5% YoY and
decreased by 2.5% from 76.5% QoQ. Smartphone spend share increased by
70.4% from 8.4% to 14.2% YoY and increased by 12.0% from 12.7% QoQ. Tablet
spend share increased by 74.7% from 6.4% to 11.2% YoY and increased 4.2%
from 10.8% QoQ.

17. Paid Search Trends by Device
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Desktop impression share decreased 12.4%, from 89.2% to 78.1% YoY.
Tablet impression share increased 77.9%, from 5.3% to 9.5% YoY.
Smartphone impression share increased 131%, from 5.4% to 12.4% YoY.

18. Paid Search Trends by Device
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Desktop click share decreased 14%, from 84.5% to 72.7% YoY.
Tablet click share increased 53.7%, from 7.2% to 11% YoY.
Smartphone click share increased 97.1%, from 8.3% to 16.3% YoY.

19. Paid Search Trends by Device
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Smartphone CPC decreased 4.8% YoY but increased 21% QoQ.
Tablet CPC increased 25.1% YoY and 24.5% QoQ.
Desktop CPC increased 12% YoY and 15.9% QoQ.

20. Paid Search Trends by Device
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Google’s share of total clicks on tablets decreased from 93.9% to 89.1%
YoY.

21. Paid Search Trends by Device
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Google’s click share on smartphones increased from 93.4% to 94.1% YoY
but fell from 94.7% QoQ.

22. Paid Search Trends by Device
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Google’s share of total clicks on desktops decreased 2% from 86.7% to
84.9% YoY.

23. Paid Search Trends by Ad Format
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24. Paid Search Trends by Ad Format
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PLA spend increased 347.2% YoY and decreased 14% QoQ.

25. Paid Search Trends by Ad Format
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PLA clicks increased 382.5% YoY but decreased 35.7% QoQ.

26. Paid Search Trends by Ad Format
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PLA CPC decreased 7.3% YoY but increased 33.8% QoQ.

27. Paid Search Trends by Ad Format
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13.1% of total PLA clicks came from tablets. Share of PLA clicks from
smartphones more than tripled QoQ and desktop clicks decreased 12.5%
QoQ.

28. Trends in Paid Search Q2 2013
The Search Agency