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19
The On-Demand Economy
2015 Mobile Consumer Survey
@ondemandeconomy
www.theondemandeconomy.org
MOBILE COMMERCE
The reason respondents chose to make a purchase through an app is also
correlated with the frequency of mobile commerce activity
Frequency of Mobile Commerce Activity Given
the Reason for Using a Mobile App to Purchase a Good / Service
Highest
Frequency
Average
Frequency
Low
Frequency
Received a
Promotion / Credit
Wanted to Purchase
Something
Immediately
Access to
Premium Goods &
Services
Enjoy Trying
Cool New Tech
Recommended
by a Friend
Consumers who stated that they adopted apps to purchase goods / services because they “Enjoy
Trying Cool New Tech” are likely to purchase with the highest frequency while those who did so
because they “Received a Promotion / Credit” are not likely to purchase very often

Published in: Technology, Mobile
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