The On-Demand Economy is a group of executives dedicated to the advancement of the commerce based solutions that make day to day life simpler and more efficient. We serve as an unbiased platform where stakeholders can interact with industry leaders, collaborate with like-minded businesses, address collective issues, and access research. This group and its participants are helping to shape one of the defining trends of this decade - evolving consumer experiences and expectations in a mobile-first world.
Mobile businesses are rapidly changing industries, cities, and the expectations of consumers. In order to better understand these evolving consumer preferences and behaviors, we sampled US mobile smartphone owners across different operating systems, cities, age groups, and genders in May 2015.
The distribution of survey participants was carefully constructed in collaboration with Survata to capture as close to a census representative sample as possible of mobile consumers in some of the most technologically forward cities in the US.