The Northern Office Innovative Marketing shares the ten essential elements that all top ranking websites should have.

2. innovative marketing
TNO’S FULL-MARKETING SUPPORT
Developing marketing strategies that suit your
needs and preferences
• Analyze. Carefully examines and
determines your business’
needs
• Optimize. Provides quality and
professional lead generation
approach
• Publicize. Enhances your online
presence with the help of
various campaigns & strategies
• Monetize. Generate a profitable return on
your investment.
Phone: (632) 499-1082
Email: inquiry@thenorthernoffice.com
www.tno.im
ENHANCE YOUR ONLINE
IMAGE
*Click on the icons for more info on each
marketing service

3. A good website accomplishes a company’s marketing
goals and objectives.
✓IMPROVE CREDIBILITY ✓ MARKET EXPANSION
✓ GROWTH OPPORTUNITY ✓ GET FEEDBACK
✓ INCREASE NEW BUSINESS ✓ DEVELOP A BRAND
✓ RETURN ONF INVESTMENT ✓ PROVIDE GUIDANCE AND INFORMATION

4. Whatever kind of business you have, when it
comes to developing your website, you have to
make sure that it contains all the important
elements that helps make your products or
services are reachable to your visitors.

5. We have listed TEN important elements that
should be on your website.
If you are planning to have a website set up for your business, this
article would help you understand the important key elements
that all top-ranking websites have.
10

6. #1 EASYNAVIGATION
The purpose of your website’s menu is to make it easier
for your visitors to go about your website.
Website navigation must highlight
the substantial components of your
products and services in a neat,
visible and categorized manner.

7. It is best to go for neatness, conciseness, good
functionality and simplicity when it comes to website
design.
Read the article
Seven Website Design Rules
to learn some tips on building
a nicely designed website.
#2 NEATDESIGN

8. Content is the primary and most important key
element in a website.
Content builds your business
and it is the prime reason why
your visitors stick around.
#3 OPTIMIZEDCONTENT

9. If you want to increase your website’s chances of getting
indexed by search engines, make sure that you put in
optimized content that involves the appropriate
keywords and key phrases for your website.
Read the article on Content Strategy for tips on
content creation.

10. Imagery appeals to the eyes and they help sell your
products and services. However, robots can’t index
images. The best thing to do is put in alt tags so search
engines can read them.
#4 OPTIMIZEDimages
<alt>

11. One of the essential information that all successful
websites should have is contact details.
If your visitors are interested
with your services but can’t
Find any means to get in
touch with you, they’ll
probably look somewhere
else and maybe end up
going for the competitor.
#5 contactdetails

12. If your primary navigation contains all the
essential elements you need to highlight, you can
either repeat the navigation below or put in
additional information such as Terms and
Conditions, Privacy Policy and etc.
#6 footernavigation

13. Sitemap benefits your website for two main reasons:
1) It helps visitors for an easier navigation, and;
2) It offers better online visibility to search engines. If
you want to have these benefits, you should have a
sitemap submitted to search engines.
#7 sitemap

14. A good website always has a good coding. Good
coding helps you gain a better search engine position.
Search engine rely on text alone so make sure to have
the codes right.
Read about On Page Optimization and learn how
you can use this to your website’s advantage.
#8 good coding
</>

15. A search field helps visitors find a specific content on
your site. Some people may not even have the time to
browse and will just search through. If your site contains
hundreds of pages, it’s really worth having a search field
on your website.
#9 SEARCH BAR,SUBSCRIBE
& SOCIAL BUTTONS

16. Subscribe button on the other hand will help keep your
visitors sign up for your latest news, offers and
products and service updates.

17. Use of social media links also increases your website’s
chances of being shared. By engaging socially, you are
expanding your methods of reaching out to your
customers.
Take advantage on the effectiveness of social media
sharing. Include social media buttons on your site.

18. There are several tracking solutions you can use for
monitoring your traffic status such as Google Analytics.
As a website owner, it is important that you know your
website’s performance to know if your efforts are paying
off. It will also help you discover what you need to
improve on your website through analytics.
#10 statistics/analyticstracking

19. Need help with your website?
Talk to us.
The Northern Office – Innovative Marketing supplies professional
internet and email marketing services for different companies
across the globe. TNO has been creating, developing and managing
ranking websites that give tangible returns on investments for our
clients.
For more information on TNO’s services, visit
Phone: (632) 499-1082 or +63 917 551 5957
Email:
Skype: thenorthernoffice