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Responsive web designs-Things you Need to Keep in Mind Before launch and Benefits of Responsive Web Designs

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An experienced web development company in India is expected to first and foremost identify and understand the customer for whom website design is being transformed. This is where Google Analytic has a big role to play.

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Responsive web designs-Things you Need to Keep in Mind Before launch and Benefits of Responsive Web Designs

  1. 1. Responsive Web Designs - Things you Need to Keep in Mind Before Launch Every web development company in India has transitioned to create responsive website designs because the number of mediums through which internet is being accessed is perennially increasing. It is no longer a world inundated by the PC; smartphones and tablets have taken over and this number is only expected to grow. Every online business therefore has the need to be versatile and cater to all channels or mediums of access. Moving a traditional website into a responsive design is a significant need but it may be daunting considering the scope of the transition project. However, before you make such a movie; ensure you have certain prerogatives in mind. 1. Understanding the Customer An experienced web development company in India is expected to first and foremost identify and understand the customer for whom website design is being transformed. This is where Google Analytic has a big role to play. Make use of the application to understand which of your web pages are the most accessed or visited. You can also try to find out which of the services or subjects are the most sought after by following user behavior on the website. These are decisions that help a marketer understand target customers better and cater to them appropriately. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  2. 2. 2. Don’t forget the mobile Smartphones are slowly transforming into the number one medium from where the web is being accessed. While responsive web designs are great and vital, it is important for marketers to consider the smartphones above all other devices. Your website must perform well on a smartphone and in this regard, download time, readability, navigability and other related elements must be duly considered. 3. Engaging with the customer Most marketers fail to establish and sustain a great engagement model with their existing customers. This can be facilitated through several mechanisms beginning from responsive design, content marketing and elements focused on driving the user towards desired call-to-action. Often, simple tools make great aids for an optimized engagement strategy. However, implementing new, interesting and creative engagement mediums is necessary to give the customer a perception that he is considered important. 4. Technological Feasibility A successful marriage between the IT teams and operations is vital to the success of a responsive website. When marketing provides the feedback, IT should be competent to assimilate data and weave it into the website appropriately. Such actions need to happen on an ongoing basis so as to keep up with the pace of progressive technology. 5. Evaluation and Review There cannot be any process without evaluation and review. When analytics are built into the website, marketers can easily identify what works and what isn’t. Such kind of evaluation helps businesses make improvements to the website and make it more customer friendly. Progressive responsive websites are the next big thing with any experienced web development company in India. A website is first launched for the mobile, moves to tablets and settles with desktops. This way immediate and burgeoning needs are first met quickly and the rest follow suit without much delay. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  3. 3. Image Courtesy Magnoninternational Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  4. 4. The Benefits of Responsive Web Design The design and development community have been implementing this concept over the last few years and we're delighted to say that we were amongst the early adopters of this approach and have launched respsonsive solutions for our clients. Let’s have a look at some of the key factors that make responsive web design the correct solution for you: User-Experience Rather than alienating users on a mobile or tablet device by only offering a desktop solution, a responsive website is flexible and will adapt it’s layout based upon the size of a users screen. This will ensure that your website will always provide your user-base with the richest possible experience. Cost Effective Before the introduction of responsive web design it was common to create multiple versions of a website to suit each individual device. By designing and building a website responsively you will only require one website, therefore, there will only be one version of the source code and only one content management system to update the content. This means that responsive web design will save you both time and money. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.
  5. 5. Improved SEO By creating one website that adjusts to multiple devices, responsive web design is a must to help optimise your website for search engines. Instead of building links or optimising content for multiple websites, you will only need to market a single responsive website. Furthermore, the URL structure will remain the same on all devices, improving your search engine visibility and rankings. Increased Conversions and Sales If a user visits your website and encounters a problem on their preferred device, you are likely to lose that potential business. However, if the potential customer can access your website with ease from any device, they are unlikely to switch to a competitor. Enhancing a users journey and experience will increase sales and improve conversion rates. Stay Ahead of the Competition Less than 3% of websites are currently optimised to take full advantage of the mobile web through responsive web design. Your business has the opportunity to gain a significant edge over the competition by becoming an early adopter. Copyright © 2013 Team Mango Media Private Limited. All rights reserved.

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