© THE COLORING IN DEPARTMENT 2019 @ColoringIn
SEGMENTS:
HOW TO GET JUICY
INSIGHTS AND AVOID
THE PIPS

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
THAT TIME OF THE MONTH
© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
BEST
Who are your best users?
Low Cost & High Return on
Investment (ROI )
WORST
Who are the worst users?
High Cost & Low Return on
Investment (ROI )
You also want answers to
your questions.
For example. How did my last campaign do?
Show me all the users from New York. Show all
my traffic from Organic Search. Etc

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
Google Analytics Data Model
Interaction
(Hit)
Hit!Hit!Hit!
Hit!Hit!
Session
(Visit)
User
(Visitor)

SESSION SEGMENT
Session 1
The final session where
the users interacted with
site also includes the
final session that the user
converted
Hit!
© THE COLORING IN DEPARTMENT 2019 @ColoringIn
USER SEGMENT
Session 1
Session 2
Session 3
All the sessions that
belong to that user
Hit!
Hit!
Hit!
And the interactions
they had on the site

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
USER SEGMENT
Session 1
Session 2
Session 3
All the sessions that
belong to that user
Hit!
Hit!
Hit!
And the interactions
they had on the site

SESSION SEGMENT
Session 1
Session 2
Session 3
The final session where
the users interacted with
site also includes the
final session that the user
converted
Hit!
Hit!
Hit!
© THE COLORING IN DEPARTMENT 2019 @ColoringIn

SESSION SEGMENT
Session 1
Session 2
Session 3
The final session where
the users interacted with
site also includes the
final session that the user
converted
Hit!
Hit!
Hit!
© THE COLORING IN DEPARTMENT 2019 @ColoringIn
USER SEGMENT
Session 1
Session 2
Session 3
All the sessions that
belong to that user
Hit!
Hit!
Hit!
And the interactions
they had on the site

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
SEO REVIEW

DATA STUDIO
© THE COLORING IN DEPARTMENT 2019 @ColoringIn
INSERT INSTRUCTOR NAME
TITLE, COMPANY
INSERT
CLASS
TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn
HERE IS ONE I
MADE EARLIER

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
Your data
SaaS
•MRR

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

INSERT INSTRUCTOR NAME
TITLE, COMPANY
© THE COLORING IN DEPARTMENT 2019 @ColoringIn
Your data
SaaS
•MRR
Education

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

DATA STUDIO
© THE COLORING IN DEPARTMENT 2019 @ColoringIn
INSERT INSTRUCTOR NAME
TITLE, COMPANY
INSERT
CLASS
TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn
THE PIPS

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
SYSTEM SEGMENTS

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
Session Based System Segments:
• Bounced
• Direct Traffic
• Mobile and Tablet Traffic
• Mobile Traffic
• New Users
• Organic Traffic
• Paid Traffic
• Referral Traffic
• Returning Users
• Search Traffic
User Based System Segments:
• Converters
• Made a purchase
• Multi-session Users
• Non-Converters
• Performed Site Search
NOT ALL SESSION BASED

© THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn

INSERT INSTRUCTOR NAME
TITLE, COMPANY
INSERT
CLASS
TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

DATA STUDIO
© THE COLORING IN DEPARTMENT 2019 @ColoringIn
INSERT INSTRUCTOR NAME
TITLE, COMPANY
INSERT
CLASS
TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn
WHAT CAN YOU
SEGMENT

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
YOUR SEGMENT OPTIONS
DEMOGRAPHICS
The people, places, ages

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
YOUR SEGMENT OPTIONS
TECHNOLOGY
The Device, Browser

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
YOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONS
TRAFFIC SOURCES
Which campaigns, channels,
keywords

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
YOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONS
BEHAVIOUR
Recency, frequency visits and
£$€

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
YOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONS
DATE OF FIRST
SESSION
Cohorts of users

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
YOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONS
ENHANCED
ECOMMERCE
Revenue, Product, Brand

DATA STUDIO
© THE COLORING IN DEPARTMENT 2019 @ColoringIn
INSERT INSTRUCTOR NAME
TITLE, COMPANY
INSERT
CLASS
TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn
WHAT CAN YOU
SEGMENT

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
ADVANCED SEGMENTATION: CONDITIONS

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
ADVANCED SEGMENTATION: SEQUENCES

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
USER SEGMENT
Session 1
Session 2
Session 3
All the sessions that
belong to that user
Hit!
Hit!
Hit!
And the interactions© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
ADVANCED CONDITIONS

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

DATA STUDIO
© THE COLORING IN DEPARTMENT 2019 @ColoringIn
INSERT INSTRUCTOR NAME
TITLE, COMPANY
INSERT
CLASS
TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn
DATA STUDIO

© THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

© THE COLORING IN DEPARTMENT 2019 @ColoringIn

INSERT INSTRUCTOR NAME
TITLE, COMPANY
INSERT
CLASS
TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn
ORGANISE
YOUR DATA
WITH
CALCULATED

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
CASE STATEMENTS IN DATA STUDIO
CASE WHEN (Page = “/page-type”) THEN “Group name” ELSE “Other” END
CASE WHEN (Page=”/”) THEN “Home” ELSE “Other” END
WHEN (REGEXP_MATCH(Page, '.*case-study.*')) THEN “Product Aware”

INSERT INSTRUCTOR NAME
TITLE, COMPANY
INSERT
CLASS
TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn
USE CASE STATEMENTS TO GROUP DATA

© THE COLORING IN DEPARTMENT 2019 @ColoringIn
THECOLORINGINDEPARTMENT.COM