The document discusses user segmentation strategies for data insights, focusing on identifying best and worst users based on ROI. It outlines various session-based and user-based segments, including traffic sources and demographics, while emphasizing the importance of advanced segmentation practices. Additionally, it highlights the use of calculated fields in data studio for organizing data effectively.

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SEGMENTS:
HOW TO GET JUICY
INSIGHTS AND AVOID
THE PIPS

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THAT TIME OF THE MONTH
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BEST
Who are your best users?
Low Cost & High Return on
Investment (ROI )
WORST
Who are the worst users?
High Cost & Low Return on
Investment (ROI )
You also want answers to
your questions.
For example. How did my last campaign do?
Show me all the users from New York. Show all
my traffic from Organic Search. Etc

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Google Analytics Data Model
Interaction
(Hit)
Hit!Hit!Hit!
Hit!Hit!
Session
(Visit)
User
(Visitor)

9. SESSION SEGMENT
Session 1
The final session where
the users interacted with
site also includes the
final session that the user
converted
Hit!
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USER SEGMENT
Session 1
Session 2
Session 3
All the sessions that
belong to that user
Hit!
Hit!
Hit!
And the interactions
they had on the site

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USER SEGMENT
Session 1
Session 2
Session 3
All the sessions that
belong to that user
Hit!
Hit!
Hit!
And the interactions
they had on the site

11. SESSION SEGMENT
Session 1
Session 2
Session 3
The final session where
the users interacted with
site also includes the
final session that the user
converted
Hit!
Hit!
Hit!
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12. SESSION SEGMENT
Session 1
Session 2
Session 3
The final session where
the users interacted with
site also includes the
final session that the user
converted
Hit!
Hit!
Hit!
© THE COLORING IN DEPARTMENT 2019 @ColoringIn
USER SEGMENT
Session 1
Session 2
Session 3
All the sessions that
belong to that user
Hit!
Hit!
Hit!
And the interactions
they had on the site

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SEO REVIEW

14. DATA STUDIO
© THE COLORING IN DEPARTMENT 2019 @ColoringIn
INSERT INSTRUCTOR NAME
TITLE, COMPANY
INSERT
CLASS
TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn
HERE IS ONE I
MADE EARLIER

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Your data
SaaS
•MRR

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TITLE, COMPANY
© THE COLORING IN DEPARTMENT 2019 @ColoringIn
Your data
SaaS
•MRR
Education

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20. DATA STUDIO
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INSERT INSTRUCTOR NAME
TITLE, COMPANY
INSERT
CLASS
TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn
THE PIPS

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SYSTEM SEGMENTS

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Session Based System Segments:
• Bounced
• Direct Traffic
• Mobile and Tablet Traffic
• Mobile Traffic
• New Users
• Organic Traffic
• Paid Traffic
• Referral Traffic
• Returning Users
• Search Traffic
User Based System Segments:
• Converters
• Made a purchase
• Multi-session Users
• Non-Converters
• Performed Site Search
NOT ALL SESSION BASED

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TITLE, COMPANY
INSERT
CLASS
TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn

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36. DATA STUDIO
© THE COLORING IN DEPARTMENT 2019 @ColoringIn
INSERT INSTRUCTOR NAME
TITLE, COMPANY
INSERT
CLASS
TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn
WHAT CAN YOU
SEGMENT

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YOUR SEGMENT OPTIONS
DEMOGRAPHICS
The people, places, ages

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YOUR SEGMENT OPTIONS
TECHNOLOGY
The Device, Browser

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YOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONS
TRAFFIC SOURCES
Which campaigns, channels,
keywords

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YOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONS
BEHAVIOUR
Recency, frequency visits and
£$€

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YOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONS
DATE OF FIRST
SESSION
Cohorts of users

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YOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONS
ENHANCED
ECOMMERCE
Revenue, Product, Brand

46. DATA STUDIO
© THE COLORING IN DEPARTMENT 2019 @ColoringIn
INSERT INSTRUCTOR NAME
TITLE, COMPANY
INSERT
CLASS
TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn
WHAT CAN YOU
SEGMENT

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ADVANCED SEGMENTATION: CONDITIONS

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ADVANCED SEGMENTATION: SEQUENCES

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USER SEGMENT
Session 1
Session 2
Session 3
All the sessions that
belong to that user
Hit!
Hit!
Hit!
And the interactions© THE COLORING IN DEPARTMENT 2019 @ColoringIn

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ADVANCED CONDITIONS

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59. DATA STUDIO
© THE COLORING IN DEPARTMENT 2019 @ColoringIn
INSERT INSTRUCTOR NAME
TITLE, COMPANY
INSERT
CLASS
TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn
DATA STUDIO

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63. INSERT INSTRUCTOR NAME
TITLE, COMPANY
INSERT
CLASS
TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn
ORGANISE
YOUR DATA
WITH
CALCULATED

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CASE STATEMENTS IN DATA STUDIO
CASE WHEN (Page = “/page-type”) THEN “Group name” ELSE “Other” END
CASE WHEN (Page=”/”) THEN “Home” ELSE “Other” END
WHEN (REGEXP_MATCH(Page, '.*case-study.*')) THEN “Product Aware”

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TITLE, COMPANY
INSERT
CLASS
TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn
USE CASE STATEMENTS TO GROUP DATA

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THECOLORINGINDEPARTMENT.COM