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Segments in Google Analytics

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segment the data, you will never find the good, the bad, or the wonderful. Plus, we all know that your customers take different journeys on your awesome website, so you want to know how your marketing channels perform, and how to find your best customers, as well as how to enhance channels and help customers that are struggling.

Segments can be super sweet and juicy, but there are a few pips that you’ll want to avoid, the kind of pips that get lodge in your reporting throat and choke you on your own “insights.”

You want to use Google Analytics to find answers to your question like an easy-peel clementine, so let’s dive into what you can do with these little gems.

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Segments in Google Analytics

  1. 1. © THE COLORING IN DEPARTMENT 2019 @ColoringIn SEGMENTS: 
 HOW TO GET JUICY INSIGHTS AND AVOID THE PIPS
  2. 2. © THE COLORING IN DEPARTMENT 2019 @ColoringIn THAT TIME OF THE MONTH © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  3. 3. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  4. 4. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  5. 5. © THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn
  6. 6. © THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn
  7. 7. © THE COLORING IN DEPARTMENT 2019 @ColoringIn BEST Who are your best users? Low Cost & High Return on Investment (ROI ) WORST Who are the worst users? High Cost & Low Return on Investment (ROI ) You also want answers to your questions. For example. How did my last campaign do? Show me all the users from New York. Show all my traffic from Organic Search. Etc
  8. 8. © THE COLORING IN DEPARTMENT 2019 @ColoringIn Google Analytics Data Model Interaction (Hit) Hit!Hit!Hit! Hit!Hit! Session (Visit) User (Visitor)
  9. 9. SESSION SEGMENT Session 1 The final session where the users interacted with site also includes the final session that the user converted Hit! © THE COLORING IN DEPARTMENT 2019 @ColoringIn USER SEGMENT Session 1 Session 2 Session 3 All the sessions that belong to that user Hit! Hit! Hit! And the interactions they had on the site
  10. 10. © THE COLORING IN DEPARTMENT 2019 @ColoringIn USER SEGMENT Session 1 Session 2 Session 3 All the sessions that belong to that user Hit! Hit! Hit! And the interactions they had on the site
  11. 11. SESSION SEGMENT Session 1 Session 2 Session 3 The final session where the users interacted with site also includes the final session that the user converted Hit! Hit! Hit! © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  12. 12. SESSION SEGMENT Session 1 Session 2 Session 3 The final session where the users interacted with site also includes the final session that the user converted Hit! Hit! Hit! © THE COLORING IN DEPARTMENT 2019 @ColoringIn USER SEGMENT Session 1 Session 2 Session 3 All the sessions that belong to that user Hit! Hit! Hit! And the interactions they had on the site
  13. 13. © THE COLORING IN DEPARTMENT 2019 @ColoringIn SEO REVIEW
  14. 14. DATA STUDIO © THE COLORING IN DEPARTMENT 2019 @ColoringIn INSERT INSTRUCTOR NAME TITLE, COMPANY INSERT CLASS TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn HERE IS ONE I 
 MADE EARLIER 

  15. 15. © THE COLORING IN DEPARTMENT 2019 @ColoringIn Your data SaaS •MRR
  16. 16. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  17. 17. INSERT INSTRUCTOR NAME TITLE, COMPANY © THE COLORING IN DEPARTMENT 2019 @ColoringIn Your data SaaS •MRR Education
  18. 18. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  19. 19. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  20. 20. DATA STUDIO © THE COLORING IN DEPARTMENT 2019 @ColoringIn INSERT INSTRUCTOR NAME TITLE, COMPANY INSERT CLASS TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn THE PIPS
  21. 21. © THE COLORING IN DEPARTMENT 2019 @ColoringIn SYSTEM SEGMENTS
  22. 22. © THE COLORING IN DEPARTMENT 2019 @ColoringIn Session Based System Segments: • Bounced • Direct Traffic • Mobile and Tablet Traffic • Mobile Traffic • New Users • Organic Traffic • Paid Traffic • Referral Traffic • Returning Users • Search Traffic User Based System Segments: • Converters • Made a purchase • Multi-session Users • Non-Converters • Performed Site Search NOT ALL SESSION BASED
  23. 23. © THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn
  24. 24. © THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn
  25. 25. © THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn
  26. 26. © THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn
  27. 27. © THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn
  28. 28. INSERT INSTRUCTOR NAME TITLE, COMPANY INSERT CLASS TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn
  29. 29. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  30. 30. © THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn
  31. 31. © THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn
  32. 32. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  33. 33. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  34. 34. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  35. 35. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  36. 36. DATA STUDIO © THE COLORING IN DEPARTMENT 2019 @ColoringIn INSERT INSTRUCTOR NAME TITLE, COMPANY INSERT CLASS TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn WHAT CAN YOU SEGMENT
  37. 37. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  38. 38. © THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn
  39. 39. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  40. 40. © THE COLORING IN DEPARTMENT 2019 @ColoringIn YOUR SEGMENT OPTIONS DEMOGRAPHICS The people, places, ages
  41. 41. © THE COLORING IN DEPARTMENT 2019 @ColoringIn YOUR SEGMENT OPTIONS TECHNOLOGY The Device, Browser
  42. 42. © THE COLORING IN DEPARTMENT 2019 @ColoringIn YOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONS TRAFFIC SOURCES Which campaigns, channels, keywords
  43. 43. © THE COLORING IN DEPARTMENT 2019 @ColoringIn YOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONS BEHAVIOUR Recency, frequency visits and £$€
  44. 44. © THE COLORING IN DEPARTMENT 2019 @ColoringIn YOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONS DATE OF FIRST SESSION Cohorts of users
  45. 45. © THE COLORING IN DEPARTMENT 2019 @ColoringIn YOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONSYOUR SEGMENT OPTIONS ENHANCED ECOMMERCE Revenue, Product, Brand
  46. 46. DATA STUDIO © THE COLORING IN DEPARTMENT 2019 @ColoringIn INSERT INSTRUCTOR NAME TITLE, COMPANY INSERT CLASS TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn WHAT CAN YOU SEGMENT
  47. 47. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  48. 48. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  49. 49. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  50. 50. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  51. 51. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  52. 52. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  53. 53. © THE COLORING IN DEPARTMENT 2019 @ColoringIn ADVANCED SEGMENTATION: CONDITIONS
  54. 54. © THE COLORING IN DEPARTMENT 2019 @ColoringIn ADVANCED SEGMENTATION: SEQUENCES
  55. 55. © THE COLORING IN DEPARTMENT 2019 @ColoringIn USER SEGMENT Session 1 Session 2 Session 3 All the sessions that belong to that user Hit! Hit! Hit! And the interactions© THE COLORING IN DEPARTMENT 2019 @ColoringIn
  56. 56. © THE COLORING IN DEPARTMENT 2019 @ColoringIn ADVANCED CONDITIONS
  57. 57. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  58. 58. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  59. 59. DATA STUDIO © THE COLORING IN DEPARTMENT 2019 @ColoringIn INSERT INSTRUCTOR NAME TITLE, COMPANY INSERT CLASS TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn DATA STUDIO
  60. 60. © THE COLORING IN DEPARTMENT 2019 @ColoringIn© THE COLORING IN DEPARTMENT 2019 @ColoringIn
  61. 61. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  62. 62. © THE COLORING IN DEPARTMENT 2019 @ColoringIn
  63. 63. INSERT INSTRUCTOR NAME TITLE, COMPANY INSERT CLASS TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn ORGANISE YOUR DATA WITH CALCULATED
  64. 64. © THE COLORING IN DEPARTMENT 2019 @ColoringIn CASE STATEMENTS IN DATA STUDIO CASE WHEN (Page = “/page-type”) THEN “Group name” ELSE “Other” END CASE WHEN (Page=”/”) THEN “Home” ELSE “Other” END WHEN (REGEXP_MATCH(Page, '.*case-study.*')) THEN “Product Aware”
  65. 65. INSERT INSTRUCTOR NAME TITLE, COMPANY INSERT CLASS TITLE© THE COLORING IN DEPARTMENT 2019 @ColoringIn USE CASE STATEMENTS TO GROUP DATA
  66. 66. © THE COLORING IN DEPARTMENT 2019 @ColoringIn THECOLORINGINDEPARTMENT.COM

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