The Big Story | Our Work

A Few Big Stories
OUR WORK // DESIGN FOLIO

A new breed of
research companies.
SCOPE OF WORK
- Corporate Identity Development
- Logo
- All stationery
- Presentation template design
- Corporate Credentials (structure,
copywriting & deck design)
- Ofﬁce Branding
- Annual Desk Calendar
- Photography style consultancy
- Web consultancy + design

Tel.: +202 2414 5899
19 El Shahid Helmy El Masry St., Almaza
Heliopolis, Cairo, Egypt 11361
www.iqual.co
Sunday Jan 21, 2011
To whom it may concern,
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only. This is dummy text for placement purrposes only. This is dummy text for placement purr-
poses only. This is dummy text for placement purrposes only. This is dummy text for placement
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ment purrposes only. This is dummy text for placement purrposes only. This is dummy text for
placement purrposes only.
purrposes only.
purrposes only.
Regards,
Person in charge
iQual
www.iqual.co
Perihan BAHGAT
+2 010 550 3555
perihan.bahgat@iqual.co
Tel.: +202 2414 5899
19 El Shahid Helmy El Masry St.,
iQual
“If we knew what it was we were
doing, it would not be called research,
would it ? ”- Albert Einstein
There is no tipping at
restaurants in Japan.
Standard paper
cannot be
folded in half
more than 7
times.

SCOPE OF WORK
- Logo
- All stationery
- Email campaign design
- Ofﬁce Branding

HANY MWAFY +2 010 168 4150
hany.mwafy@lbfme.com
Tel.: +202 2414 5899
www.londonbusinessforum.com

Don’t ﬂy to London
Don’t ﬂy to London.
LONDON BUSINESS FORUM IS HERE.
You are cordially invited to meet
Larry Hochman.
Value for LIFE.
Dubai Knowledge Village
Conference Center.
Tuesday June 14th, 2011
2pm – 6pm
RSVP
Marita.devilliers@LBFME.com
in depth
business
realities
engaging
experiences
innovative
ideas
inspirational
boost
meeting
point of
great minds
designed to
be thought
provoking
the world’s
leading
business
experts and
gurus
founded
2002 in the
UK
our objective is to
empower individuals
and organizations in the
middle east to conquer
the future.
alternative learning
designed for the 21st,
century cotemporary
professionals who wants
to be ahead.
relevant contents, real
leaders, no frills.
more about us
www.LBFME.com

SCOPE OF WORK
- Logo
- All stationery
- Email campaign design
- Corporate Credentials
- Brand Manifesto
- Advertising Campaign Design &
Execution
- Website design & development
- Environmental Branding

BAHY ABOELEZZ +2 010 361 8401
bahy.aboelezz@lbfme.com
Tel.: 0800 8888 999
www.londonbusinessforum.com
www.buildingthegreat.com
FIRAS ABOUZEID
FIRAS ABOUZEID
FIRAS ABOUZEID
FIRAS ABOUZEID

DISCOVER HOW TO GRASP,
GATHER AND ESTABLISH
GREATNESS IN THE 21ST
CENTURY.
January 11th
& 12th
, 2011
Four Seasons, Nile Plaza – Live Event
Smart Village and AUC – Live Simulcasts
16509www.buildingthegreat.com
KARIM MEKHTIGIAN
On January 11th, 2011,9 pm
@ Four Seasons, Nile Plaza
www.buildingthegreat.com
19001
Cairo, January 11th
& 12th
, 2011
Four Seasons, Nile Plaza – Live Event
Smart Village and AUC – Live Simulcasts
www.buildingthegreat.com 16509
RICHARD SCASE KARIM MEKHTIGIAN STEVE MCDERMOTT
LARRY HOCHMAN OMAR SAMRA BARRY GIBBONS HANY MOWAFY
DISCOVER HOW TO GRASP,
GATHER AND ESTABLISH
GREATNESS IN THE 21ST
CENTURY.

WE LOVE ALL THINGS GREAT.
OUR HEARTS BEAT FASTER WHEN WE SEE IT, OUR
THROATS TIGHTEN WHEN WE HEAR IT AND WE
ENVY THOSE WHO ACHIEVE IT.
MOST OF US BELIEVE THAT WE CAN’T ACHIEVE
GREATNESS.
WE HAVE PROGRAMMED OURSELVES TO SEE IT AS
SOMEONE ELSE'S GIFT, TALENT, REWARD OR RIGHT.
GREATNESS SEEMS TO BE FEATURED IN THE
MOVIES, THE NEWS OR FAIRYTALES, BUT NOT IN
OUR EVERYDAY LIVES, NOT IN OUR HOMES, NOT IN
OUR OFFICES.
BUT THE TRUE BEAUTY OF GREATNESS IS THAT IT'S
ACHIEVABLE BY EVERY SINGLE ONE OF US. IT IS
ATTAINABLE WHEN WE’RE HUNGRY ENOUGH FOR IT.
GREATNESS CAN BE IN ALL THINGS WE ACHIEVE,
BIG OR SMALL.
SMALLER BLOCKS OF GREATNESS CAN BE STACKED
TO BUILD LARGER GREATNESS.
GREATNESS CAN COME IN THE FORM OF AN IDEA,
AN ACT, A BELIEF OR IN A MORE TANGIBLE FORM
SUCH AS A SCULPTURE, A BOOK, A PAINTING OR A
BUILDING.
IT CAN ALSO BE MANIFESTED IN THE FORM OF A
BRAND, A PRODUCT, A SERVICE, AN EXPERIENCE
OR A PERSON.
THE TRUTH IS, THAT TO BE GREAT, WE NEED TO
HAVE THE ABILITY TO CONNECT WITH THE WORLD
AROUND US IN A WAY THAT MAKES IT STAND UP
AND LISTEN.
HERE, THE JOURNEY OF 'BUILDING THE GREAT'
BEGINS.
building the great is
not a one off event.
it’s an ongoing
journey, a dialogue
of great minds.
we are building an
online and ofﬂine
community and
creating opportunities
for thoughts,
experiences and
knowledge to be
exchanged.
BUILDING
THE GREAT
THE SPEAKERS
BUILDING
THE GREAT
FOUR SEASONS,
NILE PLAZA
hosting senior
executives
and middle
management.
SMART VILLAGE
live simulcast
hosting junior
executives.
AUC
live simulcast
hosting aspiring
graduates.
JANUARY 11TH & 12TH, 2011
BUILDING
THE GREAT
discover how to
grasp, gather and
establish greatness
in the 21st century.
our first step
a two day immersive
business forum

SCOPE OF WORK
- Brand Story Manifesto (Internal Video)

SCOPE OF WORK
- Logo
- All stationery
- Presentation design
- Collateral Design & Production
- Social Media Branding

JANE SHOWDEN
WHOLESOME WEALTH COACH
647 (999) 0662
JANE@WHOLESOMEWEALTHCOMPANY.COM
T H E
W H O L E S O M E W E A L T H
C O M P A N Y
W W W . W H O L E S O M E W E A L T H C O M P A N Y . C O M
T H E
C O M P A N Y
1010 YONGE STREET, TORNOTO, ON, M4N7D3, CANADA
W W W . W H O L E S O M E W E A L T H C O M P A N Y . C O M
T H E
C O M P A N Y

SCOPE OF WORK
- Corporate Identity Re-Development
- Renaming
- Logo
- All stationery
- Vehicle Branding
- Big Story Development // Brand Proﬁle
- Collateral design & production
(Old Brand Name & Logo)

Hany Abu Omar
Managing Director
hany@etshtoo.com
mob +971 50 621 0360
tel +971 4 285 5344
fax +971 4 286 0062
P.O.Box 89831
Dubai, UAE
etshtoo
Abdullah & Hamad
Al Ghurair Investment
www.etshoo.com
Sunday Jan 1, 2013
To whom it may concern,
This is dummy text for placement purrposes only. This is dummy text for placement
purrposes only. This is dummy text for placement purrposes only. This is dummy text
for placement purrposes only. This is dummy text for placement purrposes only. This is
dummy text for placement purrposes only. This is dummy text for placement
for placement purrposes only. This is dummy text for placement purrposes only.
dummy text for placement purrposes only.
dummy text for placement purrposes only.
Regards,
Person in charge
Tel +971 4 285 5344
Fax +971 4 286 0062
P.O.Box 89831
Dubai, UAE
etshtoo
A member of Abdullah & Hamad Al Ghurair Investment
www.etshtoo.com
www.etshtoo.com
etshtoo
etshtoo
etshoo / brand book / version 1.0
the font
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ABCDEFGHIJKLMNOPQRSTUVWXZ
zag regular
c:50
y:50
m:60
k:25
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k:12
7

Fashion(is(very(personal.
To(have(a(powerful(&(thriving(
fashion(business(we(believe(you$
have$to$take$it$personally.(
fashion.$business$unusual.
Our$business$is$beyond$the$
bo?om$line.
It’s(way(more(personal(than(
forecasts,(consignments(&(
business(plans.
etshtoo.$a$few$facts.
Established(in(2006(
focusing(on(reJexport.
Retail(opera=on(began(in(
2009,(becoming(our(core(
business(focus.
Annual$
Turnover
USD#32#million
Growth$CAGR
5#years##72%#
Employees
120
john doe
marketing officer
a short bio about the person
goes here. not to short not
too long.
jane doe
logistics executive
too long.
john doe
merchandise planner
too long.
meet$the$
team.
john doe
finance manger
too long.
www.luﬁan.com.tr
“Tes=monial(
text(will(go(here,(a(few(
words(from(the(principal.(
Not(too(short,(not(too(long.(
Tes=monial(text(will(go(
here,(a(few(words(from(the(
principal.(Not(too(short,(not(
too(long”
John%Doe(
Turkish(
leading(life(style(
brand.(((((((
Oﬀering(Men’s,(ladies(apparel(&(
accessories(with(mid(level(price(range
(Signed(partnership(for(UAE(market(mid(
of(2012
3((shops(were(opened(in(2012(within(3(
months(with(average(size(of(2000(Sqf.(In(
Mirdif(City(Centre,(Deira(City(Centre(&(
Al(Wahda(Mall((Abu(Dhabi)
5(new(stores(will(open(
before(end(of(
2014
HOME | ABOUT | BRANDS | BLOG | PRESS | STORES | CONTACT US
etshtoo

SCOPE OF WORK
- Brand Soul Blueprint
- Name
- Logo
- All stationery
- Brand Concept
- Brand Story
- Leadership Portraits
- Brand Soul Deployment {WIP}
- Marketing Communication {WIP}
- Web Development {WIP}
- Digital Marketing {WIP}

SCOPE OF WORK
- Logo
- All stationery
- Web design + dev
cheetah

Jimmy Larsen
Chief Executive Officer
m. +971 50 650 9195
t. +000 0 000 0000
jimmy@cheetahoffshore.com
www.cheetahoffshore.com
Level 30,
Singapore Land Tower,
50 Raffles Place,
Singapore 048623
cheetah
Level 30, Singapore Land Tower, 50 Raffles Place, Singapore, 048623
t. +000 0 000 0000 • f. +000 0 000 0000
cheetah
Level 30, Singapore Land Tower, 50 Raffles Place, Singapore, 048623
t. +000 0 000 0000 • f. +000 0 000 0000
cheetah

SCOPE OF WORK
- Name (part-involvement)
- Logo
- All stationery
- Brand Concept
- Brand Story

Antonio Lagrutta
General Manager
T +971 4 370 8044
F +971 4 370 8242
M +971 50 709 1522
E holly@finediningltd.com
www.andlounge.com
Holly Murdoch
Marketing & Events Manager
T +971 4 370 8044
F +971 4 370 8242
M +971 50 709 1522
www.andlounge.com
#AS
YOU
ARE
Steve Lucchi
Bar Manager
T +971 4 370 8044
F +971 4 370 8242
M +971 50 709 1522
www.andlounge.com

B R A N D T Y P E FA C E
E X A M P L E A P P L I C AT I O N B r a n d o n P r i n t e d
S o u r c e S a n s P r o
B l a c k / R e g u l a r
Dream Big
Drink
Beer
drink as
much wine
as you can
dine.
Check out this week’s secret
promo at www.andlounge.ae

SCOPE OF WORK
- Corporate Identity Re-Development
- Logo
- All stationery
- Vehicle Branding
- Corporate Communication Collateral &
Resort Collateral Design & Guidelines
(Old Brand Name & Logo)

COLOR PALETTE EXPLORATION
‣ 5 colors have been selected as a key palette.
Yellow ~ representing the sun(shine).
Dark grey ~ a solid earthy color that grounds the identity yet
breaks the starkness of black.
Light Blue ~ representing the color of water & transparency.
White ~ used within elements of the logo & in abundance as
breathing space around elements within the identity.
Flamingo Pink ~ representing the typical color of the
flamingo bird.
dark grey yellow
light blue white
Flamingo
BEACH RESORT
flamingo
pink
Book Your Crab Hunting
Adventure Now
UAE’S TRUE
CRAB
HUNTING
EXPERIENCE
t: +971 6 765 0000 • e: reservations@flamingoresort.ae • Umm Al Quwain | UAE • www.flamingoresort.ae
The only resort in the Arabian
Gulf providing this rare tour.
Assisted by professional instructors,
the tour is conducted at night with
special lighting during low tides
where you will go by boat to natural
mangroves abundant with crabs and
everyone is invited to participate.
Departing Daily @ 6 pm
Tour duration is 5 hours.
Enjoy your catch grilled in front of you
over dinner and have a fun filled night
shared between family, friends or
colleagues.
The package includes
• Light snack & beverages served
during the tour
• Buffet dinner with continental
cuisine and the “Crab Catch of the
day” Inclusive of soft drinks
• Safety and crab hunting equipment
Child
AED.125
Adult
AED.225

SCOPE OF WORK
- Logo Development
- Collateral design & production
- Social Media Branding
- Photography
- Product Packaging

SCOPE OF WORK
- Name
- Logo
- Brand Concept
- Brand Photography Style

SCOPE OF WORK
- Name
- Logo
- All stationery
- Brand Concept
- Brand Story

A Few Big Stories
OUR WORK // DESIGN FOLIO
PRESENTATION & PITCH DECKS

WE ARE
GET TO KNOW US
www.outpace-consulting.com
WE HELP OUR CLIENTS GO
FROM OUTPACING
COMPETITORS TO BEING
THE PACE SETTERS.
We have a proven track record of being agents of major positive change, growing leaders and building organizational capability.
These are the ingredients that ensure excellent execution at all levels of the business in order for you to be able to first compete
at par with even the biggest global competitors and then to outpace them.
A LITTLE BIT ABOUT US THE PRINCIPLES THAT GUIDE US
INTEGRITY
It is built into the
fabric of anything &
everything we do
INDIVIDUALITY
We view each client as a
unique concern that has
a right to unique solution
WINNING
We win only if our
client wins
CHANGE
We drive for great positive
change, not incremental
growth
MIND-FRAME
We are principled
but pragmatic
VALUE
If we can not add value
we will not engage
CLIENT IS BOSS
We advise, not dictate
EXECUTION
The “big picture”, but also
the trenches – we execute
what we recommend
SALES & MARKETING MODEL
TURNING OPTIMUM MARKETING STRATEGIES INTO SUPERIOR CUSTOMER SOLUTIONS
ROUTE TO CONSUMER
Establish Path 2 Purchase (P2P)
•  Consumer Connections
•  Consumer Segmentation
•  Brand Strategies
•  Innovations

MARKETING
* Translate Brand Strategies into Sales Strategies
ROUTE TO SHOPPER
Win at Point of Purchase (POP)
•  Set & Track
•  Pricing
•  Distribution
•  Shelving
•  Merchandising
•  Budgets
•  Automation
•  Shopper Research

CUSTOMER & SHOPPER*
ROUTE TO CUSTOMER
Win with Customer at POP
•  Execute
•  Pricing
•  Distribution
•  Shelving
•  Merchandising
•  Budgets
•  Build Strategic Customer Relations
•  Set Channel Strategy

SALES
PHYSICAL CHECK
& INVENTORY
Depots / Racks
Vehicles / Pallets
Man Power ~ Capability
Man Power ~ Capacity
CLIENT DATA
SAP / Others
Log Sheets
In/Out Bound
ACTUAL AUDIT OF
OPERATIONS
2 - 4 Weeks
Observe Operations
Observe Personnel
Observe Culture
EVALUATION
SUPPLY CHAIN MODEL
DELIVERING BEST IN CLASS CUSTOMER SERVICE AT THE RIGHT COST FROM PROCUREMENT, TO WAREHOUSING, THROUGH TO DELIVERIES
Tabulation / Analysis
Identify key Risks,
Development
opportunities
& potential salvage
Alternative
Solutions
Short , Mid, Long
Specific
Recommendations
Short , Mid, Long
HOW ROBUST IS THE
SYSTEM ?
Software, Safety, Hygiene
HOW CAPABLE IS THE TEAM ?
Functional Skills / Capability;
Structure / Capacity; Culture /
Team Work
HOW COST EFFICIENT IS
THE STRUCTURE ?
Software, Safety, Hygiene
STRATEGIES
Where to PLAY
How to WIN
{3-5 Years}
OPERATING
PLANS
Corporate Plans
{1-2 years}
VALUES
Principles that govern
Corporate Actions
MISSION
What drives us on a
daily basis
COMPETENCIES
The Business Skills We Value
PERSONAL
SYSTEMS
Bands/Levels
Compensation Benefits
career plans
BEHAVIOURS
What Culture
we seek to create
VISION
Inspirational
Long living
PERFORMANCE
EVALUATION
Creating Future
Talent
ON BOARDING
Start them Right
SELECTION
& HIRING
Winning with Talent
TRAINING
All Individuals
Functional & Soft
DEVELOPMENT OF
ORGANIZATION &
HUMAN CAPITAL
SCOPE OF WORK
- Brand Story Deck Design (Corporate Credentials Presentation Flow & Visual Design)

Hello.
How empowering have your
relationships been, lately?
is about creating consistent
conversation in a world where its no
longer is bound by channels.
CRM
So we stir
big ideas that
stimulate actions &
bring them to life.
it takes deep thinking and
big action to make the
magic happen.
4.
Performance
3.Action &
Operation
2.Ideas &
Strategy
1.Clarity &
Understanding
Research
Analytics
THE
INDUSTRY
YOUR
CUSTOMERS
YOUR
BUSINESS
FINANCIAL
DATA
PEOPLE
CHALLENGES
TECHNOLOGY
COMPETITORS
OPPORTUNITY
TRENDS
THINKING
FEELING
DOING
THE
CUSTOMER
EXPERIENCE
YOUR
BUSINESS
ECOSYSTEM
OPPORTUNITIES
OBJECTIVES
DELIVERABLES
1.CLARITY & UNDERSTANDING
30
Client
Testimonials.

The Big Story | Our Work

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