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Thankster pitch deck 2013
- 1. 1 A Personal Touch in A Digital World Paul Geller pgeller@thankster.com (917) 720-7285
- 2. 2 THE PROBLEM: People Like Getting Cards...Not Sending Them. Sending Cards Sucks: ● Licking Envelopes ● Hand Cramps ● Using White Out ● Buying Stamps ● Pens Runs Out ● Addressing Envelopes ● Writer's Block
- 3. 3 THE SOLUTION: We Do it For Them Users do this.... And we take care of this... This... And this...
- 4. 4 Handwriting Tech Create A Font Out of Your Own Handwriting Fill Out, Scan, & Upload Form or Use our iOS Apps
- 5. 5 Service | Thankster.com Choose A Card -> Type Your Message, Choose Recipients -> Send
- 6. 6 The Market | Consumer Wedding Greeting Cards Stationery 2.3 Million Weddings A Year 6.5 Billion Greeting Cards sent in Avg Cost: $23,000 the U.S. each year $7.5 Billion generated each year $1 Billion Spent on Stationery Birthday 91% of all couples register for Bar Mitzvahs gifts on a registry Baby and bridal showers Engagement $19 billion per year is spent on Graduations wedding gift registries Holiday 200 gifts received on average Sympathy
- 7. 7 The Market | Business Direct Mail Verticals $46.9 billion Spent in 2012 ● Gift Registries 65% of recipients made a purchase ● Non-Profits ● Retail 54% of recipients read postcards ● Travel Highest rate of customer acquisition vs. other marketing ● Real estate channels (34%). ● Funeral service 3X more effective than email at ● Wedding & event planners garnering donations for non-profit organizations. ● Professional services
- 8. 8 Competition ThankYouPen
- 9. 9 Competitive Advantages Real Handwriting Fonts QR Codes Multi-Card Personalization API I Embeddable iFrame Sample Message Library iOS Handwriting Apps Gratitude Niche Referral Program
- 10. 10 User Acquisition Search ● Paid and organic (70K monthly visitors) ● Ranked Number 1 on Google for Baby Thank You Notes and other phrases Special Promotions ● Handfont Cross Promotion ● User Referral program ● Free Samples ● Daily deals Partnerships ● Business Pilot Programs ● Facebook Integration ● Planned Honeymoon Registry Implementation
- 11. 11 Strategic Roadmap Advance Core Platform: Sales & Marketing: ● iOS / Android Apps ● Hire Sales & Marketing Staff ● License our technology ● Public Relations/Outreach ● Expand Internationally ● SEO Optimization ● CRM Integration ● Enhanced Gifting Solution ● Enterprise Build Out ● API/White Label Solutions ● Social Integration ● User Generated Content
- 12. 12 Founder Paul Geller M.I.T. (Sloan) Partner, Kidder Peabody & Co., Inc. Founder, Centurion Capital Group Founder, Former CEO, Delivery.com