This document compares the social media presence and engagement of Nike and Under Armour. Nike has more followers across its social media platforms like Twitter and Facebook. Nike engages with customers worldwide to promote its brand and products through contests and partnerships with athletes. Under Armour focuses its social media on customer experiences and targets younger audiences. Both companies are working to strengthen their brands and become the top athletic company.

1. Social Media
Audit
Nike vs Under Armour

2. The
Compani
es
Nike &
Under
Armour
Social Media
Outlets
Brand
Engagement
Follower/Fan
Count
Interactions/Engag
ements
10/4/2020
Social Media Audit: Nike vs
Under Armour
2

3. Founded September 25, 1996 in
Washington D.C. by Kevin Plank
385 Brand and Factory House
stores worldwide
Reported $1.4 billion in total
revenue in 2019 (up 4% from 2018)
3
Nike was founded by Bill
Bowermnan, a track and field
coach at the University of
Oregon. The first retail store
was opened in 1966 as Blue
Ribbon Sports. The first Nike
Shoe was launched in 1972.
Company was renamed Nike,
Inc. in 1978 and went public in
1980.
Founded January 25, 1964 in
Eugene, OR by Bill Bowerman
1,096 Retail Stores Worldwide
Reported $39.1 billionin 2019 in
total revenue (up 7% from 2018)
comparison
Under Armour was founded by
Kevin Plank, a special teams
captain for the University of
Maryland football team. Plank
started his company is his
grandmothers’ basement but
eventually moved to a factory
in Ohio in 1997.

4. Nike and Under Armour can be found on many
social media platforms such as Facebook,
Instagram, Twitter, Youtube, Linkedin and
Pinterest. Both companies have heavy presence
on Twitter and Facebook.
4

5. Nike
Social Media Channels Twitter
& Facebook

6. Nike twitter
6
Posts at least once
a week
Highest traffic for
engagement is 5:00
pm
Average
engagement of 1.7k
interactions per day
& 12.7 per week
4.6 M Followers

7. Nike Facebook
(facebook.com/nike)
7
Nike Fans have
grown from 34 m
to 34.4 m over
the last 6 months
Only use
Facebook for
Major
Campaigns
191,573 online
checkins

8. Nike SWOT analysis
8

9. 9
Twitter Facebook
# of posts per
week
Every other
day
Range from
every other
day to every
other week
(inconsistent)
Days of the
week
Not specific
(multiple)
inconsistent
Product
placements
Only Major
campaigns
Nike Brand Engagement

10. Nike Uses their platform
to attract the millennials.
10
Run contests and sweepstakes that feature their
products and brand offered with promo codes.
They use professional athletes and imagery to
attract new customers.

11. Under armour
Social Media Channels Twitter
& Facebook

12. Under armour twitter
12
Posts at least once
a week
Highest traffic for
engagement is 5:00
pm
Average
engagement of 1.7k
interactions per day
& 12.7 per week
959 K followers

13. Under armour Facebook
(facebook.com/underarmour
13
10,918,309
followers
Only use
Facebook for
Major
Campaigns
93,326 checkins

14. SWOT Analysis
14

15. Under armour Uses their
platform for customers to
post about experiences and
products.
15
They target an audience of 13 to 24 year olds
(especially college interns).

16. 9/3/20XX Presentation Title 16

17. Summary
Both companies are
competing to be the top
brand of athletic gear. Nike
engages with more
customers in other world
markets than Under
Armour. Under Armour has
attracted the attention of
many professional athletes
and is gaining steam to try

18. Thank you
Trevor Hukill Trevor.Hukill@mavs.
uta.edu
18

19. Works cited
19
https://kingofbend.wordpress.com/
https://Britannica.com/topic/NIke-Inc
https://twitter.com/nikestore?lang=en
https://twitter.com/UnderArmour?ref_src=twsrc%5Egoogle%7Ctwcamp%5
Eserp%7Ctwgr%5Eauthor
https://bstrategyhub.com/swot-analysis-of-nike-nike-swot-analysis/