1. Inaugural Sponsorship
ARCHITECTURE
AND DESIGN
TOUR PROGRAM

2. OUR MISSION
The Chicago Architecture Foundation
inspires people to discover
why design matters.
2

3. ABOUT CAF
580,000 annual audience, including 10,700 members
Offering Tours, Public Programs,
Open House Chicago,
Youth/Teen Education and Exhibitions
3

4. ABOUT CAF
Global leader in architecture tours
Partnership with Choose Chicago is giving
CAF broader exposure
Inaugural sponsorship of
CAF Tour Program is available
Exclusive opportunity
$150,000 for 12 months
4

5. BENEFITS
Visibility
Elevation of brand through
recognition on:
Advertising
Collateral
CAF Communications
Onsite
5

6. BENEFITS
Corporate
Engagement
Opportunities to utilize CAF partnership:
Corporate Events
Client Entertaining
Employee Engagement
Executive Leadership Engagement
6

7. BENEFITS
Audience
Promotion to an audience of thought leaders,
influencers and decision makers:
580,000 Æ annual audience
91% Æ college educated
55% Æ annual household income greater than $100,000
45–54 years old Æ average audience member age
25–34 years old Æ fastest-growing audience segment
7

8. TOUR FACTS
380,000ANNUAL AUDIENCE
362DAYS A YEAR
7,600DEPARTURES
By boat, foot, bus, trolley, Segway, “L” train and bike
8

9. CHICAGO’S
FIRST LADY
Partnership with Chicago’s
finest fleet since 1993
9

10. DOCENTS
450 docents lead
all CAF architecture tours
Complete rigorous, five-month training
True “Chicago Ambassadors”
10

11. CHOOSE CHICAGO
Strong partnership to help Chicago
achieve its global tourism goals
Elevating CAF and the role of architecture
to significant national and international audiences
Architecture is Chicago’s brand
11

12. SOCIAL MEDIA
Leader among Chicago
cultural organizations in developing
strong social media presence
12
TOTAL
AUDIENCE
160,000+
INDIVIDUALS

13. Print
AdvertisingVISIBILITY
13
TOTAL
IMPRESSIONS
50+
MILLION

14. VISIBILITY
Digital
Advertising
14
TOTAL
IMPRESSIONS
50+
MILLION

15. Out-of-home
AdvertisingVISIBILITY
15
TOTAL
IMPRESSIONS
50+
MILLION

16. VISIBILITY
Print
Collateral
16
TOTAL
DISTRIBUTION
500,000INDIVIDUALS

17. VISIBILITY
Print
Communications
17
TOTAL
DISTRIBUTION
40,000
PIECES

18. VISIBILITY
E-Communications
18
TOTAL
AUDIENCE
516,000+
SUBSCRIBERS

19. VISIBILITY
architecture.org
19
TOTAL
AUDIENCE
800,000+UNIQUE VISITORS
3.9 MILLION
PAGEVIEWS

20. VISIBILITY
Onsite
Recognition
20
TOTAL
AUDIENCE
460,000+
INDIVIDUALS
10 MILLION+
IMPRESSIONS

21. ENGAGEMENT
Discounts
CAF Shop Purchases
Tour Tickets
Program Tickets
21

22. ENGAGEMENT
Events
CAF Annual Gala
Auxiliary Board River Cruise
22

23. ENGAGEMENT
Rentals
Private River Cruise
ArcelorMittal Design Studio
CAF Lecture Hall
23

24. ENGAGEMENT
Employee
Volunteering
Open House Chicago • Engineering Fest
Newhouse Architecture & Design Competition
Youth Education Workshops
24

25. ENGAGEMENT
Executive
Leadership
CAF Board of Trustees • Program Committees
25