The document discusses how grandchildren have forgotten how to communicate with grandparents and how gifts are often aimed at white middle-class buyers. It also mentions how children now save birthday money in jars instead of cards and communicate through texts instead of thank you cards. The document proposes a concept for a customizable thank you card business for children to select, design and send cards when receiving birthday money in order to teach gratitude and foster community. It seeks investment and mentoring support to help launch the business.