15. • Sales: €1 827 100
• Variance: 7%
T-Shirts
Shirts
Denim
Trousers
Knitw
ear
C
oats
Target Total Sales
€0
€200.000
€400.000
€600.000
€800.000
T-Shirts
Shirts
Denim
Trousers
Knitw
ear
C
oats
Target Total Sales
• Sales: €540 240
• Variance: -33%
• Target: €803 537
END SEASONMID SEASON
Mid Season Sales & End Season Sales
• Target: €1 708 913
-43% -40%
-12%
-25%
-29%
-34%
-1%
-2%
5%
9%
10%
30%
16. €640 795€436 885€229 597€95 690Total Sales:
Mid Season End Season TOTAL
Paris London New York Tokyo Estore
€424 133
Sales Mix: 5% 13% 24% 35% 23%
Sales by Store
26. Conclusion
COATS KNITWEAR
• Total Sales: €704 210
• +7% than sales target
• Total ST: 81%
• Top Luxury 81% ST
• Luxury 80% ST
• Top Luxury
• Best Seller: Black Leather Jacket (97% ST)
• Worst Seller: Lambswool Cashmere light grey poncho (70%
ST, bad performance, didn’t reach 75%)
• Luxury
• Best Seller: Black Denim Cotton Jacket (78% ST)
• Worst Seller: Bamboo cotton long jacket in soft beige (70%
ST)
• Next Season
• Customers preferred classic cuts, with darker colours.
More willing to pay a higher price for coats (top luxury
rather than luxury), choosing higher quality fabrics
(leather and cashmere). Interested in classic timeless
products.
• Total Sales: €357 550
• +10% than sales target
• Total ST: 83%
• Top Luxury 83% ST
• Luxury 82% ST
• Top Luxury
• Best Seller: Wool cashmere beige sweater (86% ST)
• Worst Seller: Wool cashmere bordeaux/navy blue stripes
crewneck (80% ST)
• Luxury
• Best Seller: Japanese cotton light grey polo neck sweater (94%
ST)
• Worst Seller: Soft wool olive sweater with button details (77% ST)
• Next Season
• Customers preferred simple designs without details and
one colour only. Contrary to coats, softer colours like light
grey and beige were more popular than more vibrant
colours (mustard or olive). Overall, top luxury was also
more well received however the fabrics were similar, the
contrast was top luxury products were simple and luxury
had details.
