1. URBAN
OUTFITTERSSTORE 1015 - HERALD SQUARE
MENS - BTS 2015
Mens Store Merchandiser - Raymond Casas
Mens Store Manager - Mike Keefe
Mens Merch Team Lead - Manny Brisman
Mens Department Manager - Stephen Shanahan
Display
Casey Kunder
Andrew Lewis
DTL - MaCauley Drake
Senior Display Coordinator - Michael Nelson
Senior Visual Coordinator - Sarah Bullock
2. URBAN OUTFITTERS - HERALD SQUARE
Page 2
Without Walls
Capsule
Graphic Tees
Mens Landing -
Graphic Tees
+
Music
Modern Concept
+
Publish
Shoes
+
Macc
Denim
Concept
+
Feathers
Mens
Sale
Bar
+
Novelties
+
Books
Pants
Category
Shop
Shirting
Category
Shop
Surf
Concept
+
Stussy
Outdoor
Concept
+
Obey
Lower Level -
6,300 sqft
Tee
Category
Shop
300 sqft
200 sqft
650 sqft
750 sqft
800 sqft
700 sqft
650 sqft
750 sqft
550 sqft
200 sqft
450 sqft300 sqft
MENS - BTS
3. URBAN OUTFITTERS - HERALD SQUARE
Page 3
Mens - Herald Square
LW - $76.1 +5% vs UO -14%
STD - $381.1 -2% vs UO -22%
Category Shop - 214
LW - $17.8 flat vs UO -22%
Landing features velocity styles
with a focus on Stussy and best-
selling music tees.
Key Items
• Bruce Lee DJ Tee 19.7% ST
• SupremeBeing The Reel Tee
32.7% ST
• Stussy WT Floral 23.4% ST
• Kale Tee 38.6% ST
• Stussy WT Flags Tee 25.5% ST
• Kurt Kobain Smoking Tee 20.8% ST
• Stussy Roach L/S 18.8% ST
UO TEE SHOP
4. URBAN OUTFITTERS - HERALD SQUARE
Page 4
UO Tee Shop - Secondary Home
• All units out of backstock
5. URBAN OUTFITTERS - HERALD SQUARE
Page 5
MODERN CONCEPT
Concepts
vs.
Category Shops
Each Concept Shop
features at least one
Lifestyle Fixture and is
anchored by a Category
Grouping.
Key Lifestyle Brands
• Calvin Klein
• Publish
• Your Neighbors
Category Shop - 216
LW - $6.9 +36% vs UO -25%
STD +11% vs UO -32%
7. URBAN OUTFITTERS - HERALD SQUARE
Page 7
Fashion Hoodies are featured in
the entry fixtures and walls while
Basic BDG programs are stocked
in anchoring fixtures and walls.
Key Fashion Items
• Calvin Klein ReIssue Hoodie
• Calvin Klein Jeans Hudson
• Zanerobe Long Zip
• Publish Mason Hoodie
216 CATEGORY SHOP
Key Basic Items - Wall
• BDG Speckled Zip Hoodie
• BDS Solid Zip Hoodie
Key Basic Items - Fixture
• BDG Speckled Colorblock PO
• BDG Solid PO
• BDG Solid Crew
• BDG Solid Slub Crew
8. URBAN OUTFITTERS - HERALD SQUARE
Page 8
DENIM + FEATHERS
The Denim Shop features all
denim and key styles of Feathers
241s and 213s. Distressed Styles
of denim are top performers and
were pulled forward and fea-
tured.
222
LW $5.7 +15% vs UO -10%
241
LW $11.8 +28% vs UO +6%
213
LW $3.3 -22% vs UO -27%
Key Items - Wall
• Levis 511s
• FeathersLong Loose Scoop Neck
• Feathers Mineral Wash
• Feathers Oil Wash
Key Items - Fixtures
• Levis 510s
• Levis 501s
• Neuw Denim
• Feathers Curved Hem Tee
• Feathers Double Layer Tee
10. URBAN OUTFITTERS - HERALD SQUARE
Page 10
OUTDOOR CONCEPT + OBEY
The Outdoor Concept
features plaids and
wovens, pants, and jackets.
Key Macc items are used in
outfitting and stocked in the
shop in Category groupings.
215
LW $10.7 +6% vs UO -22%
230
LW $7.3 +88% vs UO +27%
221
LW $7.6 -36% vs UO -40%
11. URBAN OUTFITTERS - HERALD SQUARE
Page 11
All Stapleford Flannel styles are stocked together on
the 4x4 anchored to the entry fixture in the Outdoor
Concept.
18. URBAN OUTFITTERS - HERALD SQUARE
Page 18
As shorts have sold down through the season, the
Surf Concept transitioned into a Streetwear
Concept with a strong focus on Stussy product.
