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How can Fashion
Retailers thrive in
the current
Pandemic Situation?
Introduction
 fashion industry has faced great changes in 2020 due to the
pandemic situation
 still going under changes and things are far from coming back to
normal any time soon
 pandemic situation has brought with it drastic challenges for
fashion retailers
 has also brought new customer habits
Tips for Fashion Retailers amid
Pandemic Situation
We shall discuss which fashion trends should retailers opt for in the
next half of 2020, just as lockdown is beginning to lose so that they
can gain maximum benefit.
1. Promote protective equipment
such as Masks during Pandemic
Situation fashion retailers need to focus on the face masks
 it is great time for fashion retailers to gain maximum benefit
from it
 masks will remain a part of their shopping for quite some time
 consumers can buy masks matching with their outfits
 masks should be made from antibacterial fabric
 masks should be colorful and printed so that they attract the
consumers
 fashion retailers should also focus on making masks for children
2. Home wear is popular during
Pandemic Situation
 mostly people are spending time at home
 they are working from home and the rest too have hardly
anywhere to go besides grocery shopping
 People are not opting to buy formal dresses
 Comfortable and casual outfits are popular
 Consumers are not spending money on shopping due to
economical conditions
 So, fashion retailers need to focus on daily and casual wear
 clothes should be made of soft and comfortable fabric
3. Stand with consumers in Social
Issues
 Contribute towards the community
 consumers get attracted towards a brand that feels for the
people and relates to them
 brands must take part in societal matters
 consumers also are active when it comes to noticing how brands
are treating their workers
 bring positive change in the community and among the
consumers
www.teranoid.com

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How can Fashion Retailers thrive in the Current Pandemic Situation?

  • 1. How can Fashion Retailers thrive in the current Pandemic Situation?
  • 2. Introduction  fashion industry has faced great changes in 2020 due to the pandemic situation  still going under changes and things are far from coming back to normal any time soon  pandemic situation has brought with it drastic challenges for fashion retailers  has also brought new customer habits
  • 3. Tips for Fashion Retailers amid Pandemic Situation We shall discuss which fashion trends should retailers opt for in the next half of 2020, just as lockdown is beginning to lose so that they can gain maximum benefit.
  • 4. 1. Promote protective equipment such as Masks during Pandemic Situation fashion retailers need to focus on the face masks  it is great time for fashion retailers to gain maximum benefit from it  masks will remain a part of their shopping for quite some time  consumers can buy masks matching with their outfits  masks should be made from antibacterial fabric  masks should be colorful and printed so that they attract the consumers  fashion retailers should also focus on making masks for children
  • 5. 2. Home wear is popular during Pandemic Situation  mostly people are spending time at home  they are working from home and the rest too have hardly anywhere to go besides grocery shopping  People are not opting to buy formal dresses  Comfortable and casual outfits are popular  Consumers are not spending money on shopping due to economical conditions  So, fashion retailers need to focus on daily and casual wear  clothes should be made of soft and comfortable fabric
  • 6. 3. Stand with consumers in Social Issues  Contribute towards the community  consumers get attracted towards a brand that feels for the people and relates to them  brands must take part in societal matters  consumers also are active when it comes to noticing how brands are treating their workers  bring positive change in the community and among the consumers