This document describes our SaaS-based strategic planning platform called TelluPlan. TelluPlan is a computational platform. That is, sophisticated algorithms perform and present the analyses otherwise done by business analysts. Moreover, various scenarios can be simulated. Monthly for th next year; annually for the coming 10 years. The power behind TelluPlan are the world-class expertise of Tellusant's principals who have worked with strategic issues for decades as top tier management consultants, and the mathematical state-of-the-art deployed. All this in an easy-to-use interface that allow for global sharing and exploration. https://tellusant.com/product-telluplan/

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Streamlining Corporate Decisions
Introduction to TelluPlan
2022 -Tellusant

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We are Tellusant
I N T R O D U C T I O N
Tellusant® is dedicated to building scientifically based decision platforms for
executives in consumer goods and other industries. Our starting point is to streamline
the strategic planning process.
Our work is informed by decades of experience. We build on our deep knowledge of
how decisions are made during annual planning cycles, and how to create the
supporting materials that are the foundation for decisions.
This knowledge is codified in TelluPlan℠ and TelluBase℠, our interlinked offerings.
Today, strategic planning is a highly manual process. Tomorrow, Tellusant will make it
streamlined and cost effective based on a scalable decision platform implemented in
the cloud as Software-as-a-Service (SaaS) that provides Tellusant’s expertise.
Founded in 2020, we represent the next generation of big ideas.

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Leadership has 50+ years of
improving companies’ strategies
T E A M
Over 50 years combined experience in
managementconsulting and data products for
global corporations,with focus on CPG
Know strategic planning processes and their
flaws through hundreds of projects. Worked on
the ground in 70 countries
Experts in combining predictive analytics and
macroeconomics with strategic advice
Leadership team have long-term
working relationship
Philip Burgin-Young
C O - F O U N D E R & C H I E F
E X E C U T I V E O F F I C E R
Senior EngagementManager,
CanbackConsulting. Head of Global
Marketing Committee.Account
manager for firm’s largest client.
BA from Dartmouth College
Dr. Staffan Canback
C O - F O U N D E R &
E X E C U T I V E C H A I R M A N
Co-founder and Managing Director,
CanbackConsulting
Partner at McKinsey and Monitor
MBA from Harvard Business School;
DBA from BrunelU.; MSc EE from KTH
Bobo Shen
C H I E F P R O D U C T O F F I C E R
Senior EngagementManager,
CanbackConsulting. Head of Canback
Global Income Distribution Database
BA from Boston University
MA from Boston University in
Computer Information Systems

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TelluPlan integrates a suite of strategic planning tools
P R O D U C T
In addition to the 5 separate current and planned
products,TelluPlan can integrate additional
features including:
• Automated Alerts and Tracking
• Pre-derived Recommendations
• Competitive Position
• Consumption ComponentBreakdown
• Brand Power Assessment
• Value Chain Economics
• Economic Value Added
M A N A G E R I A L S O L U T I O N S
A N A L Y T I C A L S O L U T I O N S
TelluBase
Computational database
TelluSim: marketmodels and easy-to-
manage scenarios
Strategic Planning Design:
best practice frameworks and
workflows. Auto-designed
interactive presentations
TelluPlan
The integrated strategic
planning platform
TelluRisk: understand,organize,
and plan for risks in strategic plan
Community Space: communal
strategic planning learning
TelluPlan Affordability:
understand potentialconsumers
and their ability to pay

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TelluPlan products advance methods and
simplify the process of strategic planning
P R O D U C T
Simplify the process of
strategic planning
Advance strategic
planning methods
TelluSim
TelluPlan
Affordability
Strategic Planning
Workflows
TelluRisk
Community
Space

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The installation and adoption process is critical for
TelluPlan to drive better results
C H A N G E M A N A G E M E N T
TelluPlan Adoption Phases
1. Review of current practices
2. Training of users (may be in
multiple phases)
3. Illustration of benefits and uses
4. Feedbackmechanism
development
5. Help desk setup
Tellusant also has a customer experience(CX) team
to support users' success in using TelluPlan
8%
92%
19%
26%
92%
Technological barriers
Cultural barriers
Data driven culture
Data driven organization
Positive ROI on data
Overwhelmingly, large companies see value in being data driven
However, most companies are still not data driven
Cultural barriers are overwhelmingly the obstacle
WHAT HOLDS BACK DATA DRIVEN SUCCESS?
2022 survey of large US companies
Source: NewVantage Partners

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240 Elm Street, Suite 200, Somerville MA 02144, USA
info@tellusant.com +1-617-394-1800
Philip Burgin-Young
C H I E F E X E C U T I V E O F F I C E R
Dr. Staffan Canback
E X E C U T I V E C H A I R M A N
Bobo Shen
C H I E F P R O D U C T O F F I C E R

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In addition to the TelluPlan modules, we offer
select entry products
E N T R Y P R O D U C T S
Data Management
Data
Harmonization
Most data at large
companies do not add up to
a correct grand total or use
correct definitions
Get harmonized datasets
for your strategic needs
Data Repository
Design
Strategy data is often
stored in Excel and not
available to the right people
We help you create a state-
of-the-art repository system
with local/global cloud-
based access with the
correct frequency of data
quarterly/yearly
Analytical Data Services
Contextual Data
TelluPlan uses large
amounts of contextual
data.Some of these data
are sold as standalone data
feeds
• Cultural dimensions by
country
• Risk dimensions by
country
TelluX Exchange
Rates
Understanding conversions
between currencies when
factoring in inflation is
challenging.
TelluX simplifies the
conversions with long-
range exchange rate
forecasts,including
inflation components
Audits / Best Practice
StratPlan Audit
Are your stratplans up to
snuff? What are others
doing that we can learn
from?
Based on >40 years of
experience,we evaluate
your current plans and offer
insights based on our
experienceand best
practice library
Data Quality
Audit
Is the data you use in
strategic planning
appropriate?E.g.,GDP
instead of income. Totals
versus segments?USD
when PPP is better?
We review your data and
offer improvements for you
to better understand the
future