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Btec u62 and 1 ass 1
1. 1
Assignment brief
Qualification BTEC Level 3 in Creative Media Production (Interactive Media)
Unit number and title Unit 62: Digital Video Production for Interactive Media
Unit 1: Pre-production techniques
Start date
Deadline
Assessor name
Assignment title Fizzy Drink Inc (Newsletter on Digital Video Technology) – Assignment 1
The purpose of this assignment is to:
Introduce learners to the production and use of digital video material for an interactive media product. Learners
will investigate how video is used in interactive media products and will examine the technology used to produce
and manipulate digital video sequences. Learners will plan and create a video sequence and prepare it for use
within an interactive media product.
Enhance your organisational skills by planning the production of your advert.
Scenario
You have been asked to devise a digital video sequence for an interactive media product (an advertisement).
The client will be Fizzy‐Drink Inc who wants you to individually design and create the resources for a looping advert
between 30 to 60 seconds long (maximum) suitable for insertion into a website that will promote the product and
explain the advantages and reasons for buying it.
Every media production involves planning to enable the project to be successful. This process is referred to as pre‐
production. As part of this assignment you are required to have the knowledge and understanding of what pre‐
production is and how you apply it to your advert.
Communication is essential when planning a production and you will need to ensure that your production team (if
working individually all planning needs to be documented and evidenced) meets regularly to provide updates on
pre‐production tasks that are completed and outstanding. As part of your pre‐production evidence, you must
keep a record of meetings that take place and any decisions made and agreed on by your production team or if
working individually any meetings with your client.
As part of the planning for this assignment you will be involved in designing storyboards and a detailed dope sheet
outlining what is required for a successful advert. As a production team (or individually) you will further develop
your storyboards, dope sheets and detailed drawings of logo/can designs etc. Further development of your
chosen dope sheet and storyboards will be decided through regular production team meetings.
For this assignment you must research and assign production roles and produce pre‐production documentation.
Your group (or individually) must also produce detailed storyboards and production planning documentation in
preparation for the production phase of your advert.
Tasks Grading Criteria Mapping
Task 1
You are required to produce a newsletter (back‐to‐back printing) using Microsoft Publisher or other suitable
software application for your client. They want you to outline how we use digital video technology to help a user’s
interactive experience on different delivery platforms.
In your newsletter you must cover both of the following sections:
Applications
Technology as relevant to each application.
Examples need to be included from some of the following areas with specific illustrations to endorse your points.
In applications, some of the uses including film trailers, user‐generated content and e‐learning. Also platforms
including WWW, kiosks and mobile devices.
UNIT 62 P1, M1, D1