This is the proposed structure and mix of content for the pilot. Appreciate any feedback / comments / other suggestions

1. 1
The key is to tap into different avenues, and create content
pipeline from a wide variety of individual authors
Responsibilities
Additionally, everyone is responsible for active
engagement (comments & likes) in the group
Alumni Focal Person
Project Team
Roles
• Coordinate with different stakeholders / authors to
gather, review & post content
• Support in writing and editing posts
• Monitor activity and tweak pipeline; provide
feedbacks to all authors
• Post jobs & conversational content
• Author & post ‘Events’ content, i.e. country/region
specific offline activities (e.g. alumni dinner,
breakfast sessions)
• Connect Project team with alumni & active users,
to support team in ‘Inspirational’ and
‘Conversational’ posts
• Moderate respective sub-groups
• Post ‘Educational’ content, i.e. IC
• Encourage comment / trigger engagement
• Develop & post ‘Inspirational’ and/or
‘Conversational’ content for now
• Potential for ‘Educational’ in the future
Project Team
Alumni Focal
Person
Partner &
Principal
Active users &
Alumni
Partner & Principal
Alumni
Active Users

2. Content Calendar
2
Proposed Content Calendar for 8 weeks; might change during
the duration of pilot
Content Type Formats Topics
To be discussed
Estimated # of post
(~3 posts per week)
(Enrollment
Related)
• Emails,
Videos
• Enrollment emails
• Welcome Video by the SLT
• Best Practices on LinkedIn
3
Educational
• Articles,
Videos,
Podcasts
• ICs in multiple sectors 6
Inspirational
• Articles,
Videos,
Podcasts
• Alum success stories
• Entrepreneurial story of an alumnus
• Career advancement tips from a Partner
6
Conversational
• Discussion
Posts
• Members share their experiences in the firm –
light and engaging related to client locations, first
projects, first impressions
4
Event Calendar • Posts
• Event calendar of offline events - Year-end
parties, Know your alumni sessions
8
Job postings 10