Deteriorating water quality, rising health awareness and growing adoption of diverse water purification technologies to drive India water purifiers market

1. M a r k e t I n t e l l i g e n c e . C o n s u l t i n g
India Water Purifiers Market
Forecast & Opportunities, 2020

2. I n d u s t r y B r i e f
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© TechSci Research
India Water Purifiers Market to Grow at Over 21% through 2020
Deteriorating water quality, rising health awareness and growing adoption of diverse water
purification technologies to drive India water purifiers market
According to recently published TechSci Research report, “India Water Purifiers Market
Forecast & Opportunities, 2020”, water purifiers market in India is projected to grow at a
CAGR of more than 21% during 2015-20. Underground water in India contains high quantity of
dissolved solids and various bacteria and viruses, which render the water unfit for drinking, thus
steering demand for water purifiers in the country. Growth in India water purifiers market is
anticipated on account of continuous deterioration in water quality, rising health concerns,
increasing discretionary income and growing adoption of different water purification technologies.
The report reveals that majority of the demand for water purifiers in India emanates from
northern and western regions of the country, owing to high penetration of water purifiers in
urban as well as rural parts of these regions. In terms of the technology used, majority of the
households in India use gravity based water purifiers. However, due to the rising amount of
dissolved solids in the water supply, and expanding middle class population, consumers are
graduating to other purification technologies. As a result, the preference for RO purifiers, and
combination systems which include more than one technology for water purification is growing.
“The demand for water purifiers in the country is expanding on the back of rising awareness
regarding the health risks associated with consumption of unclean water. Presently, India water
purifiers market is highly consolidated with three major players- Eureka Forbes, Kent RO
Systems and HUL, accounting for more than 70% revenue share in the market. Other prominent
players currently operating in the market include Luminous Water Technologies, Ion Exchange,
Tata Chemicals and Okaya Power.”, said Mr. Karan Chechi, Research Director with TechSci
Research, a research based global management consulting firm.

3. Ta b l e o f C o n t e n t s
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© TechSci Research
S. No. Contents
1. Research Methodology
2. Analyst View
3. Product Overview
4. India Water Scenario
5. India Water Purifiers Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1. By Technology
5.2.2. By Sales Channel
5.2.3. By Region
5.2.4. By Company
6. India RO Water Purifiers Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Sales Channel
6.2.2. By Region
6.2.3. By Company
7. India Gravity Water Purifiers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume

4. Ta b l e o f C o n t e n t s
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S. No. Contents
7.2. Market Share & Forecast
7.2.1. Sales Channel
7.2.2. By Region
7.2.3. By Company
8. India UV Water Purifiers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Sales Channel
8.2.2. By Region
8.2.3. By Company
9. Market Dynamics
9.1. Drivers
9.2. Challenges
10. Market Trends & Developments
10.1. Increasing Penetration of Online Retail Channels
10.2. Emergence of Portable Water Purifiers
10.3. Increase in Technological Innovations
10.4. Growing Penetration of Global Players
10.5. Rising Sales of Combination Systems
11. India Water Purifiers Supply Chain Analysis
11.1. Water Purifiers Market- Value Chain

5. Ta b l e o f C o n t e n t s
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S. No. Contents
11.2. Competitor Supply Chain Analysis (EFL, Kent, HUL and Tata Chemicals)
12. Price Point Analysis
12.1. Water Purifiers Market Pricing Analysis
12.2. Competitor Pricing Analysis (EFL, Kent RO, HUL, Luminous, Ion Exchange and Tata Chemicals)
13. Water Purifiers Market Raw Material Analysis
13.1. Raw Material Supply Chain for Leading Manufacturers
13.1.1. Eureka Forbes Limited
13.1.2. Kent RO Systems
13.1.3. HUL
13.1.4. Tata Chemicals Ltd.
13.2. Raw Material Analysis
13.2.1. Membranes
13.2.2. Pumps
13.2.3. Cabinets
14. Water Purifiers Market Service Policy
14.1. Eureka Forbes Limited
14.2. Kent RO Systems
14.3. HUL
14.4. Tata Chemicals Ltd.
15. Water Purifiers Sales & Distribution Channel Analysis
15.1. Sales & Distribution Channel for Leading Manufacturers

6. Ta b l e o f C o n t e n t s
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S. No. Contents
15.1.1. Eureka Forbes Limited
15.1.2. Kent RO Systems
15.1.3. HUL
15.1.4. Tata Chemicals Ltd.
15.2. Key Distributors
15.2.1. Eureka Forbes Limited
15.2.2. Kent RO Systems
15.2.3. HUL
15.2.4. Tata Chemicals Ltd.
16. Import-Export Analysis
17. Policy and Regulatory Landscape
18. India Economic Profile
19. Competitive Landscape
19.1. Competition Benchmarking
19.2. Company Profiling
19.2.1. Eureka Forbes
19.2.2. Kent RO Systems
19.2.3. Hindustan Unilever
19.2.4. Ion Exchange
19.2.5. Luminous Water Technologies
19.2.6. Tata Chemicals
19.2.7. Okaya Power Limited

7. Ta b l e o f C o n t e n t s
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19.2.8. Panasonic India Pvt. Ltd.
19.2.9. LG Electronics India Limited
19.2.10. Whirlpool of India Ltd
20. Voice of Customers
21. Strategic Recommendations
22. About Us & Disclaimer

8. R e s e a r c h M e t h o d o l o g y
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© TechSci Research
Baseline Methodology :
For the study, TechSci Research has gathered information through primary research surveys with respondents from
water purifier manufacturers, followed by validation of information through interviews with various water purifier
distributors and raw material suppliers. We also put through an exhaustive search of credible databases and
organizations such as Central Ground Water Board, India Water Portal, Department General of Foreign Trade, etc.,
including our internal database. Our team of analysts has then prudently evaluated all the collected information and
presented it in chronological order to depict a meaningful and clear picture of the water purifiers market in India.
While compiling the data, we have also cross checked all the collected information from multiple sources and data
warehouses, so that we can present the most accurate and precise information of the concerned industry. For the
purpose of calculating market share of competitors, revenues of the companies have been scrutinized. The same
information has then been verified through primary research surveys with competitors to arrive at logical figures.
Secondary Sources:
Department General of Foreign Trade, Press Releases, Company Annual Reports and Investors Presentations
Companies Interviewed
Eureka Forbes, Kent RO Systems, Hindustan Unilever Limited, Ion Exchange, Okaya Power Limited and Luminous
Water Technologies

9. S a m p l e D a t a - S n a p s h o t
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© TechSci Research
Figure 2: India Water Purifiers Market Size, By Value (USD Billion), By
Volume (Million Units), 2010-2020F
10 20 30 40 50 60 70 80 90 100 110
15
30
45
60
75
90
105
120
135
150
165
2010 2011 2012 2013 2014 2015E 2016F 2017F 2018F 2019F 2020F
Value (USD Billion) Volume (Million Units)
Figure 3: India Water Purifiers Market Share, By Technology, By
Volume, 2010-2020F
UV RO Gravity
Figure 7: India Water Purifiers Market
Share, By Company, By Value, 2014
Eureka
Forbes,
13.00%
Kent RO
Systems,
13.00%
HUL,
13.0…
Ion
Exchang
e,…
Luminous
Water
Technolo
gies,
13.00%
Tata
Chemical…
Okaya Power
Limited,…
Others,
11.00%
Figure 14: India RO Water
Purifiers Market Share, By
Company, By Value, 2020F
Kent RO
Systems,
14.00%
Eureka
Forbes,
14.00%
Ion
Exchang
e,
14.00%Luminou
s Water
Techn…
HUL,
14.00%
Okaya
Water
Purifiers,
14.00%
Others,
16.00%
Figure 15: India Gravity Water Purifiers Market Size, By Value
(USD Million), By Volume (‘000 Units), 2010-2020F
10 20 30 40 50 60 70 80 90 100 110
15
30
45
60
75
90
105
120
135
150
165
2010 2011 2012 2013 2014 2015E 2016F 2017F 2018F 2019F 2020F
Value (USD Million) Volume ('000 Units)
West
Bengal
Odisha
Bihar
Jharkhand
Water Quality
Customer
Base
Competitive
Scenario
Awareness
Level
Potential Markets for Gravity Purifiers in South India
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Bihar and Jharkhand are Highly Attractive Markets for
Gravity based Water Purifiers

10. R e p o r t O r d e r i n g
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11. A b o u t U s & D i s c l a i m e r
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that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various
sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of
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