According to www.techsciresearch.com report “India Television Market By Type, By Feature, By Resolution, By Size, By Leading City, By Point of Sale, Competition Forecast & Opportunities, 2011–2021”, the television market in India is anticipated to cross US$ 9 Billion by the end of 2021. Report URL:- https://www.techsciresearch.com/report/india-television-market-by-type-led-oled-lcd-plasma-by-resolution-high-definition-hd-full-high-definition-fhd-and-ultra-high-definition-uhd-forecast-opportunities-2021/787.html

1. India Television Market By Type, By Feature,
By Resolution, By Size, By Leading City, By
Point of Sale, Competition Forecast &
Opportunities, 2011 – 2021
M a r k e t I n t e l l i g e n c e . C o n s u l t i n g

2. Ta b l e o f C o n t e n t s
© TechSci Research
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S No. Contents
1. Product Overview
2. Research Methodology
3. Analyst View
4. Global Television Market Overview
5. India Television Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type (LED, LCD, Plasma & OLED)
5.2.2. By Feature (Curved TV, 3D TV, Smart TV & Others)
5.2.3. By Resolution (Ultra HD, Full HD & HD)
5.2.4. By Size (Below 21”, 22”-30”, 31”-40”, 41”-50”, 51”-60” & 60” & Above)
5.2.5. By End Use (Residential, Commercial, Institutional & Industrial)
5.2.6 By Region
5.2.7 By Leading City
5.2.8
By Point of Sale (Multi Brand Retail Outlets (MBOs), Exclusive Brand Outlets (EBOs),
Online Sales Channel & Supermarkets/Hypermarkets)
5.2.9 By Company
5.3. Market Attractiveness Index
6. India LED Television Outlook
6.1. Market Size & Forecast
6.1.1. By Value

3. Ta b l e o f C o n t e n t s
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6.2. Market Share & Forecast
6.2.1. By Feature (Curved TV, 3D TV, Smart TV & Others)
6.2.2 By Resolution (Ultra HD, Full HD & HD)
6.2.3. By Size (Below 21”, 22”-30”, 31”-40”, 41”-50”, 51”-60” & 60” & Above)
6.3. Pricing Analysis
7. India LCD Television Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Resolution (Full HD & HD)
7.2.2 By Size (Below 21”, 22”-30”, 31”-40” & 41”-50”)
7.3. Pricing Analysis
8. India Plasma Television Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Feature (Smart TV, 3D TV & Others)
8.2.2. By Resolution (Full HD & HD)
8.2.3. By Size (41”-50”, 51”-60” & 60” & Above)
8.3. Pricing Analysis
9. India OLED Television Market Outlook
9.1. Market Size & Forecast

4. Ta b l e o f C o n t e n t s
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S No. Contents
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Feature (Smart TV, 3D TV & Curved TV)
9.2.2. By Size
9.3. Pricing Analysis
10. Supply Chain Analysis
11. Import & Export Analysis
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends & Developments
13.1. Growing Adoption of Big Screen Televisions
13.2. Smart Televisions
13.3. Energy Efficient Televisions
13.4. Increasing Digitization
13.5. Ultra Size Projector televisions
14. Policy & Regulatory Landscape
15. India Economic Profile
16. Competitive Landscape
16.1. Competition Matrix
16.2. Company Profiles
16.2.1. Samsung Electronic Pvt. Ltd.

5. Ta b l e o f C o n t e n t s
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16.2.2. LG Electronics India Pvt. Ltd.
16.2.3. Sony India Pvt. Ltd.
16.2.4. Videocon Industries Ltd.
16.2.7. Philips India Ltd.
16.2.8. Micromax Informatics LTD.
16.2.9. Panasonic India Pvt. Ltd.
16.2.10 Intex Technologies Ltd.
16.2.11 Hitachi India Pvt. Ltd.
16.2.12 Sharp India Ltd
17. Strategic Recommendations
18. About Us & Disclaimer

6. P r o d u c t O v e r v i e w
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LED TVs is basically the
upgradation of LCD
television. LED TV uses
Light Emitting Diode
(LED) to produce picture,
instead of Cathode
Fluorescent Lights
(CCFLs), which are used
in LCD TV.
Moreover, LED TV
uses Thin-film-transistor
liquid-crystal display
(TFT LCD) technology,
which is also used in LCD
TVs.
OLED TV is a television
display based on the
technology of Organic Light
Emitting Diode (OLED).
OLED TV is different than
LED TV as the OLED display
uses organic substance as
a semi-conductor material
in LED. Organic LED
consists of thin film of
carbon material between
two conductors. The image
is produced by applying
electricity to the organic
LEDs that produce light as
a result of a process called
Electrophosphorescence.
LCD TV is based on the
technology of Liquid
Crystal Display (LCD).
LCD TVs are more energy
efficient than plasma
displays because they
function by blocking the
light rather than emitting
the light. The process
which LCD uses to
generate picture on the
display uses passive
matrix or active matrix
display.
Plasma TVs are televisions
which use technology in
which each pixel on the
display screen is
illuminated by charged
gas (Plasma). Plasma is
congested between two
thin sheets of glass, where
charged gas is passed
between them to generate
electricity into the semi-
conductors that produces
picture.
LED TV OLED TV LCD TV Plasma TV

7. R e s e a r c h M e t h o d o l o g y
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Research
Information
regarding television
market in India was
gathered through
primary research
surveys from various
televisions
companies,
distributors and
retailers.
Secondary data was
collected from
company websites,
company annual
reports, credible paid
databases, internal
databases and other
secondary sources.
Evaluation and
Validation
The collected
information was
evaluated by our
industry experts.
While compiling data,
we have validated all
collected information
from multiple sources
and data warehouses
in order to present
the most accurate
and precise
information of India
television market.
Analysis
Various aspects of the
televisions industry in
India have been
comprehensively
monitored and
analyzed by the team
of industry experts.
TechSci Research
identified and analyzed
all emerging trends
drivers and challenges
in India television
market.
Presentation
The information
analyzed was then
represented in
chronological order to
depict a meaningful
and clear picture of
the market.
Segmental shares
with forecasts for the
industry based on the
in-depth analysis of
market dynamics,
prevalent trends,
major developments
and growth
opportunities have
also been also
presented in the
report.

8. R e s e a r c h M e t h o d o l o g y
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Companies Interviewed Secondary Sources
• Panasonic
• Videocon
• Samsung
• LG
• Sanyo
• Weston
• Hill Take Enterprise
• SIX Cube creations Pvt. Ltd.
• A. A. Enterprises
• Sony
• Philips
• Onida
• Hitachi
• Toshiba
• ASSOCHAM
• Indian Brand Equity Foundation (IBEF)
• Company Annual Reports
• Financial Express
• Company Websites
• Exchange Source
• Press Releases
• World Bank
• Industry Magazines
• Industry Reports
• News Dailies
• Agricultural and Processed Food Products
Export Development Authority
• India Census 2011
At TechSci Research, we proactively focus on monitoring the markets and constantly infuse innovations in our
research methodologies. We have pioneered and deployed unique and innovative methodologies that govern all
aspects and provide clear picture of the markets to our clients.
A vast analysis is done on the performance of India television market by considering various factors, such as
increasing disposable income, increasing preference of big screen televisions, growing technological
advancements and booming urbanization. This will enable our clients in developing their strategies and
investment plans for growth and explore various opportunities in India television market.

9. I n d u s t r y B r i e f
9
India Television Market to Cross $ 9 Billion by 2021
According to TechSci Research report, “India Television Market By Type, By Feature, By Resolution, By Size, By Leading City,
By Point of Sale, Competition Forecast & Opportunities, 2011–2021”, the television market in India is anticipated to cross
US$ 9 Billion by the end of 2021. With a population of over a billion, India is one of the major developing countries with
huge middle class population base and rising per capita income. In recent years, Indian television market has witnessed
drastic transformations, with consumer preference changing from CRT TVs to Smart TVs. With emergence of new
technologies and robust adoption of these technology equipped televisions, the India television market is expected to grow
at a robust pace during 2011-2015.
With increasing digitization, the number of DTH users in India is expected to increase from 43 million in 2015 to 62 million
by 2021. In order to ensure 100% digitization across the country, the Government of India allowed 100% FDI, through
automatic route, for broadcast carriage services like teleport, cable services and head-end-in-the-sky (HITS). Backed by
favorable government policies and increasing number of DTH users, the demand for televisions, especially Smart TV, is
expected to increase in the next five years.
During the last fifteen years, about 90 million people shifted from rural to urban areas in India, which resulted in increase in
the number of cities with more than 1 million population in the country from 25 in 2001 to around 50 in 2014. Moreover,
more than 50 million new houses were constructed in urban India during 2001 – 2014. The same trend is likely to continue
in the coming decade as well. Increasing urbanization and growing number of households are some of the factors which are
expected to propel the growth of the country’s television market during 2016-2021.
“Electricity costs are increasing every year, and will continue to rise in the future as well. With increasing electricity cost,
consumers are upgrading their old electronic appliances, including television, to energy efficient appliances. LED TV as well
as LCD TV are energy efficient, and both comprises of different dimming technology to save electricity. LED televisions are
30% more energy efficient as compared to LCD television. A 32-inch LCD TV consumes 95-100 watts, while LED TV of the
same size consumes only about 55 watts. While, Plasma TV consumes around 140 watts, which is more than electricity
consumption by LED TV, which is around 70-80 watts. Hence, with increasing electricity concerns, companies involved in the
business of television in India are launching energy efficient televisions.” said Mr. Karan Chechi, Research Director with
TechSci Research, a research based global management consulting firm.

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1 2 3 4 5 7 8 9 10 11 12
3 5 7 9 11
15 17 19 21 23 25
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Value (USD Billion) Volume (Million Units)
India Television Market Size, By Value (USD Billion), By
Volume (Million Units), 2011-2021F
Source:XXXXX
Note: These are dummy figures; please purchase our report for actual data
5% 5% 5% 5% 5% 5% 5% 5% 5% 5% 5%
10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%
15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
31”- 40” 41”- 50” 22”- 30”
Below 21” 51”- 60” 60” & Above
India Television Market Share, By Size, By Value, 2011-2021F
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
5.00%
0.00 1.00 2.00 3.00 4.00 5.00
PLASMA
LCD
LED
OLED
India Television Market Attractiveness Index, By Type, By Value,
2015-2021F
S a m p l e D a t a - S n a p s h o t
India LED Television Market Size, By Value (USD Billion), By
Volume (Million Units), 2011-2021F
1 2 3 4 5 7 8 9 10 11 12
3 5 7 9 11
15 17 19 21 23 25
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Value (USD Billion) Volume (Million Units)
10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%
40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40%
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
OLED Plasma LCD LED
India Television Market Share, By Type, By Value, 2011-2021F
3
5
7
9
11
1
2
3
4
5
2011 2012 2013 2014 2015
Imports Exports
India Color Television Set of
Screen up to 36 cm Imports &
Exports, By Value, 2011-2015
(USD Million)
India Color Television Set of
Screen up to 36 & 54 cm
Imports & Exports, By Value,
2011-2015 (USD Million)
3
5
7
9
11
1
2
3
4
5
2011 2012 2013 2014 2015
Imports Exports

11. R e p o r t O r d e r i n g
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Report Price
Report Name: India Television Market By Type, By Feature, By Resolution,
By Size, By Leading City, By Point of Sale, Competition Forecast &
Opportunities, 2011 – 2021
License Type Price
Electronic Access - Single User License $2500
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Electronic Access - Multi-User License $5000
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12. A b o u t U s & D i s c l a i m e r
12
© TechSci Research
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TechSci Research is a global market research and consulting company with offices in the US, the UK and India. TechSci Research
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regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a
uniquely rich evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made
that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various
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