Increasing sales of two wheelers and growing fleet size of vehicles to drive the Brazil Tire Market through 2026.https://bit.ly/3Dxknf5

1. MARKET INTELLIGENCE. CONSULTING
www.techsciresearch.com
2016–2026
Brazil Tire Market
Forecast and Opportunities
Published On: August 2021

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S. No. Contents
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Impact of COVID-19 on Brazil Tire Market
5. Voice of Customer
5.1. Brand Recall (Aided and Unaided)
5.2. Factors Influencing Purchase Decisions
5.3. Brand Satisfaction Level (By Lifetime and By Traction)
6. Brazil Tire Market Outlook, 2016-2026
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Vehicle Type (Passenger Car, Two-Wheeler, LCV, M&HCV, and OTR)
6.2.2. By Tire Construction Type (Radial vs Bias)
6.2.3. By Demand Category (OEM vs Replacement)
6.2.4. By Sales Channel (Online vs Offline)
6.2.5. By Region
Table of Contents

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S. No. Contents
6.2.6. By Company (2020)
6.3. Prominent Tire Sizes
6.4. Market Map
7. Brazil Passenger Car Tire Market Outlook, 2016-2026
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Vehicle Type (SUV, Sedan, and Hatchback)
7.2.2. By Tire Construction Type
7.2.3. By Demand Category
8. Brazil Two-Wheeler Vehicle Tire Market Outlook, 2016-2026
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Vehicle Type (Motorcycle and Scooter/Moped)
8.2.2. By Tire Construction Type
8.2.3. By Demand Category
Table of Contents

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9. Brazil LCV Tire Market Outlook, 2016-2026
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By Vehicle Type (Pickup Truck, Van, Light Truck, and Light Bus)
9.2.2. By Tire Construction Type
9.2.3. By Demand Category
10. Brazil M&HCV Tire Market Outlook, 2016-2026
10.1. Market Size & Forecast
10.1.1. By Value & Volume
10.2. Market Share & Forecast
10.2.1. By Vehicle Type (Truck and Bus)
10.2.2. By Tire Construction Type
10.2.3. By Demand Category
11. Brazil OTR Tire Market Outlook, 2016-2026
11.1. Market Size & Forecast
Table of Contents

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S. No. Contents
11.1.1. By Value & Volume
11.2. Market Share & Forecast
11.2.1.
By Vehicle Type (Agriculture Vehicle, Mining, Construction & Industrial Vehicle,
and Others)
11.2.2. By Tire Construction Type
11.2.3. By Demand Category
12. Import and Export Analysis
13. Market Dynamics
13.1. Drivers
13.2. Challenges
14. Market Trends and Developments
15. Price Matrix
16. Policy & Regulatory Landscape
17. Brazil Economic profile
18. Competitive Landscape
18.1. Pirelli Pneus SA
18.2. Michelin Pneus
18.3. Bridgestone Americas Tire Operations, LLC
Table of Contents

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18.4. The Goodyear Tire & Rubber Company
18.5. Continental AG
18.6. Rinaldi Tires
18.7. Maggion Industrias de Pneus e Maquinas Ltda.
18.8. Maxxis International
18.9. Kenda Rubber Industrial Company, LTD.
18.10. TECHNIC TIRES
19. Strategic Recommendations
20. About Us & Disclaimer
Table of Contents

7. PRODUCT OVERVIEW

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Scope of Report
Product of Interest (POI): Tire
Review Period
2016 – 2019
Base Year
2020
Estimated Year
2021
Forecast Period
2022 – 2026
Year Range
Tire is a ring like component that encircles the vehicle’s rim and meets the ground. Tires are filled with
compressed air to provide a gripping surface for traction on the surface over which the vehicle travels. Most
vehicles are equipped with pneumatic tires where air is held under pressure inside the tire. Since tire
creation, natural rubber is extensively used in fabrication of tires, nevertheless modern tires make use of
materials like synthetic rubber, fabric, steel wires, carbon black, etc. adding advanced characteristics to a tire.
BRAZIL TIRE MARKET
Market Segmentation
VEHICLE TYPE
• Passenger Car
• Light Commercial
Vehicle (LCV)
• Medium and Heavy
Commercial Vehicle
(M&HCV)
• Off the Road (OTR)
• Two-Wheeler
• South-East
• South
• North-East
• Mid-West
• North
TIRE TYPE
DEMAND CATEGORY
• OEM
• Replacement
REGION
• Radial
• Bias
SALES CHANNEL
• Offline
• Online

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By Vehicle Type:
❑ Passenger Car Tires: Tires that are designed for vehicles like hatchbacks, sedans,
coupes, and crossovers fall under passenger car tires. Tread is the outer part of a tire that
makes direct contact with the ground. The tread band embodies a grooved section on top
of a base, and majority of passenger car tire grooves starts out 9/32 to 13/32 inch deep.
Passenger car tires are equipped with two steel belts that are used to provide strength and
stability to the tread area.
❑ Commercial Vehicle Tires: Commercial vehicle tires include tires for Light Commercial
Vehicles (LCVs) & Heavy and Medium Duty Commercial Vehicles. Vehicles like work vans,
larger pickup trucks, buses and coaches, sizeable trucks that are designed to regularly
carry heavy loads or pull heavy trailers fall under commercial vehicles. Mostly, medium
truck and bus tires have four steel belts. Doubling of the steel belts makes the vehicle tire
more robust and durable. Mostly, commercial vehicle tire grooves are 20/32 inch deep,
double of passenger car tires.
❑ Off-the-Road Tires: These tires are designed to travel on unpaved surfaces, muddy
regions, loose dirt, sand or gravel, rock, snow etc., where factors like off-road grip,
puncture resistance, and vehicle load ratings comes into play. These tires have custom
designed tread patterns, and the grooves between the tread blocks are wide. OTR tire are
styled with reinforced sidewalls to provide higher resistance to punctures. These tires have
reduced patch area in order to have less contact with the road surface during wheel
rotation, however the reduced grip dips the fuel efficiency of the vehicle. OTR tires include
tires of all terrain vehicles (ATVs), mining equipment, construction machinery, etc. These
tires have shorter tread life as compared to passenger car tires.
❑ Two-Wheeler Tires: Tires used in motorised two-wheelers like motorcycles, mopeds and
scooters are classified under Two-Wheeler Tires. These tires are light in weight compared
to other types of tires like passenger car tires and are equipped with an aim of steering,
braking, handling, absorbing road undulations and carrying the load of the rider and
passenger. Broadly there are two types of two-wheeler tires, tubeless and tube-type tires,
where tubeless tires are fitted with alloy wheels and tube-type tires are predominantly
used on spoked steel rimmed wheels.
Scope of Report
Product of Interest (POI): Tire

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By Demand Category:
❑ OEM: Original Equipment Manufacturer (OEM) tires, also called stock tires are those type of tires that
are specified by the vehicle manufacturer and come fitted from the factory with the purchased vehicle.
These types of tires are selected by the automotive manufacturer to meet the ideal performance
requirements for their brand-new vehicle. Predominantly OEM tires are not custom fitted to meet the
user's requirements but are designed with a focus to provide fuel efficiency, comfort, and better road
handling capabilities.
❑ Replacement: Replacement tires commonly known as aftermarket tires are those types of tires that
consumers purchase for replacing the company fitted OEM tires. Replacement tires overcome the
limitations of OEM tires, by giving the consumer an option of customizing the vehicle to benefit his or
her needs for superior driving experience over comfort.
By Tire Construction Type:
❑ Radial: The radial wheel is a specific design of a vehicular tire. In this design, the roots of the ropes
are rotated 90 degrees to the point of travel, or radially. Radial wheels have flexible sidewalls, low fuel
consumption, long tread life, stable road connectivity, reduced maintenance of equipment, etc.
❑ Bias: A bias tire consists of multiple rubber plies over-lapping each other. The crown and sidewalls are
interdependent. The overlapped plies form a thick layer that is less flexible and more sensitive to
overheating.
By Sales Channel:
❑ Online: Owing to rising internet penetration, tires are being sold through e-commerce portals like
TireShop.com, Pneufree.com or company websites, etc. Tire sales through online channel is backed by
various benefits such as brand and price comparison, fast delivery and high discount offers.
❑ Offline: Tire sales through tire distributor sales outlet, company stores, automotive retail shops, etc.
are being classified under the offline mode of sales channel.
Scope of Report
Product of Interest (POI): Tire

11. RESEARCH METHODOLOGY

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A
C
B
Primary
Research
Company
Analysis
Desk
Research
❑ Identifying Key Opinion
Leaders
❑ Questionnaire Design
❑ In-depth Interviews
❑ Market Participants
❑ Key Strengths
❑ Recent
Developments
❑ Market Changing
Aspects/Dynamics
❑ Government
Policies
❑ Final Conclusion
❑ LinkedIn
❑ TechSci Internal
Database
❑ Factiva
❑ Hoovers
Paid Sources
❑ Company Website
❑ Company Annual
Reports
❑ White Paper Study
❑ Financial Reports
❑ Investor
Presentations
❑ Regulatory Body
❑ Associations, etc.
Secondary
Research
Primary
Research
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
•In-depth secondary research was conducted to
determine top players in the Brazil Tire market,
overall market size and segmental market size.
Market Profiling
•In order to conduct industry experts’ interviews,
TechSci formulated a detailed questionnaire.
Formulating Questionnaire
•List of industry players and industry specialists
was developed.
Developing List of Respondents
•TechSci conducted interviews with industry
experts and industry players for data collection
and verification.
Data Collection
•Data obtained as a result of primary and
secondary research was validated through
rigorous triangulation.
Data Validation
•The data was scrutinized using MS-Excel and
statistical tools, such as Time Series Analysis,
etc. to obtain qualitative and quantitative
insights about the Brazil Tire market.
Data Analysis
Research Methodology

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Baseline Methodology:
For the study, TechSci Research gathered information through primary research surveys with leading tire OEMs operating across the
country. We also put through an exhaustive search of credible paid databases, such as Business Week, Factiva, Hoovers, etc.,
including our internal database. Our team of analysts has then prudently evaluated all the collected information and presented the
same in chronological order to depict a meaningful and clear picture of the Brazil Tire market. While compiling the data, we have also
cross checked all the collected information from multiple sources and data warehouses, so as to present the most accurate and
precise information of the concerned industry.
All the data representation done here is in calendar year period, starting from 1st January 2020 to 31st December 2020 until
mentioned otherwise.
Primary Research – Partial List of Companies Interviewed Few Sources of Secondary Research
S. No. Company/Dealers & Distributor Names
1. Pirelli Pneus SA
2. Michelin Pneus
3. Bridgestone Americas Tire Operations, LLC
4. The Goodyear Tire & Rubber Company
5. Continental AG
6. Rinaldi Tires
7. Maggion Industrias de Pneus e Maquinas Ltda.
8. Maxxis International
9. Kenda Rubber Industrial Company, LTD.
10. TECHNIC TIRES
S. No. Secondary Sources
1. OICA
2. World Bank
3. Abraciclo
4. Industry Magazines
5. Credible Paid Database
Research Methodology

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Tire Production
TechSci Research has mapped production capacities of almost all tire manufacturing facilities in Brazil, with the help of a series
of primary research surveys of all the major tire manufacturing companies in the country, followed by validation through
secondary sources such as company annual reports and industry associations. TechSci Research has been successful in
identifying the production capacities of each tire plant as well as their respective plant locations, establishment dates and type
of tires manufactured.
Vehicle Production, Sales & Fleet Size
Basic data points needed for analysis of Brazil Tire market are the historical, current and forecast figures for vehicle production,
sales and fleet size. Data for vehicle sales and fleet size has been extracted through various secondary sources and credible
data portals. TechSci Research has also maintained a database for vehicle sales and fleet size for two-wheelers, which is
regularly updated through various primary research surveys and secondary sources such as tire associations & government
publications.
Tire Demand
OEM Tire Sales
OEM tire demand has been calculated by multiplying the average number of tires per vehicle to the total number of vehicles
produced. For example, for two-wheeler segment, the average number of tires is considered to be two and for passenger cars,
the average number of tires is five.
Research Methodology

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Replacement Tire Sales
Replacement tire demand of a particular country is directly dependent on the country’s vehicle fleet size and historical vehicle sales.
Replacement tire demand is calculated by multiplying vehicle fleet with replacement tire ratio, which is obtained by conducting a
series of surveys with car owners to understand the frequency of tire replacement, as it varies for different countries depending upon
the country’s road conditions, climate, economic and regulatory policies, etc. The replacement ratio is expressed as a percentage. For
example, in case of two-wheeler, replacement ratio is considered to be 100% if two tires are replaced per vehicle per year.
For instance, for passenger car replacement tire demand calculation:
The calculated replacement tire demand data is further analyzed by TechSci Research through Delphi technique, i.e., multiple rounds
of telephonic interviews with tire companies/dealers in Brazil. The information collected is then cross-verified through industry
experts and secondary sources, such as annual reports and paid databases to generate meaningful results.
Two-wheeler Fleet
Size (Volume)
X
Replacement Ratio
(%)
X No. of Tires =
Replacement
Tire Demand
100,000 X 19% X 2 = 38,000 Tires
Total Tire Market Forecast
Forecast
For forecasting the numbers, we have used time series analysis along with regression analysis, followed by judgmental analysis.
OEM Tire Sales + Replacement Tire Sales = Total Tire Market
Research Methodology

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Industry Brief
According to TechSci Research report, “Brazil Tire Market By Demand Category (OEM, Replacement), By Vehicle Type (Passenger car, LCV, M&HCV, Two-
Wheeler, OTR), By Construction Type (Radial and Bias), By Sales Channel (Offline and Online), By Region (South East, South, North East, Mid-West and
North) Competition, Forecast & Opportunities, 2026”, Brazil tire market is anticipated to reach USD8.63 billion at a CAGR of 6.29% by 2026 because of
increasing fleet size of vehicles which is boosting the after-market demand for tires in Brazil. The increase in per capita income has resulted in an increase in
purchasing power as well as a rise in the population's standard of living. This is resulting in growth of vehicle sales as well as expansion of fleet size, leading to
growth in the replacement demand for tires in Brazil. Also, high replacement rate is being witnessed due to poor infrastructure in rural areas across the country.
When vehicles are driven on poor roads, tires’ tread wears down quickly, resulting in increased aftermarket tire demand in the region. An increasing number of
new models of cars are being launched due to high interest and preference among the Brazilian citizens. Consequently, various passenger car manufacturers
are emphasizing the introduction of new models with enhanced safety features. The demand for passenger cars is going to remain high in the near future, which
is expected to further boost the demand for tires in Brazil through 2026. However, during the COVID-19 outbreak, which led an economic crisis in 2020, the
country's automotive sales plummeted considerably. However, after the long and hugely negative effect of COVID-19 lockdown, the tire market has again
gained some pace in Brazil. Following a significant reduction in production and sales in recent months, vehicle production has resumed, with sales also rising
up, resulting in increased demand for tires in the OEM category. Increased tire sales via e-commerce websites are also helping the tire market to develop after
the COVID-19 outbreak.
Brazil tire market can be segmented based on demand category, by vehicle type, by construction type, by sales channel, and by region. On the basis of demand
category, replacement tires dominate the overall Brazil tire market with more than 4/5th of the total market share. Owing to the increasing fleet size of the
vehicle, it is expected that the trend will be the same in near future as well. On the basis of vehicle type, passenger car tires are leading the Brazil tire market
with more than half of the total market followed by LCV, M&HCV, Two-Wheeler and OTR. In the forecast period, it is expected that passenger car tires will be
consumed more than any other, but two-wheeler tires will increase at a higher CAGR in comparison to other vehicle types. On the basis of construction type,
radial tires are dominating in Brazil tire market over bias tire with almost 3/4th of the total share. This is mainly due to high consumption in passenger cars and
because of increasing fleet of passenger cars it is expected that it will dominate the market in future also.
Pirelli Pneus SA, Michelin Pneus, Bridgestone Americas Tire Operations, LLC, The Goodyear Tire & Rubber Company are among some of the leading players
operating in the Brazil tire market. Apart from these companies, Continental AG, Rinaldi Tires, Maggion Industrias de Pneus e Maquinas Ltda., Maxxis
International, Kenda Rubber Industrial Company, LTD., and Technic Tires. are the key players developing advanced technologies and launching new products
to stay competitive in the market. Other competitive strategies include mergers and acquisitions, new product developments and also increase their marketing
activities and enrich the product portfolio across the country to increase their customer outreach.
“In 2020, passenger car tires accounted for the largest share, i.e., 61.45% in Brazil tire market and it is expected to dominate in the forecast period as well. In
the forecast period also, it is expected that passenger car tires will dominate because of increasing sales and growing fleet size of passenger cars in Brazil.”,
said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

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Sample Data - Snapshot
Brazil Tire Market Size, By Value (USD Billion), By Volume (Million Units), 2016-2026F
-
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
90.00
100.00
2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
10.00
Value (USD Billion) Volume (Million Units)
CAGR 2016-2020
By Value: xx%
By Volume: xx%
CAGR 2021E-2026F
By Value: xx%
By Volume: xx%
Brazil Passenger Car Tire Market Share, By Vehicle Type, By Volume, 2016–2026F
2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F
Hatchback 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Sedan 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
SUV/MPV 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%
Brazil OTR Tire Market Share, By Tire Construction Type, By Volume, 2016–2026F
2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F
Bias 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00%
Radial 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00%

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Report Name: Brazil Tire Market
Forecast and Opportunities
2016–2026
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number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The
proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’
model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich
evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,
accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers
reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or
omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this
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