Market entry strategy for new product - Lucid dreaming

1. HAVE
YOU
EVER
WONDERED?

2. FROM THIS

3. EVOLUTION

4. TO THIS…

5. BUT
SOMETHING
REMAIN
UNCHANGED

6. SLEEP

7. WE
SPEND
1/3
OF
OUR
LIVES
SLEEPING
*According to research done by National Sleep Foundation

8. WHAT HAVE YOU SPENT FOR YOUR
SLEEP?

9. REVOLUTION

11. WHAT DO YOU
HATE
ABOUT SLEEPING?

12. Beep! Beep! Beep! Beep!
Beep! Beep! Beep! Beep!
Beep! Beep! Beep! Beep!
Beep! Beep! Beep! Beep!
WAKING UP!

13. WHY?

15. ELEVATE BAND

17. WHAT ARE YOUR DREAMS?

22. WHAT HAPPENED TO THOSE
UNFULFILLED DREAMS?

23. I NEED TO GET GOOD GRADES!!

24. ALL YOU NEED IS LOVE

25. TOO BUSY CLIMBING THE
CORPORATE LADDER

26. WHAT WOULD YOU DO IF YOU ARE
NOT AFRAID?

27. ARE
YOU
SATISFIED?

28. Your heart is BEATING
but
are you really LIVING?

29. ELEVATE MASK

31. SMARTPHONE IS THE WAY AHEAD

37. Portable
Lightweight
Durable
Trendy
Stylish

38. Elevate band
$ 129
Elevate mask
$ 89
Elevate
$ 179

39. SNAPSHOT
• What is our products?
• Marketing Objective
• Marketing strategy
• Integrated marketing communication
• Implementation strategy
• Financial analysis

40. MARKETING OBJECTIVES
1. Breakeven in 2nd year
2. Annual sale growth of 10%
3. Sell 1,000,000 units in 5 years

42. WHY WE CHOOSE
USA?

43. HOFSTEDE’S DIMENSIONS OF
CULTURE OF UNITED STATES

44. DO YOU KNOW?
US IS ONE OF THE MOST STRESSED
OUT WESTERN COUNTRY
1 IN 10 US CITIZENS SUFFER FROM
DEPRESSION.
Source:http://www.bloomberg.com/visual-data/best-and-worst/most-stressed-out-countries

45. WHO
ARE
OUR
TARGET MARKET?

46. YOUNG
COSMOPOLITAN
IN
USA

47. A PERFECT FIT
Familiar with the prevailing fashion, style and technology at a
particular time
Higher Disposable Income.
Most likely to be Innovators and Early Adopters of Electronic
Gadgets

48. Influential
Urban
Welleducated
Creative
Globalized
Trendsetter
Curious
Knowledge
seeker

49. YoCos
25 million
(8% of the total US population)
• 35% have a post graduate
degree
(vs. 8% of the total general population)
• 61% Professional / Managerial
(vs. 23% of the general population)
• Median
HHI $98,000
(vs. $52,000 for the general population)

50. LEADER IN DIGITAL LIFESTYLE
Owners of:
•
Laptop
•
Digital camera
•
Mp3 player
•
PDA
They do everything online
o Strong social presence
o Blogging
o Making phone call
o streaming video

51. HEAVY MEDIA CONSUMPTION

52. CULTURAL ENTHUSIAST
65% of all YoCos participated in
cultural activities last year
(vs. 35% of the general
population)
16 million

53. 46% attended live music
11.5 million
36% visited museums
9 million
33% attended theatre
8.25 million
9% attended live dance performances
2.25 million

54. OUR GOAL
USA population
319 million
Target market (8%)
25 million
4% market share
1 million

55. PRICING STRATEGY

56. Pre-order
(80% of actual price)
Year 1-5
Elevate combo
$143.2
$179
Elevate mask
$71.2
$89
Elevate band
$103.2
$129
EARLY BIRD SPECIAL
20% OFF

57. DISTRIBUTION
CHANNELS

58. Morpheus
Lab Inc.

59. LOGISTIC AND SUPPLY CHAIN

60. WHY UPS?
Our 4 PL Logistics Partner
Handle inbound logistics from China
Duties & Custom Clearance
Store goods across warehouses
Inventory Control
Package and Transport Management
Reverse Logistics

62. WHY?
Largest Electronic Retailers in USA.
34% Market Share in Consumer Electronics
1,000 stores spread across USA
Strong Inbound and Reverse Logistics.

64. WHY?
#1 E-Tailer in the World
Serves 137 Million Customers a week
Secure payment processing with the latest
Amazon fraud protection

65. E-bay loyal
users:
$39
Amazon loyal users:
$189

66. MARKETING
CHANNELS

67. Brand
ambassador
PR
Advertising
Internet
marketing
CSR
Integrated
marketing
communications
Celebrity
endorsement
Events

69. PRESS CONFERENCE AT CES

70. ADVERTISING

71. PRINTS ADVERTISEMENT IN MAGAZINES

73. ADVERTISE THE PRODUCT ON
X-BOX LIVE & PLAYSTATION NETWORK

74. ROBOCOP
ASPIRE TO BE LIKE ME?
USE ELEVATE

75. ONLINE MARKETING

76. WEBSITE
www.Ishanagg.wix.com/morph

77. 7. BLOGGER REVIEWS

78. SOCIAL MEDIA FRENZY

80. ULTRA MUSIC FESTIVAL

82. ELEVATE
Song: elevate
Artist: David Guetta
ME HIGHER

84. WORKING WITH VARIOUS HEALTH
ORGANIZATIONS AND HOSPITALS
Helping patients who suffered from:
• Depression
• Nightmare
• Abuse
BOOST IMAGE & CREDIBILITY

85. YOU ARE OUR BRAND AMBASSADOR

86. IMPLEMENTATION STRATEGIES
Pre-launched
Product launched
Post-launched

93. FINANCIAL ANALYSIS

94. 5 - YEARS SALE FORECAST
Year
% of adopters
Sale forecast
1
16.4%
163,797
2
18.0%
180,177
3
19.8%
198,195
4
21.8%
218,014
5
24%
239,816
100.0%
1,000,000

95. $27,778,016.00
179,518 units
BREAKEVEN
POINT

96. 2 YRS
PAYBAC
K
PERIOD

97. 172.01%
ROI

98. Marketing budget for 1st year
Advertising
360,000
Internet marketing

Google Ads
30,000

Facebook Ads
20,000
Print Media

Newspapers Ads
40,500

Magazines Ads
150,000
Direct Marketing Events
(CES, Other Press Conferences and Trade Shows)
Celebrity Endorsement
300,000
500,000
CSR
100,000
Promotion and Loyalty Program
100,000
Total
1,600,000