The document describes a new task management tool called ORGANizer. It was created by the Stanford Technology Entrepreneur course team to help people feel satisfied achieving goals and maintain work-life balance. ORGANizer allows customizing and linking tasks to greater goals to increase motivation. Feedback found existing tools did not fully meet user needs and ORGANizer would address this by allowing customization, tracking progress on goals through subtasks, and integrating with other software through open APIs.

2. A Brand New Way to Manage Your Life
Welcome to TeamDownUnder, Stanford
Technology Entrepreneur course with Professor
Chuck Easley
We are passionate about helping people manage
activities, feel satisfaction towards achieving
greater goals, and helping with work and life
balance
Welcome to ORGANizer!

3. ORGANizer was born…
From our experience that people have never been busier, and yet sometimes
even if we do achieve all our “To-Do‟s” from the day – it‟s not enough.
ORGANizer manages your to do lists
Allows for customization and management of individual tasks towards a
greater goal, increasing motivation and the sense of achievement
ORGANizer helps guide and balance activities in the form of the body –for
example activities for your head (work), your heart (relationships), your
muscles (fitness), your belly (diet)
It‟s flexible to work with other software, to synchronize your day with tools
such as Outlook etc.

9. Gaining Customer Insights
Approx 20 people provided valuable input
Given the broad relevance of ORGANizer to consumers, we
surveyed family, friends and colleagues
These were conducted both face to face and using the
SurveyMonkey tool to allow us to input the results across our
geographically distributed team
We also used tools such as Quixey and the App and Market
stores to check customer feedback, complaints and reviews
on the most popular tools as a general sense of awareness
and themes.

10. What light the feedback shone..
There are many tools on the market, the majority of
customers were not completely satisfied with any tool
they‟d tried
I have changed tools several times. Instead of helping me, the tools often
become an „obligation‟ and my lists grow old
None of the tools I‟ve tried exactly fit what I‟m trying to track. Be great if I could
customize the layout myself.
I thought I‟d feel good about completing my lists, but there‟s always the next
task to be added and not much lasting sense of satisfaction
I tend to put the tasks in I think are important or “making
the most noise” to get done. My own goals to run 20km a
week, surprise my girl friend, or teach myself guitar –
don‟t move from the bottom of the list. Actually I‟ve
deleted them now.

11. What light the feedback
shone..(cont‟d)
“Would be great if I could somehow synchronize my
ORGANizer so tasks appear in Outlook for work, or to
share with my husband‟s calendar”
“Could you make it so I can customize how it looks when I
get into the tool?”
“I‟d feel better if I could see my progress toward a
greater goal. Like, - picking up text books or an
application form doesn‟t feel like much, but if I could see
I‟m making a little progress toward my goal of learning
Spanish – I‟d probably get it done faster.”

12. Significant adjustments from
Feedback
A dashboard to overview progress
Options to customize layout
Hierarchy of tasks to reflect subtasks
toward a greater goal
Roadmap for open APIs to allow other tools
on the market, and ORGANIzer, to interact

14. Approach
Our team is a good mix of business/industry and technical
We had 5 main ideas to start before agreeing on ORGANizer. These were diverse eg ranging from a
Renters tool, secure vault, foreign exchange, and tablets and content for airline passengers.
In order of frequency we used Venture-Lab (daily), Google drive (all shared docs), Google Hangout
(weekly) and face to face (once)
Good shared workload, generally agreeing together on deliverables and approach, allocating tasks
and cross collaborating
Conscious of focusing on deliverables and deadlines and working back, given a large team (6-7)
people and short timeframes. Pragmatic with what would help us learn the lessons/gain experience,
and what we had time for. Eg ORGANizer had relevance to a large customer base making feedback
easier, and did not have a hardware component. We also understood we did not have the intention to
implement all customer feedback, only that which shaped a better overall product experience.
Our team journal provides more insight