2. GENDER: Mixed
AGE: 12 - 19
ETHNICITY: Any race
INTERESTS: - Social Networking
- That like communicating with people very often
- Loads of friends
- Easily distracted by social networking sites
- That spend over 7 hours a week on facebook, skype etc
TARGET AUDIENCE
3. 12-16
• This age group looks at
what entertain them
• What impact their have
gain from all the site.
• Why do they get easily
distracted on social
networking.
• 17 +
• This age group will look
at what entertains them
• What impact they gain in
their daily live, in terms
e.g. online banking,
communication
( interacting more in the
multicultural society.
