1. TheBullyPulpitSeriesPresents

2. Summary
CollegestudentsoftheMIllennialGeneration,peoplebetweentheagesof
18-28,havebeentradionallyapatheticwhenitcomestoelectoral
participation
Withthe2016PresidentialElectionjustaroundthecorner,thisisahuge
concernbecausetheseunheardvoicescouldmakeahugedifferenceby
participatingintheelectoralprocess
DuetolackofMillennialDuetolackofMillennialVoterParticipation,wehavecreatedtheBullyPulpit
SeriesFestival:Pop-upPoliticsasanincentivetosignupandvote
“Millennialturnoutforthe2014midtermelectionwas
preliminarilyestimatedat21.3percent,whichwasonparwith
numbersfrompreviousyears.Althoughpollsindicatedthey
supportedaRepublican-runCongress,theroughly9.9million
18-to29-year-oldswhovotedinTuesday'selectionpreferred
Democraticcandidates.
Millennialscomprised13peMillennialscomprised13percentoftheelectorate,whichwasslightly
higherthanin2010.“
-IBTTimes

3. GoalsandObjective

4. Team Tactics
“Pop-UpPolitics”
PlanA-ConcertinCistern
PlanB-EventinCougarmallwithmusicprovidedbyCisternYardDJ
RafflewithincentivesoffreeBPseriesmerchandise,Starbucks/Chipotle
giftcards,privatemeetandgreetswithcandidatesatfutureBPSeries
events
ChalkboardinCougarMallthatwillinvitestudentstocontribute-
Boardwillread;“AtCofC,WeVote.WhydoyouVote?#CofCVotes”and
askstudentstowritetheirownstoryorreason(Willbeincougarmallnext
totablebelowoursheetfrom Jan.7thuntiltentativedatesofevent)
ActiveupdatedtallyofregisteredvotersbyBPSeries,withGoalfor
reaching800registeredvotersbydeadline,locatedinCougarMall
CarnivalstylegamestobefeaturedineitherPlanAorPlanB:
“PintheHairpieceontheTrump”
“WheelofPoliticalFortune”
“OperatewithDr.Carson”-gamesofOperationandraceagainstthe
clock
“FeeltheBernBadminton”inCisternYardor“FeeltheBernBasketball”if
PlanBincougarmall
Triviaquestionsaboutcandidates
“RhymeswithRubiointheStudio”-guessthesongafterlisteningfor10sec.
(allarerubio’sfavoritetypeofmusic)
“GuesstheClinton:HillorBill”-phrasesandguesswhichClintonsaid
phrase
“Milkbottleswithallthecandidatesfacesonthem andeitherredorblue
rubberbands,mustmatchtherubberbandwiththecandidate’spolitical
party(redforarepublican,blueforademocrat)
“BreaktheGlassCeilingwithCarlyandHillary”Pinata

5. MarketingandPromotionsPlans

6. MarketingandPromotionsPlans

7. MarketingandPromotionsPlans

8. Timeline

9. Timeline

11. Timeline