HR in Polycrisis

© 2017 - 2023 TAS Consulting Partner I All Rights Reserved
Survive and Thrive in
the Polycrisis?
enable the organization to
H O W C A N
2023 Thailand HR Day
Personnel Management Association of Thailand (PMAT)
Founder, TAS Consulting Partner

This report is a comprehensive compilation, drawing from
the latest research and pertinent insights gathered from
leading institutes and thought leaders both within
Thailand and on a global scale. To ensure the utmost
accuracy and relevance for our readers, TAS Consulting
Partner Team has meticulously validated the data and
interpreted trends within the unique context of Thailand.
An integral component of our analysis involves leveraging
the wealth of information housed in the TAS Consulting
Partner database. This database comprises data from
70 organizations spanning across 17 diverse industrial
sectors, with whom TAS Consulting Partner have
collaboratively worked since 2017. Additionally, insights
have been gleaned from organizations exposed through
various occasions.
We extend our heartfelt gratitude to these organizations,
without whom this report would not have been possible.

What impact will it cause ?
How can the organization
survive and thrive?
How can HR contribute ?
What’s polycrisis?

It is not the strongest of the species that survives, nor the most intelligent.
It is the one that is most
adaptable to change
Charles Darwin, 1859

The force of change that originates
uncertainty in a complex world
Earth’s
Ecological Capacity
Pandemic
Ripple Effect of
Social Connection
Demographic Shift and
Societal Transition
Technological Advancement
and Accessibility
Exponential Growth and
Democratization of Data

The first
Twitter-
fuelled bank run’:
how social media
compounded SVB’s
collapse
The speed at which Silicon Valley Bank
collapsed has left experts questioning
whether social media has opened up entirely
new risks in the world of finance Illustration: Lindsey Bailey/Axios

Illustration: New York Times
Apple shares fall as China local government
and state-owned firms latest to face
restrictions on devices at work
September 2023

WHALES SHIP
STRIKES
February 2023
At least 14 humpbacks and minke whales have been found dead thus far
in 2023 in waters off New York and New Jersey — up from 9 in the entirety
of last year.
Collisions can be prevented with the commitment of the shipping industry,
partners, and consumers at the end of the supply chain. Friend of the Sea
has created the Whale-Safe certification program to engage all parties in
saving whales.

March 2023
The total number of “units” recalled
under the authority of the FDA increased
by 700 percent in 2022 compared to
2021, according to a recently released report.

Continual chili supply disruptions are
hampering production within one of the
nation’s leading sriracha sauce manufacturers
for a second year in a row.
The prolonged shortage of a certain red sauce
is making the black market go wild.
Prices of Sriracha sauce are as high as $70
on eBay as people look to snap up the spicy
sauce — and they’re even steeper on
Amazon, up to $124. Huy Fong Foods, which
makes the rooster-adorned bottled sauce, has
been dealing with a years-long shortage of the
chilli, which is hurting production and causing
some shortages
Sriracha sauce is selling for
as much as $120 amid
prolonged shortage
June 2023

Illustration: Southern China Morning Post
Irish’s Nestle baby milk factory to
close as China birth rate drops
October 2023

“At some point, I realized I could not in good faith
recommend anyone join Google, knowing what I
knew. I realized if I can’t recommend people join
here, then why am I still here?” a resigning
Google employee said.
Google employees resign
in a protest against
Pentagon Contract
September, 19, 2022
Illustration : Be Expensive

It is unde nia ble t ha t c ha nge is a n
int e gra l pa rt of our lif e .
Unclear about the present,
pending change, it’s
known unknown
Casual relationship are
completely unclear, it’s
unknown unknown
Rapid and unexpected
challenges,
unknown duration
Situation has many
interconnected parts and
variables
However, we didn’t expect the change in the digital
world to be this complex.
The link between cause
and effect is not
always given in the
complex systems
Difficulties in fully
grasping the
implications of various
changes and trends
Fear that something
significant can break
away at any time
Critical point of failure
can lead to a sudden
collapse with devastating
consequences.

years
1965
33
22
2030
forecasted
15 - 20
years
At current churn rates, 50%
of S&P 500 companies could
be replaced from 2018-2027
2023
Source : Signal,2022
C ompanies have short er lif e span t han t hey did
in t he previous decade.

Global f aces a syst emic challenge t hat requires
collaborat ion f rom all.
Source : Chief Risk Officer Outlook, World Economic Forum, 2023
In January 2023, World Economic Forum’s Center for
the New Economy and Society brought together leading insight
from1,200 experts across acidemias, business, government and
put them into Global Risk Report 2023
Societal
Economic
Technological
Geopolitical
Environmental

Risk come in different forms and from different directions
Inflation is falling, but in many countries, it’s still
“stubbornly high” The rise in interest rates has
lowered demand but pushed up borrowing costs
volatility in geopolitical and geoeconomic fluctuation
and the El Niño weather phenomenon could all disrupt
supply chain management
cross-border conflict, intrastate violence is at high
level and predicted to be more intensified for years
The changes range from trade restrictions to regulatory
developments relating to climate change and AI
technologies and political power transition
These risk are growing in importance for organizations and
the challenges is very high due to the lack of understanding
about the pace of change and its’ implications.

Political power
transition
Ideological conflict
Cost of living
Inflation
Household debt
Ukraine-Russia
Israel-Hamas
China - US
Green transition
Trade protection
Supply chain
disruption

Trying t o single out t he root cause is unlikely as t hey
are int erconnect ed, complex, evolving, and paradoxical
Interstate conflict
Geoeconomic confrontation
Ineffectiveness of multilateral institutions
Environmental
damage incidents
Failure to mitigate
climate change
Natural
resources crisis
Cost of living crisis
Asset bubble burst
Prolonged economic downturn
Use of weapons of mass destruction
Adverse outcomes of
frontier technologies
Digital inequity
Digital power
concentration
Breakdown of critical
information
infrastructure
Erosion of social cohesion
Severe mental health deterioration
Infectious diseases
Collapse of public
infrastructure and services
State collapse
Collapse of a systemically
important supply chain
Failure of stabilize price
trajectory
Debt crisis
Natural disasters &
extreme weather
Large scale
involuntary
migration
Failure of climate
change adaption
Employment crisis
Proliferation of illicit
economic activities
Misinformation
disinformation
Terrorist
Cyber crime & cyber security
Chronic health conditions
Societal Economic Technological Geopolitical Environmental

H ow c ould t his ha ppe n in our re a l - lif e sit uat ion?
Higher wages
Customer need
more incomes
Demand
pull
Supply
chain
disruption
Government
Spending
Government
poor policies
Cost
Push
Inflation
Companies
raise prices
Employee demand
higher pay
Find more source of
income
Health
issues
Corporate risk
exposure
Productivity
drop
Fraud

Now, let’s take a close look at
what challenges
Thailand is facing
and coming
around the corner

Ability to predict is as important as ability to respond.
a highly likely yet
ignored threat
a high-impact event
that is difficult to
predict under normal
circumstances
obvious problem or difficult
situation that people do not
want to talk about

Demographic
and societal shift
Signal #1
Redefined Trust &
ideological conflict

noun
/ˈjuːθkweɪk/
a significant cultural, political or social change that occurs because of the action
or influence of young people
Example : Recent Thailand’s election result is being hailed as a youthquake.

Gen Zers are here
They are
Their attention span is
Up from 7% in 2003
Down from 12 sec. in 2000 and
4 sec. less than millennial
*4-17 years old
Attention-deficit/hyperactivity disorder - ADHD

Illustration : Daniel Gracia Art.com
Greta Thunberg, a young activist from Sweden who grabbed the media’s
attention by giving a "shaming" speech at the UN Climate Action Summit.
Old powers are being
challenged than ever

Pow er is redist ribut ed and rebalanced
Information
Thing was Thing is
Information
Employees gradually gain pow er
54%
44% 45%
23%
36%
31%
Employer
Employee
Pre-pandemic 2022 2023
Who is holding more power?
Source : Ernst & Young, 2023
Power is defined as “influence or
control over way of working
rewards, career retention, etc.
N= 17050 employee, 1575 employer ,
25 sectors 20 demographics Conducted during June – August 2023

Each generation has been through different experiences
Gen Z
Gen Y
Gen X
Traditionalist l Silent
Gen Alpha
Baby Boomers
I care
Respect for authority
Compliance
Custom
Discipline
Hard work
Loyalty
Written &
Formal
No news is
good news
Take pride in a
job well done
Old-fashioned
Practical
Rule followers
Acceptance
Workaholism
Stimulation
Questions authority
Self-centered
Crusading causes
One-on- one,
Telephone
Not keen on
feedback
Ambitious
Optimistic
Wealthy
Self-reliance
Informality
Skepticism
Task-oriented
Autonomous
Performance-based
Direct, Email,
Text messaging
Direct Self-centered
Risk takers
Cynical
Realism
Self-direction
Goal-focused
Multitasking
"What's next?"
Work-life balance
Text messaging
Social media
Require lots
Instantaneous
Job hoppers
Tech-
dependent
Work to live
Uniqueness, creativity
Equitability,
belonging
Shareability
Flexibility
Self-reliant
Personal freedom
Digital natives
Hand-held devices
Require lots
Instantaneous
Constantly
connected
Apathetic
Multitaskers
My style I communicate via Feedback? often stereotyped as
Purpose
wellbeing
Privacy
Save the world
Superhero
Research,
Analysis
Prototype
Outcome
Platforms, mobile
Metaverse
Selectively
listen to the
person they trust
Superficial
Impatient
Digital native

33
Gen Xers are
still around,
and
……
many of them
are ruling
the workplace
Therefore, they are comfortable with different arrangement
Baby Boomers
Gen Y
Gen Z,
Gen X

Elon Musk went
on a firing frenzy
at Twitter.
He perceived people
as Type X who
dislike work, have
little ambition, and
are unwilling to take
responsibility.
Musk fired half of Twitter’s workers, then
threatened to fire any remaining dissenters and
demanded that the rest pledge to accept “long
hours at high intensity” – leading to the
resignations last week of an estimated 1,200
additional Twitter employees
.
A week later he tried to hire back some of
the people he fired
Without this knowledge and talent,
Twitter is a shell – an office building, some
patents and a brand – without the capacity to
improve or even sustain its service.
Now he’s
paying for it

Twitter Employee
@twiteralumni
You are caged
8:49PM – 14 Nov 22. Twitter for iPhone
Elon Musk
@elonmusk
The bird is freed
8:49PM – 27 Oct 22. Twitter for
iPhone
But People are actually the real
So, they simply flight
X Is Now Worth $19 Billion,
Down 57% From $44 Billion
When Elon Musk
Bought Twitter
October 2023
Illustration : Amorim, Cartoon Movement
[Twitter] Brand value -4 – 20 billion USD
Lay off more than 80% (6000 HC)
Monthly user down 15%
Revenue slump 59%
When people are perceived as
You may expect them to fight

Trust among Thai mass class is widely divided
Source : 2023 Edelman Trust Barometer
Trust index is level of trust in information provided by Government, Business, Media and NGOs,
Business
71%
Government
56%
+1 -4
NGO
68%
+1
Media
67%
+1
vs. 2022
China
Thailand
Saudi Arabia
Indonesia
UAE
India
Singapore
Malaysia
Mexico
US
Netherland
France
Germany
Ireland
Brazil
Australia
Canada
Sweden
UK
Spain
Japan
South Korea
90
85
84
82
82
76
73
66
64
63
62
60
60
60
56
54
53
52
52
49
48
44
China
India
Indonesia
Saudi Arabia
UAE
Mexico
Malaysia
Singapore
Brazil
Thailand
Canada
France
Netherland
Australia
Germany
Ireland
Sweden
Spain
US
UK
Japan
South Korea
71
70
68
64
63
56
55
55
48
48
47
46
46
43
42
42
41
40
40
35
29
29
High
Income
37
The largest gap
among surveyed
countries
Trust in
Low
Income
20% of

When trust is doubtful, detrimental impacts are
spiraled downward
Based on Edelman Trust Barometer, 2023
Distrust
Ideological
polarization
April Fool’s
marketing tweet
April 2022
Worsen
prejudice
Employee bereavement leave
September 2023
IT influencer vs. Apprentice
September 2022
Violence in
the street
Political rally
[ and violence]
Since mid 20s
Slower
economic
development
GDP
1992-1994
1995-1997
2001-2006
2007-2013
2014-2019
%
8.1
6.9
5.4
3.7
3.0
1992
A demonstration
against election
faction wins
Force new prime
minister to resign
Source : World Bank
1995
Government
collapses
April-Sep 2006
PAD boycott,
election invalidated
military stages coup
Thaksin ousted
Feb-May 2014
PAD boycott, election
invalidated
Thai military stages coup
Jan 2001
General election
Thaksin’s faction
wins
2010
Red shirts paralyses
parts of Bangkok with
months long protests
for PM resignation
5.4%
3.7%
3.0%
Tom
Yum
Kung
Financial
Crisis
2001 2006 2013 2019
1998
1994
1992
8.1%
6.9%

The implication of the signal to organization in Thailand
From noise
to signal
Impact to
organization
Key questions for the organization to consider
NOW
M Large /MNC Medium
H
Small/Micro
H
Not-for-profit
L
Are leadership competencies still practical ?
When was the leadership development program re- designed?
How does the organization adapt its communication methods to
accommodate diverse styles?
Are there mentorship programs in place that facilitate power (and knowledge)
transition ?
How does the organization gather feedback, and is it tailored to capture the
opinions and perspectives of employees from various age groups?
Are there regular forums or town hall meetings where young workers
can openly discuss their perspectives, concerns, and ideas related to
workplace policies?
Signal
#1
Redefined Trust & ideological conflict

Augmented &
Connected world
Signal #2
Workplace
Rearrangement

Source : Price Waterhouse Cooper, 2023
Thailand
Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
Philippines
Singapore
S Korea
Taiwan
Vietnam
31 48 21%
N= 19502 workers in Asia Pacific of which
1,000 respondent are from Thailand
Survey conducted in March - May 2023
Full-time in person
Full-time remote Hybrid
Remote works were experimented during Covid and
people love them.

Pressure for operational efficiency is
continuously increasing after the pandemic.
N 855 earning transcripts
Source : Analysis of S&P 100 companies earnings call transcripts, Jan 1, 2021-Aug 2023
360
Productivity
Reduction
Efficiency

We are as productive or even more
productive compared to a year ago
We fear productivity has been negatively
impacted since a shift to remote or hybrid work
We see full implementation for being
fully remote in the next year
we are planning to require employees to
work in-person full time within the next year.
76%
69%
68%
61%
Surveyed during January 7, 2022 and February 16, 2022 from 31 market, including > 1000 sample from Thailand
Source : Microsoft, 2022
Illustration ; New York Times
Different viewpoints on work & workplace

Employees’ preferences for
remote work are justified
struggled with having enough time and energy to get their work done (Global 64%)
concerned about lack of innovation (Global 60%)
they would be missed by colleagues in a majority of their meetings if they couldn’t join.(Global 35%)
they don’t have enough uninterrupted focus during their workdays. (Global 65%)
Furthermore
2/3
84%
81%
1/2
19
Team Chat
Source : Microsoft, 2023
18
Excel
15
Email
8
PPT
10
Word
7
OneNote
23%
Team
Meeting
Communication Creation
Share of time (%) spent in Microsoft 365 in a rolling 28-day
period ending in March 2023 excluding weekends. segment.
Do not currently have the right capabilities to get their work done. It is the highest score of surveyed countries
(Global 60%, VN 80%, PH 58%, IND 61% JPN 56% CHN 70%)
The weight of the
workdays
86%

Employers also have a point for them to be paranoia
What I expect What you do
Responded to colleagues via email/message as promptly even though an immediate response was not necessary
Scheduled an email/message to be delivered at a future time
Attended a meeting that wasn’t necessary for me to attend
kept laptop screen awake while not actively working
Completed extra research for a project that wasn’t necessary
Asked someone to do a work task on my behalf so I could do something else
Exaggerated when giving a status update or embellished calendar planner/ time card
Source : Viser, 2023

The research revealed that nearly
half (49%) of hybrid workers admitted
they spent up to 10 hours per week
demonstrating performative works.
April 2023
Illustration : Paul Bow, The Economist
Employee using “Productivity Theatre”
to protect against surveillance

A Chinese
woman held 16
jobs for 3 years
and never
showed up to
work, report says
September 2023
The woman, named only by the pseudonym of Guan Yue, was part of a massive labor -fraud scheme worth
almost $7 million, the Chinese state-owned newspaper Xinmin reported.
The paper said Guan kept track of all her hirings on a sheet of paper and, when interviewing for a new job,
would post pictures from the interview in her companies' work channels, claiming she was meeting clients.
When she got more job offers than she could handle, she'd pass the job to a friend, taking a commission on
the role, the paper reported, in a major investigation that Insider was unable to independently verify.

Inside the strange, secretive rise
of the 'overemployed'
13 November 2023
There's a whole community of professionals online. Today there are some 300,000 members
of the community on Discord and Reddit who trade tips about juggling jobs on the sly
Overemployed R
Work Two Remote Jobs , Reach Financial Freedom

Illustration The Wall Street Journal
This perhaps is
one of the
reasons why
more companies
calling employee
back to office

Wants employees in office 5 days a week
Factoring attendance into performance review
Requires office workers to return to desk
3 days a week starting September 2023
told its corporate employees to plan to
work from the office 3 days a week
asks employees for 4 in-office days
starting in March 2023
Tracking employee attendance and
threatened action against staff who don’t
work from the office at least 3 days a week
made its decision to return corporate
employees to the office at least
3 days a week
And finally…
The tech company that helped millions of people work from
home is finally is requiring many of its 7,400 employees to
start showing up at the office.
RETURN TO OFFICE
NOW!!!
August 2023
is making people
return to office

Employees voice their dissatisfaction loudly and clearly
Googlers protest return-to-office, says
work matters, not badges!
Roughly 30,000 employees signed internal petition
2,000 employees participate in walk-out to protest
return-to-office mandate
New York Times tech workers to strike
over return-to-office rules
Illustration Soth China Morning Post
Forbes, July 2023
Fortune, June 2023
Reuter, November 2023
X illegally fired workers over
return to office protest,
CNN October 2023
Apple Employees Protests Company’s
Three-Day-a-Week Office Policy
Wall Street Journal, September 2022
In Thailand, employees may demonstrate differently
Presenteeism
Presenteeism was first introduced as a term to describe
the behavior of continuing to work while sick or
emotionally troubled
the motions of work without
actually being present
Recently, the use of this term has also been extended to the
scenario of employees being physically present at work,
while mentally detached.
These are the employees who show up to work every single
day, they attend all mandatory meetings, all while being
depleted of any form of motivation. The result is obvious:
productivity decreases
[Digital]

The real deal should not be happening around infrastructure; rather moves should be
made to add newer benefits, flex policies other component that place EX at the center
companies are transforming their offices to lure Boomers, Gen Z, Gen X and more. to
bring them back to work and end work-from-home.
49
48
48
43
32
30
18
18
14
13
40
27
29
45
33
46
14
14
Bike storage & showers
On-site café/free drinks
Social events
workplace technology
Subsidized or free lunch
Gym membership
Subsidized travel
Pet-friendly offices
On-site child care
Company offer
Employee want
Source ; Hay 2023
Companies try to put cosmetic to entice employee back to office
October 2023
Workers Are ‘Coffee Badging’
To Protest Return- To-Office
Mandates, While Bosses Spy
On Them At Home
This new workplace trend has emerged as a way for
employees to meet their required in-office attendance
policies, but avoid spending too much time there.
Coffee badging involves employees going into the office
building briefly, usually to grab a coffee or socialize with
co-workers, before ducking out as soon as possible

The Implication of the signal to organization in Thailand
From noise
to signal
Impact to
organization
Key questions for organization to consider
NOW
M
Large /MNC Medium
H
Small/Micro Not-for-profit
L
Is management clear about the extent to which the organization will
embrace flexible work policies?
Have all [HR] processes, from Hire to Retire, been revised to align with
the new work arrangement? How has the shift to a new [hybrid] model
influenced performance measurement?
How does the organization identify and hire candidates who can seamlessly
transition between in-person and remote work in a hybrid model?
Has the organization identify key productivity drivers and measurment?
What hybrid-friendly opportunities are provided for continuous
learning and growth?
How does the organization address well-being for employees ?
How is a strong workplace culture fostered? And How to ready
supervisor for that?
Signal
#2
Workplace Re-arrangement
L

Signal #3
Technological Advancement
and Technological
adoption
Reverse impact on
employees’ wellbeing
and security

The greater capacity that technology is advancing,
the cheaper it becomes
Hospital services
College tuition/Fees
College textbooks
Medical care services
Child care
Food & Beverage
Housing
[new] Cars
Household furniture
Clothing
Cellphone & services
software
Toys
Televisions
Source : Bureau of Labour statistic, mentioned in World Economic Forum, 2023
of US consumer goods and services
200%
100
0
-100
2000 2022
Price changes (%)

Platform is the production of digital economy by design
Owner
Seeker
Platform
Fee
Fee
Recommendation
Share of asset
Request
Offer
Platform economy is one in which
technology is leveraged to
create and manage platform
ecosystem that connect various
stakeholders
These platforms serve as a
foundation for enabling interactions,
transactions, and the exchange of
goods, services, or information.
The value of the platform increases as
more participants join and engage with
it to create network effect.
Cost
Value
Cost
Value
Platform size
Business size S L
Competing in cost by applying economies of scale higher marginal value at lower marginal cost
Linear business Platform business
S L

The employment platform, coupled with an emerging mindset,
influences the perception of new-gen toward wealth and work
Source : United Nation Development Program (UNDP), 2022
Financial Independence Retire Early is a movement of people devoted to a program of extreme
saving and investment that aims to allow them to retire far earlier than traditional budgets and
retirement plan would permit
Source : Investopedia, 2022
2020
383
106
5
Online
web-based
Hybrid
Taxi
Delivery
1999 2007 2012
283
No. of platforms
Number of platform
worker are increasing
rapi
d
l
y

Gen Z's Main Career Aspiration
Is to Be an Influencer,
September 2023
Over 57% of Gen Z'ers surveyed desired influencer roles, outpacing other age groups by 16%.

They have tried to find a shortcut to success
N = 1045 (Nationwide) ,
surveyed during November 2022
45%
41
36
3
0
2
9
2
6
1
8
1
3
1
3
9
5
Crypto
Stock/Share
Fixed deposit
Gov. Lottery
Gold
Mutual Funds
Forex
Real Estate
Bond
Oil
Brand name
Digital currency is so luring for new generation
Source: Rakuten, 2022
45%
26
20
15
Bitkub
Binance
Streaming
Zipmex
They actively put money in platform that
they have limited knowledge about
Daily
24%
12%
14%
18%
5-6 D
3-4 D
1-2
68%
do online trading/
investment at least
once a week Per week
46%

When they need advice, they turn to their heroes
Generation Z are almost five times more likely to get financial advice from social media platforms FinTok and
Finfluencer than other generation
Nick Meyer - @nicktalksmoney
Sara Roalia – @sarafinance
660,000 followers
800,000 followers
19 –year-old making hefty revenue
using 10 different income streams
Her Tik Tok platform is all about
helping other Gen Z women building
wealth through investing
A certified Financial planner and tax
advisor who intends to make
financial education fun with goofy
and approachable Tik Tok video
Fidelity -@fidelity
27,000 followers
A Boston-based world renown
financial services and tax advisor
institute with 24 billon USD revenue
reported in 2020
As a consequence,
Fake goods and services
Fees for fake part-time job
Loans
Call- centre transferring money
Fake online investments
Cyber crime complaints
May 30 and June 3 2023
5,644 ~300
complaints Million THB
1
In week
3,074
720
558
80
224
36
90
22
80
105
This is the tip of the iceberg because
1. The number of non-reporting could be higher than 90%
2. Romance Fraud cases is zero reporting, whereby the
case cause the highest damage in term of financial loss
Source: Thailand Police Cyber Taskforce, 2023
37 25% 14
18 10 45%
Investment Romance shopping Other
95,000
cases
$770
million
Source: Fraud originating on social media in US (2017-2021)US Federal Trade Commission, 2022

Not only online investment, but online
gambling is also wide spreading
93%
Said their acquaintances
do or involved in online
gabling
88%
persuaded to make
first time gambling
via on and offline
(8.1 million)
SMS
Friend
61%
54%
Facebook
Tiktok
Line
YouTube
64%
34%
27%
26%
N 5,010, 15-25 years old
20 January -24 February 2023
Online gambling is threatening
our future generation
Online
Offline
15 – 18 year olds
14%
0.470 mio
Ever or /doing
online gambling
Money spent (THB) monthly
average max
1st time 6,000
987
1-2 years 6,000
1152
>2 years 7,000
1592
42%
2.5 mio
1st time 2037
1381
1-2 years 80,000
1654
>2 years 91,260
1592
19 – 25 year olds
Government lottery 82K
Gambling (types) average 2, max 6 per person
Government lottery 901K
Gabling (type) average 2, max 9 per person
They have spent significantly
on gambling
© 2017 - 2023 TAS Consulting Partner I All Rights Reserved Source : Research Center for Social and Business Development, 2023

That pushes Thai further into debt trap vortex
58% of first jobbers (25-29) have debts, 1 in 4 of them are unable to pay back (NPLs)
30% of debtors hold more than 4 cards 10-25 time credit limit
80% of borrowers complaints about uninformed or misinformed terms
62%
of Thai do not have emergency saving, 1 in 2 couldn’t afford debt
payment if income were to fall by 20%
1/4
of people age of 60 are still in debt average 415,000 per person.
42%*
Have informal debt, averaging 54,300 THB per person
of a random sample of over 4,600 households
40% of credit card holders choose to pay minimum rate (3%)
37%
of Thai (25million) are indebted , 520, 000 THB on
average
Personal loan
(39%)
Credit card
(29%)
Source : Bank of Thailand, 2023
The deteriorated quality of life lead to fragile family relationship
Their quality of life
are below par
Somewhat
Good
47%
8
2
12
31
Fairly
average
Excellent
Poor
Somewhat
Poor
56%
75% Reduce Expenses
54%
increase income by
working more than1 jobs
15% Invest more
11% Get loan
9% Sell their asset
therefore need to find
way to earn more
64 %
agree neutral disagree
that affects relationship
within their families

6 11 21 26 36
5 12 20 23 40
17 14 43 21 5
6 13 32 32 10
15 19 32 24 10
Mental
Saving
Physical
Income
Social
Source : World Economic Forum, 2021
N= 85,908 people from six ASEAN countries, predominantly from the youth
(77%), which is defined as those aged between 16 and 35. Some 56% of
respondents were female and 10% were business owners.
Employee found all dimensions of
wellbeing has deteriorated sharply
Pandemic accelerated the impacts both mentally
and economically

Thai found that life has become more and more stressful
number of
depression and
psychological
disorder cases
in Thailand is
increasing by
1-2% each year,
Dr. Apichat Jariyavilas,
Department of Mental Health
2009 2019
2011 2013 2015 2017
Number of f Thai patients with chronical
schizophrenia and depression has been increasing
34 : 10000
2004 2019
Thailand’s Google h index search for
“Depression” during 2004 - 2019

The implication of the signal to organizations in Thailand
From noise
to signal
Impact to
organization
M Large /MNC Medium
H
Are there flexible work policies that allow employees to explore
additional income sources while maintaining their primary employment
with the organization? Any legal/compliance issues?
Do supervisor possess the skills to detect early signs that individual
employees may be experiencing challenges or difficulties?
Does your organization have financial education programs in place ?
Are there Employee Assistance Programs (EAP) that provide support and
guidance on holistic wellbeing?
Is there support and guidance for employees considering the desire
for early retirement ?
Has the employee survey been customized to include questions that can
identify potential area of concern?
Are there clear guidelines and policies regarding the legal and
compliance aspects of engaging in activities such as online gambling
and high-risk investments?
Signal
#3
Reverse impact on employee wellbeing and security
1-2 Year
H M

Signal #4
readiness and
availability of
young talent
Productivity loss
due to skill shortage
and mismatch

Moving our country forward into high income nation,

Source : TDRI, Bank of Thailand, 2023
Our workforce need to be radically reformed

Skill shortage is continuously persistent
Talent shortage
Inflation
Recession
Supply chain disruption
Rising interest rates
Energy cost
26%
22
22
12
9
9
CEOs perceive it will severely impact business outlooks
N 312 CEO and C-suite
Source : Gartner 2023
83%
HR is struggle to find enough talent
with skills needed by the business.
57%
Say skill shortages are undermining the
ability to sustain corporate performance
Top CEOs’ concerns for business in Thailand
N 396 Leaders
Source : DDI,2023
Attract and retain talent
Developing next gen leaders
Maintaining engaged workforce
Digital transformation
Global recession
New product innovation
Outperforming key competitors
Navigating uncertainty
Retraining/upskilling
Succeeding with emerging tech
59%
50
45
40
37
36
34
32
25
24

Digital Laggard
not plan
limited initiative and
investment
Exploring Digital
automate existing
capabilities.
No real change
Doing digital
automate extend
capability, same
business model
Synchronize with
change on same
business model
Becoming digital
Optimize existing
to new business
model
Being digital
7% 25% 43% 20% 6%
45% 45% 39%
Digital Customer Digital Work Digital Core
Lack of external
and internal
expertise
Immature culture
Organizational silo
Existing IT legacy
Budget & resources
Regulatory barrier
Lack of strategy
& vision
Inadequate training
[un] fit technologies
Executive
support
49
41
45
31
37
29
9
22
11
16
10
14
2022
2020 Situation is
worsen
Source, Deloitte, 2022
It causes bottleneck to the business transformation

Thailand is an aged nation. We have heard this, but
do we truly comprehend the implications?
Source : United nation, 2022
And it is the first among the developing
countries that becomes Hyper-aged society
Hyper-aged countries in 2035
High
Income
Nation
Middle
Income
Nation
This severely hurts growth, productivity, and innovation of the country.
Constraining revenue due to
lower personal income tax
Labour supply shortage of qualified workers
Negative effect on the economic
growth by reducing size of workforce
17
20
28
32
2017 2021 2028 2035
% of total
population
Aged
Super
aged
Hyper
aged
Thailand is approaching super-aged
society in the next 5 years
Aging
Unattractive market mean less FDI which
directly contribute to skill development
and innovation
Rising health and age care cost
eat up the government fund

People who is supposed to be driving force is…
leaving the workforce
Source: Oxford/Economics/Haver Analytic/United Nation, 2023
2022 2050
China
Thailand
Vietnam
Indonesia
Philippine
Malaysia
69%
Thailand's working-age population is
projected to decline the fastest
Early retirement
Contingent work
Self-employed
Job sharing
Outbound
migrant worker
Not in education, employment
or training- NEET

Development of Thai at all stages raise serious concerns
Within
10-15
years
70% old 2-5 year old children
spend significant screen time
on electronic devices
1 in 2 of grade 2-3 do not have
foundational numeracy skills
44% experienced
physical punishment
Core curriculum of grades 1
through 12 remains bound by
the “essential content” of the
curriculum introduced in 2001.
Within
5-8
years
18
21
22
2005 2012 2019
1 in 5 live apart from
parent (both alive)
and the rate is
continually
increasing
53% of 15year old children
struggled to apply the
mathematics they learned in
school to solve everyday problems
Within
20
years
23% of 0-1 year old children
play electronic devices
too much screen time can
negatively impact a child’s ability
to interpret non-verbal cues and
learn the social skills necessary
for developing empathy
WHO recommended no screen
time for child under 2 year old
14% were exclusively
breastfed during their first
six months of age
Time to enter
labour market

TAS Analysis using data from Unicef, TDRI, World Bank
NOW
100% studied online for 2 years
15% or 1.4 million of youth aged
15-24 years in Thailand are NEET,
68% of them lack the motivation to
develop skills or work due to a
perceived lack of opportunities.
70% are female, most of whom
dropped out of school due to
pregnancy or caring responsibilities
Existing
Workforce
40.3 million with the majority of the
workforce under 35 years of age
14% of our workforce is highly skilled
professionals while 70% have only received
an elementary education
Ranked 101 of 113 in English proficiency index

Even those who should represent a fresh inflow still
require significant time to become productive
A significant number of students still
struggle to understand what they read
Source : OECD 2016
in village
47%
in small towns
31%
schools in large cities
16%
Functionally
illiterate
!!?!!
SGP JPN IDN THA MYS KOR
100%
Secondary
Primary
70
With high participation rate
in formal education
Source : World Bank, 2018
4%
0
5
SGP JPN IDN THA MYS KOR
Source : World Bank, 2018
Despite being at forefront in
educational investment
Total Public Expenditure on Education as % to GDP
Primary
Secondary
Tertiary
Others

A lack of guidance and data to aid students in
decision-making is leading to skill mismatch
FIN KOR
USA THA
40%
Source : OECD, 2021
Under qualified
Over qualified
Field of study
mismatch
Almost 40% got a job that mismatching
the field of study
45%
คณะที่สนใจ
16 คณะที่มั่นใจว่าสอบติด
คณะที่มีการจ้างงานมาก
10 คณะที่จบมาแล้วได้
ค่าตอบแทนสูง
14
ตามพ่อแม่ ผู้ปกครอง (9%)
ตามเพื่อน (5%)
14
Source : Research Center for Social and Business Development, 2015
Over 50% of graduate student said
they didn’t choose the study field
that fit their interest
Business Adm.
Education
Engineering
Computing
Social science
Journalism
Health
Humanities
Law
Arts
Physical science
And. Business Administration
predominantly influence their decision
35%
Source : OECD, 2021

High potential for
Automation
High potential for
Augmentation
Low potential
for both
29% 43% 28%
Analyze data to
improve performance
Analyze performance
of system or
equipment
Prepare informational or instructional
materials
Evaluate the characteristics,
usefulness or performance of
products or technologies
Coordinate with others
to resolve problems
Communicate with
others about business
strategies
Source, World Economic Forum, 2023
16% 22% 61%
Determine
resource
needs of
project or
operations
Explain
regulations,
policies or
procedures
Train others on
operational or
work procedures
Interview people to obtain information
Coordinate group, community or public
activities
Manage
budgets
or finances
Jobs that were sought after recently are becoming
exposed job today.

New grad's Opinion on ethic sending worrisome
signals [to employer]
N 1080 4th year university student from 14 institutions
Source : Research Center for Social and Business Development, 2015
พฤติกรรม เคยพบเห็น ยอมรับได้
ทาสิ่งที่อาจารย์ต้องการเพื่อแลกเกรด 13% 8%
แอบจด เอาข้อมูลเข้าห้องสอบ 39% 13%
แอบดู ลอกคาตอบเพื่อน 51% 24%
ไม่ทารายงานเอง ใช้วิธีจ้างทา 45% 25%
ทารายงานโดยวิธีคัดลอกงานเก่า 38% 16%
ให้คนอื่นไปสอบแทน 11% 4%
เกือบครึ่งหนึ่งของนักศึกษาเคยพบเห็นพฤติกรรมที่ผิดจริยธรรม1 ใน 4 ของนักศึกษาที่สารวจความคิดเห็นระบุยอมรับพฤติกรรมเหล่านั้นได้
February 2020
78% of job
seekers lie
during the
hiring process

Pressure to land the job cause the lie candidates made
52%
52
45
37
31
24
17
15
13
11
9
Responsibilities in general .
My job title
No. of people I managed.
Length of time I was employed.
Name of company employed
An entire position .
Accomplishments I achieved .
My skills section .
Awards or accolades .
My education credentials .
A career gap . Source : SHRM, 2023
July, 2023
Job applicants are
battling AI résumé
filters with a hack
7 in 10 workers
confessed they
had lied on their
resumes.
37
33
Once or twice
Lie
frequently
15
15
Never
No but I have
consider lying

June 2023
I've lied on every job
applications and have a
successful career because of it.
If I'm asked to do a skill I've
lied about,
YouTube rescues me every time

Having a system to prepare workforce is a must
for corporations in Thailand
Indonesia
Malaysia
Singapore Philippines Vietnam
Corporate
Training
Education
System
Corporate in Thailand
need to prepare
workforce to be ready
for work on their own
Source : World Economic Forum, 2016
Quality of education as perceived by countries business community

4
40
54
4
39
52
5 2
Ideating, seeking buy in,
mobilizing resource
assembling team
Developing
program,
activating plan
Haven’t started any
work yet
Measuring impact, assessing
& improving program
2022 2023 Source :, Workplace Learning Report, Linkedin, 2023
N= 1,579 L&D/HR Pro, 722 employee
across geography including Thailand
Organizations talk about skill
building, very few realize it
Source : National Statistical Office, mentioned by Bank of Thailand, 2020
41 48
65 34
88 8
90 9
80 19
Bangkok
Central
Northern
NE
Southern
Provided by Corporate sector
Provided by Government Others
37%
17%
14%
10%
15%
Hold Bachelor Degree
Employee still rely on corporate ’s program

Analytical thinking
Creative thinking
Motivation and self-awareness
Leadership and
social influence
Curiosity and life long learning
AI and Big data
Design and user experience
Environmental stewardship
Dependability and
attention to detail
Resilience, flexibility and agility
Technological literacy
Empathy/active listening
Talent Management
customer services
Multi- lingualism
System thinking
Reading, writing,
mathematics
Teaching , mentoring
Marketing and media
Global citizenship
Sensory-processing abilities
Programing
Manual dexterity
Resource management
Reskill focus 2023-2027 (%)
Core
skill
for
workforce
2023-2027
(%)
Source, World Economic Forum, 2023
Reskilling is required not only for technical skills
but also for leadership and self-effectiveness.

As AI advances, people skills become increasingly critical.
2016 2018 2023
42
40
38
.
35
33
.
32
.
31
.
28
Time management & Ability to prioritize
Ability to work effectively in team environments
Ability to communicate effectively
Willingness to be flexible, gile, adaptable to change
Analytics skills with business acumen
Ethics and integrity
Industry/professional specific skills
Proficiency in reading, writing and mathematics
Foreign language
Capacity for innovation and creativity
Basic computer and software application skills
Proficiency in STEM
%
Q : What do you believe are the most critical skills required of the workforce today
N 3000 C-suite, 20 industries, 28 Countries (December 2022 – January 2023)

Long spell on remote learning impact critical skill of
fresh grad workforce
impacted mental health.
Increased stress load
Caused detrimental effect
on self-efficacy
Adjusted way of living and
studying due to Covid
Improper course material
Changing course expectation
Limited connectedness to
peers and professors
Loneliness and Depression
Decreased quality of life
Factors that cause undesirable
learning experiences
conduct comprehensive literature review in order to understand
professional judgement
and decision making
Interpersonal relationship
& Communication skill
which is critical in
fostering empathy and
building trust
Perhaps because they believe that college graduates possess more-
refined social, or “soft,” skills — the ability to work in groups, say, or to
communicate efficiently in real-time, or to prioritize tasks.
26%
29%
100% 92%
90%
94%

From noise
to signal
Impact to
organization
M Large /MNC Medium
H
Have organization conducted a comprehensive assessment of the
current skills gap within your organization, considering the evolving
needs of the digital economy?
How is your talent acquisition strategy adapting to incorporate
alternative work arrangements, such as gig workers, human-machine
augmented roles, and outsourcing?
Is recruitment process valid to identify the right fit for the organization?
Instead of leaving L&D to solely own initiative, are HR systems integrated
around the skill shortage issue?
Is performance management designed in a way that encourages and
recognizes skill enhancement ?
How does your organization ensure knowledge transfer and retention of
institutional knowledge, particularly when engaging with gig workers and
outsourcing partners?
Are there established transition paths for individuals in alternative work
arrangements to move into more traditional roles or vice versa, promoting
career development?
Signal
#4
Productivity loss due to skill shortage and mismatch
H M
2-3 Year

Signal #5
Misinformation and
Information overloaded Damage caused by
Digital illiteracy

Pace of knowledge and information growth is accelerated
Employee accidentally leaked
company secret via ChatGPT
Samsung had allowed its engineers at the semiconductor division to use
ChatGPT to help fix problems with source code. The employees mistakenly
entered top-secret data like source code for a new program, and internal
meeting notes relating to their hardware
In another incident
an employee used ChatGPT to convert internal meeting notes
into a presentation. These notes carried sensitive information
that is not supposed to be shared with third parties.

Organization unknowingly expose themselves to
data exfiltration everyday
N=10,000 employee
Of have visited a GAI
application at least once .
Visited 50 times per month
while 95% did 8 times.
GAI users
GAI learner
GAI usage behaviors
87% 76
23%
8
Type Copy
Paste
Others
50%
24
14
2
2
R&D
Function using GAI
Marketing & Sales
Finance
IT
HR
43%
Internal
business
data
Source
code
31%
12
9
5
Regulated PII
Customer data
Other data
6% of employee pasted sensitive
information on GAI, 4% of them do
that on regular basis
Source, LayerX, 2023

Main source of everyday information is changing
Topics that
they are
interested in
Entertainment & celebrity
Education
Fun-. Satire news
Social justices-. race, gender
Culture -. music, book, film, art
Lifestyle - food, fashion, travel
Mental health & wellness
Science and technology
Sports
Business, Financial, Economics
Crime, Personal security
Environment, climate change
Political
International news
Local new – my region, city, town
35+ 35 and below 35 and
below
35 and
above
N Under 35/35 (28,166)and
older(65,266) All markets .
Most interesting to
Source : Oxford/Reuter, 2022
2018 2020 2022
32%
23%
28%
23%
Social media access
N = at least 2000 for each
market from 48 markets
Thailand 59%
Philippine 51%
Kenya 51%
Top 3
Japan 9%
Sweden 10%
Finland 11%
Bottom 3
Thai access social media as a main source of
information and news – highest in the world
mobile
browsing

Social media has increased its’ influence in the workplace
77% of employee use social media at work
51%
of millennials say that they would consider social media
usage as part of their decision to accept a job offer.
70% of companies have no social media policy
12% of employee working hours using
unproductive social media applications.
1/4 of employees say using social media allows them to
take a mental break from work.
13min
per hour employee spent on social media
during work time
Source, ZipDo., 2023
Employee advocacy gain popularity as part of building
employment brand
Share per month
10
Social network of each
500 Source, Sociable,2023
Employee advocates
100 touchpoint per month
500,000

May 2023
A TikToker believes she was unfairly
fired from Gucci after flaunting the
lavish store uniform she was gifted
After landing a job as a sales associate at
Gucci, Melanie Moradi showed off on TikTok
the lavish uniform — including several
designer pieces and leather goods — that the
luxury brand bestows new retail employees
Eleven days later, Moradi wrote that she was
"fired" for her viral TikTok, and had to give
the items back. "Maybe read the social media
guidelines when you get hired or don't
because I hated the job anyway," she wrote
in her follow-up video.

From noise
to signal
Impact to
organization
M Large /MNC Medium
H
Does organization’s social media policies include guidelines for
employees on sharing information responsibly?
Have employees had information literacy to distinguish between credible
information and misinformation?
Is there crisis communication plan that specifically addresses the potential
impact of misinformation on the company's reputation?
Are strategies in place to mitigate the risks associated with reliance on a
third-party provider for generative AI, especially in terms of information
security and regulatory compliance?
Have organization identified the specific digital skills that are critical for your
industry or organization?
Is there a mechanism in place to allow them to stay updated on emerging
digital tools and technologies?
What support resources, such as mentorship programs or digital help desks,
are available to assist employees in overcoming challenges related to
digital literacy?
Signal
#5
Damage caused by Digital illiteracy
NOW
L
L

Signal #6
Business vulnerability
and new horizon
Earth ecological capacity
degradation

Environmental risk is increasingly intensified overtime
Societal
Economic Technological
Geopolitical Environmental
Cost of living crisis
Erosion of social cohesion and societal
polarization
Natural disaster and extreme
weather event
Failure to mitigate climate change
Large scale environmental
damage incident
Failure of climate change
adaptation
Widespread cybercrime and cyber
insecurity
Natural resources crisis
Large scale involuntary migration
Failure to mitigate climate change
Large scale involuntary migration
Failure of climate change
adaptation
Natural disaster and extreme
weather event
Biodiversity loss and ecosystem
collapse
Natural resources crisis
Erosion of social cohesion and societal
polarization
Widespread cybercrime and cyber
insecurity
Large scale environnemental
damage incident
Next 2 years Next 10 years
Highest
Severity
of impact

Thailand is highly vulnerable to the impact of
climate change in the last 20 years
Countries most affected
by extreme weather events
2000-2019
1. Puerto Rico
2. Myanmar
3. Haiti
4. Philippines
5. Mozambique
6. Bahamas
7. Bangladesh
8. Pakistan
9. Thailand
10. Nepal
Source : Germanwatch, Global Climate Index, 2021

Despite strong commitment, it is still challenging to
realize the aspiration
under the current climate policies,
it will be difficult to achieve
climate commitment
Climate change poses big risks for Thailand while its
effort to mitigate the risk seems to be less progressive
2020 2050
% 0
-45
% of GDP loss by 2048 could be up to 48%
3.2ºC
2.6ºC
2.0ºC
,2.0ºC
-43.6% of GDP
Source : Swiss Re Institute, 2023
the sense of urgency to address climate risks has
started to shape recent policy (BCG Model)
carbon neutrality
2050
2065 net-zero GHG emissions
SEP
BCG
SDG Sustainable Development Goals
Bio-Circular-Green Model
Sufficient Economy Philosophy
ESG Environment, Social , Governance
Metric tons of carbon dioxide equivalent per year
GHG emission
projections
1.5ºC compatible
Source : Climate Action Tracker, 2023
2015

The nation’s economic structure heavily rely on
climate condition
Environmental and
Climatee change
Risk
From acute event e.g.
flood, earthquake, wildfire
Damage from chronic event e.g. PM
2.5, global temperature, drought,
Business risk caused by
Consumer/investor behaviors
Official regulations/ policies
Technological development
Business Impact
Physical Risk
Transition Risk
High operating cost
Loss of customer/market share
Lack of technology/innovation to be
remained in ecosystem/platform
Mid to Long term
Loss of sales / higher cost
Damaged assets
Supplychain disruption
Immediate
Thailand has an extensive
coastline, rural communities
dependent on agriculture, and
heavily populated urban areas
located on flood prone plains.
Climate change threatens [and
providing opportunities?!!] all key
sectors of Thailand’s economy:
agriculture, tourism, trade and
industrial sector
TH Economy
59. 33
8
% to GDP
Services Industry Agriculture
% of workforce
46 23
31

Illustration
Aeradio Esquivel, Cartoon Movement
Thai exporters face
difficulties in meeting EU’s
requirement for carbon-
emissions reporting
Thai business operators may not be ready to comply with the Carbon Border
Adjustment Mechanism (CBAM) of the European Union (EU), according to
Thailand’s Department of Trade Negotiations.
May 2023

How Chiang Mai became the world’s
most polluted city
April 2023
Illustration Paresh Nathoons, Cartoon Movement
Chiang Mai, the region’s cultural and tourist hub and home to about 128,000 people, on Tuesday ranked as
the world’s most polluted city ahead of hotspots such as Lahore, Tehran and Beijing.

From noise
to signal
Impact to
organization
M
Large /MNC Medium
H
How has organization assessed the organization's current talent pool for
flexibility, adaptability, and the capacity to contribute effectively in both
growth and downsizing scenarios?
Does the organization invest in cross-training programs to enhance
employees' skills and versatility,?
Is succession planning effective to ensure a smooth transition for key roles in
the event of rapid scaling or downsizing, and how are employees being
prepared for potential leadership roles?
How does HR foster employee engagement in change management
processes, ensuring that employees are informed, involved, and adaptable
during times of uncertainty?
How flexible are HR policies regarding work arrangements to accommodate
changes in staffing levels, including remote work, part-time arrangements, or
other flexible options?
How does company support the well-being of employees during times of
uncertainty,
Signal
#5
Business vulnerability and new horizon
L
>3-5 Year
H

We are living in the
uncertain complex world
where solution of one
problem will create
another problem

Advanced Management Program #183
Harvard Business School, USA
Managing of People, INSEAD, France
Certified Executive Coaching, Berkley, USA
Executive Management Development, IMD, Switzerland
MA, Communication Research
Thammasat University
MPA, Human Resources Management
National Institute of Development Administration
BA, Social Work
Thammasat University
Founder
Chief HR Officer
Regional HR
Training Manager
Recruitment Manager
Employee Relation Manager
Training Manager
Training Specialist
HR Specialist
Government Officer
South Asia + ASEAN
TAS Consulting Partner
Holcim
Siam City Cement
Sony
General Motors
Dow Chemical
Ministry of Labour
Siam City Cement .

www.tas-consultingpatner.com
www.hrheadquarter.com

W e w o r k w i t h 7 0 + c l i e n t s i n 1 7 c o r e i n d u s t r i e s s i n c e e s t a b l i s h e d i n 2 0 1 7
We embarked on our journey of
management consulting by being a
trusted partner with the CEOs,
business leaders, focusing on global
framework, comprehensive advice
and real-life local implementation.
Working across 17 industries give
us such a diverse skill set. We
understand clients’ needs and we
are in syn with such needs.
We work as one team with 70+ clients
to deliver integrated solutions, to
enthuse their people to achieve the
extraordinary business performance.
70+

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