The end of the year is near, and that could only mean one thing. It’s time to look ahead at what website design could look like in the year to come.
Like every year, I scoured and searched the internet far and wide looking for the new up-and-coming trends that we could start seeing more of on websites launched in 2019. Everything from layout to colors, typography to white space, and everything in between — no design element has been left out of the possible web design trends of 2019.
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As we look ahead to the new year, we’ve picked out what we believe are the
most important web trends to watch out for in 2017.
2019 is fast approaching, and with it comes the prospect for rapid change
and development within the world of web design. A dynamic and constantly
evolving industry, trends in web design tend to come and go at an impressive
pace, with the latest innovations continually pushing the boundaries of what
is possible, and helping to shape the future of the web.
5. “
Whilst responsive web design is
nothing new, in 2019 we can expect
to see sites that automatically adapt
to every screen size really take off,
with Google now ranking these
websites higher in search results,
causing responsive design to be
implemented on a much wider scale.
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8. “
With the focus on content that can
adapt to different screen sizes, web
design will go back to basics, with the
minimalist approach emphasising
quality over quantity through
thoughtful, concise, and uncluttered
design that allows businesses to
highlight their most important
information.
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11. “
We won’t just see device-specific responsive
design in 2019 – instead, websites will
optimise content for individual users
through age-responsive design – meaning
they will automatically adapt based on the
age of the user. This audience-specific
approach will mean tailored content, colour
schemes, font sizes, navigation and more.
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14. “
With users now browsing on screens of all sizes,
scrolling has become more creative. A trend that
will continue in 2019, features such as parallax
scrolling – where the background moves at a
slower rate to the foreground, creating a 3D
effect, will be implemented across responsive
websites for easy navigation, increased
engagement, and effective storytelling.
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17. “
2019 will see a rise in visual authenticity as
brands move away from stock imagery as a way
to promote their products and services. In an
attempt to stand out, websites will instead
feature high quality, bespoke photography,
resulting in unique, creative, and visually diverse
web content.
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20. “
An eye-catching technique that creates a truly
distinctive look, asymmetric websites are set to
trend next year, with the imbalanced nature of
the layout helping to focus attention on key
elements as designers break the grid through the
inventive use of space, images, colour, and
typography.
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23. “
As businesses strive for originality in
2019, more and more animation will
start to appear across the web.
Taking a website from static to
dynamic, subtle animations can be
used to direct and engage users,
making the overall experience far
more interactive and entertaining.
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26. “
This year brought with it a lot of
experimentation in colour, and this is
only set to increase in 2019. Brands
will continue to embrace statement
colour schemes, using vibrant hues,
gradients, and accent colours to
inject personality into their websites
and make themselves stand out from
the crowd.
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29. “
Helping to produce instant visual
interest, the dramatic use of
typography is sure to be a strong
focus of web design in 2019. Through
differing extremes in sizing, custom
fonts, intense colour choices and
more, words will be able to take
centre stage on the page next year.
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32. “
A fantastic alternative to traditional web
design, the split screen layout will continue
to grow in popularity over the coming year,
with this versatile style, which sees web
content divided into two or more vertical
columns, making for a striking viewing
experience when executed correctly.
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35. “
With original visual content set to become
the web currency of 2019, custom graphics
are likely to feature far more prominently
across the board. In particular, sites will
make use of bespoke iconography for easy
navigation, to break up large areas of text,
and to emphasise calls-to-action, with the
unique illustrations helping to set brands
apart.
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38. “
Google’s material design is becoming
increasingly popular, and we can expect to
see a lot more of it next year. Through subtle
shadows, gradients, transitions, and colour,
this design style gives the appearance of
depth and dimension to websites.
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41. “
All part of streamlining a user’s web
experience, micro-interactions are small
tasks completed on a website, such as liking
a post, changing a setting, or choosing a
password. Designed to be as intuitive and
effortless as possible, micro-interactions are
a great way to encourage users to engage
with a website, especially on mobile devices.
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44. “
A direct result of responsive web design, in 2019
more and more sites are expected to take their
sign up and feedback forms full-screen. More
interactive, this new trend offers a less
disruptive experience for visitors as it prevents a
separate page from loading, whilst also
encouraging users to complete the form.
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47. “
where content is shown in individual boxes,
as made popular by Pinterest, will be
everywhere next year, with the versatile
format allowing a greater amount of content
to be displayed at once. Able to be filtered,
organised, and customised according to a
user’s preferences, cards offer both a more
personal and functional approach to web
design.
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50. “
In an effort to simplify the user
experience, image based navigation
menus will make a reappearance in
the new year, with the key trends of
custom visuals and improved
functionality coming together to
create an interesting but simple way
for visitors to move around sites.
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51. As 2019 comes to an end, there are many
innovative new trends waiting in the wings to
revolutionise web design and development in
2020, alongside many current improvements
which will continue to grow and develop in the
new year. As with all creative industries, there
are countless trends in the works at any one
time, but we believe those above are the ones to
watch throughout 2020 and beyond.
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