This presentation is about Plastic Money. It also throws some light that whether Rural India is ready for it.

1. A PRESENTATION BY
TARUN BOOTI
CRO0394438
tarunbooti@ymail.com

2.  Plastic money is the name given
to all types of plastic bank cards.
 They come in different forms
such as Credit cards, Debit cards,
Pre-paid cash cards and ATM cards
etc.

4. ❶

5.  (1) is the Bank Logo.
 (2) is the EMV chip(commonly referred to as
'Chip&Pin')
 (3) is the Hologram(This represents a valid
card and is a sign that the card is legal)
 (4) is the 16 digit card number
 (5) is the logo of the card type
 (6) is the expiry date
 (7) is the name of the cardholder

6.  (1) is the Magnetic stripe.
 (2) is the Signature strip
 (3) is the CVV(Card verification code or
value)code

7.  Easy to handle
 Easy to pay
 Easy availability
 Reward Points
 Credit Facility
 Risk of theft minimized
 No need to Deposit cash
 TraceableTransactions
 Transparency

8.  Loss & Misuse
 Non Acceptance at Small Retails Outlets
 Service Charges
 High Interest Rates
 Spending Habits
 Less Global Acceptability
 Susceptible to damage

9.  According to the 2011 census of India, 68.84%
of Indians (around833.1 million people) live
in 640,867 different villages. 31.16% of Indians
live in urban ares.
 The literacy have shown improvement in
Census 2011 compared to the last Census.The
literacy rate in the country as a whole is 74.04%.
In the rural and the urban areas the literacy
rates are 68.9% and 84.9% respectively.

10.  41% of the Population in India is unbanked.
 40% is unbanked in urban areas.
 61 % is unbanked in rural areas.
 India has about 600,000 villages but only
74,000 of those are banked.
 In 2015, there were 7.8 branches for one lakh
people in rural India, but 18.7 branches in
urban India.

11. Particulars Year
Ended
2010
Year Ended
2014
Year Ended
2015
Banking outlets in
villages – Branch
Mode
33,378 46,126 49,571
Banking outlets in
villages - Branchless
Mode
34,316 3,37,678 5,04,142
Total 67,694 3,83,804 5,53,713

12. Distribution of ATMs (Rural-Urban)
2013
Banks Metro
Centres
Urban
Centres
Semi
Urban
Centres
Rural
Centres
Public Sector
Banks
21,366 24,469 20,412 9,645
Private Sector
Banks
18,115 13,742 9,664 3,190
Foreign banks 968 228 20 28
Total 42,226 40,884 33,015 13,700

13. Distribution of ATMs (Rural - Urban)
2014
Banks Metro
Centres
Urban
Centres
Semi
Urban
Centres
Rural
Centres
Public Sector Banks 26,767 35,093 32,994 21,810
Private Sector
Banks
19,163 14,535 11,394 3,982
Foreign Banks 903 201 20 32
Total 46,833 49,829 44,408 25,792

14.  Financial Inclusion: According to the Planning
Commission (2009), Financial inclusion refers
to universal access to a wide range of
financial services at a reasonable cost.These
include not only banking products but also
other financial services such as insurance and
equity products.

15.  ATMs: Encouraging banking habits amongst
the unbanked masses by installing audio-
video enabledATMs to announce simple
instructions in the local language to assist the
customer in the unbanked areas.
 Training and Financial Literacy:There could
be regular interactive training workshops
organised by banks or gram panchayat
offices on financial products suited to the
local population.

16.  BankingTechnology:A solution wherein
cashless payments are enabled through
payment transfers by a mere swipe of the
card using Point of Sales device at each
prospective transaction points (like retail
stores, equipment vendors, commuting
medium like buses etc.). By having such
terminals, the user would just be required to
swipe his/her card to effect the payment.

17.  Infrastructure facilities.
 Government Intititatives.
 Etc.

18.  Though the task might appear to be a
daunting one, a joint effort by banks and
government can make rural banking a
success. “If we can do it in a generation, it
would be wonderful. I don’t think we should
look at early gains,” “This is a journey”.

20.  ThankYou!