The document is a presentation about the marketing strategies of Coca-Cola. It discusses Coca-Cola's products, pricing, placement, promotion, market segmentation, differentiation from Pepsi, strengths, weaknesses, opportunities, threats, and recommendations. The presentation was created by 5 students for a class project on Coca-Cola's marketing mix and strategies that have led to their global success and popularity.

1. Welcome to Our
Presentation

2. Group Name :Business to Business
Intake:42,Section- 07
Serial No: Name: ID:
01 Md. Anamul Islam 16172101345
02 Nibedita Nandi 16172101347
03 Md. Tanvir Anzum 16172101355
04 Md. Mustakim Billah 16172101327
05 Md. Ramim Hossain 16172101356

3. Topic Name:
Marketing Mix or
Strategy Practiced by
Coca-Cola Company

4. Md. Anamul Islam
ID:16172101345

5. Introduction:
The Coca-cola company is the world largest
beverage company. This company has sold more
then 1 billion servings every day. Almost 94% of
the world population are the consumer of the
products of this company. But have an question
that ‘’How this company get popularity
worldwide’’? They get popularity by using best
recipe and high Technology. On the based ‘’Best
Global Brand’’(2015) Coca cola is the world
third most popular and valuable brand after
Apple and Google.

6. Organization Profile:
Name: The Coca-Cola Company.
Established: 1986.
Headquarter: Atlanta ,US.
Founder: John Pemberton.
Area Served: Worldwide.
Employers: 140000+
Revenue:$48.01 billion.
Profit:$9.01 billion.

8. Mission:
Maximize shareowner value.
Consumer demand drives everything they do.
Brand coca-cola is the core of there business.
Serve the customer by distributing best
products.
Best marketer in the World.
They will think for the best and act loyalty.

9. Vision:
Make a great place for workers or employers.
Create good partnership for development.
Be responsible about customer needs.
Maximizing profit all-time.
 Increase productivity.

10. Objective:
Live there values such as leadership, integrity,
quality.
Focus on Market.
Do all the activities smartly.
Act like owner.
Be the brands.

11. Nibedita Nandi
ID: 16172101347

12. Marketing Mix :
Product: Coca-cola product strategy in its
marketing mix can be studied by understanding
its wide product range. The following Products
are offered by coca-cola globally.
• Coca-cola
• Fanta
• Maaza
• Sprite
• Kinle

13. Price:
Coca-cola Bangladesh limited always tries to
keep a standard price. Price of coca-cola vary
from different size & amount.

14. PRICE:35/40/90 PRICE:15/25/100
PRICE: 15/30/60/100. PRICE: 18/38/65/100. PRICE: 16/70.

15. Place:
Coca-cola is one of the leading brand that is
easily available worldwide. we can find it
every where due to the increase rate of
demand.

16. Promotion:
This company following some promotional
activities that mention in below:
• Advertisement
• Sales promotion
• UTC scheme
• Direct marketing

17. Md. Tanvir Anzum
ID:16172101355

18. Market strategy:
Market Segmentation.
Target marketing.
Differentiation.
Positioning.

19. Market Segmentation:
Geographic Segmentation:
Internationality: Coca cola distribute their
products world wise and country wise.
• The most important thing is the taste, quality
and also depends on income level of the
people.
Climatic: Focus on tropical country.
Locally: In Bangladesh there products is
popular in Urban areas.

20. Demographic Segmentation:
Age: Coca cola company target youth
generation, Child, Old peoples.
Gender: Both male and Female.
Family size: Both extended and nuclear family
Income: Not effect in income. Generally all the
people consume it.

21. Psychographic Segmentation:
Social class: High class,Middle,and lower class.
Life style: Traditional and trendy people.
Personality: Coca cola company target their
customer for brand preference people.

22. Behavior Segmentation:
Occasion: Eid,puja,diwali,happy new-year etc.
Benefit Sought: All the benefits we will find in
coca cola product.

23. Md. Mustakim Billah
ID:16172101327

24. Differentiation between Coca-Cola
and Pepsi:
Coca-Cola Pepsi
Coca-cola is sweet Pepsi is sweeter than coke
Coke has slightly more sodium. Pepsi has slightly more sugar,
calories, and caffeine
vanilla taste of Coke raisin-vanilla taste of Coke
Coke has slightly more sodium. Pepsi has slightly more sugar,
calories, and caffeine.
Diet Coke at 9.6 percent Pepsi at 9.2 percent

25. SOWT Analysis:
Strengths:
 Brand Equity.
 Company valuation.
 Vast global presence.
 Largest market share.
 Customer loyalty.
 Distribution network.
Weakness:
 Have compotators.
 Product diversification.
 Water management.
 Health beverages.

26. SOWT Analysis:
Opportunities:
 Diversification.
 Developing nations.
 Packaged drinking water.
 Supply chain improvement.
 Maintaining product
portfolio.
Threats:
 Raw materials sourcing.
 Indirect competitors.

27. Md. Ramim Hossain
ID:16172101356

28. Findings & Recommendations:
• Products like maaza, pulpy orange & kinle water it
better to stop manufacturing this product.
• Invest profits for future growth
• Invest Profit for earning more of market share &
profits
• Invest heavily into products like funta & sprite in
order to push the products to star status.
• The organization has to carefully study external
environment moves.

29. Conclusion:
The coca-cola company has come a long way
from selling a few servings of carbonated
beverages in a pharmacy to an international
scale business. Coca-cola’s commitment to
remain at the forefront of the changing social
values in developing their marketing strategy
has proven to their advantage .

30. Have Any Question: