an experimental start-up project

1. IDeas
Product Innovations for Mass
L1: Problem Definition
L2: Market Research
L3: Business Model Generation
L4: Road Map
L5: Marketing Strategy
L6: Team
This is just an experimental
project to transform an idea into
a product !
zvoca.com
fb.com/ZVocabulary
500
likes
5
Animations
Prepared
over 28K
people
reached
+7K
page
views

2. IDea
Picture dictionary
Teaching simple vocabularies to children, mother tongue
effect while learning new vocabularies, limited time to regular
repeats, easy to forget new vocabularies, long recall time
when you have to speak and to decrease reading time compared
to traditional dictionaries are some challenges when you need to
improve your language or your child’s language.
1
Change dictionary usage habit
Add
Skills
Tailored
Flashca
rds
easy to
use
mobilewww
ProblemDefinition
Also many opportunities for this area such as improving abstract level thinking
skill via mobil in-app feature using Image Search APIs provided by search engines!
L5
Teaching simple vocabularies mother tongue
long recall time
decrease reading time
limited timeeffect

3. BusinessModelGeneration1
tr

4. Market Research
1
question
encyclopedia
knowledge
teaching
content
literature
translator
dictionary
picture
dictionary
thesaurus
synonyms
related
idioms
vocabulary
fiction
real
naughty
recipes
diets
reference search engines
…etc
differentiated by
content type

5. RoadMap
Jan.-Feb.-March +3 +2 +1 +1 +1 +1 +6
Mobile IOS app
for Children
Mobile IOS app
for FlashCard
facebook
pinterest facebook
email
CRs
Turkey USA
Android Mobile
Apps
Add ja
language
Add ru
language
Add tr, en, fr, de
language
Imp.
Feedback
Module
Improve
App Design
Add zh
language
Imp.
Playlist
Module
Additional
Countries
Extension for
Kindle
patent ?
Extension for
Google Glass
Amazon
AWS RDS
www
facebook
animations
Amazon AWS
application
server
SEO
Google
Adwords
Campaign
1
Picture
Dictionary
Improve
Child Skill-
Sets
Improve
Adults
Skill-Sets
Development of
Search Platform

6. Digital Marketing
13000 136
0.28$
like
traffic
space
6178 1532%25
%10
0.02$
37407
8937
%24
0.001$
15828
841
%5.3
0.01$
content
44746 290
0.06$traffic
%0.6
download
4.8M
tr:parents:io
s
%36
goal: search btn.
%1
%10
48K
tr:parent:ios2.6M
tr:parents:io
s
4.4M
tr:ios15M
tr:learners
44K
tr:ios
%10
1
purpose
@facebook

7. ..end..