The document discusses three case studies: the importance of benchmarks, how much a button can cost, and building a website step-by-step. It also discusses A/B testing tips, such as button size and color, using people vs products in images, and sliders vs small pictures. Annual repurchase rates are used to determine if a company is in acquisition or loyalty mode. The process of full analysis, heatmaps, user tests, more A/B tests, and then release and starting over is recommended for building a website incrementally.

1. BIG DATA, MEL GIBSON, E-COMMERCE
THE SECRET RELATION BETWEEN
Tomi MESTER
tomi@adatlabor.hu
facebook.com/adatlabor
TWITTER: @data36_com

2. 3casestudies

3. 3casestudies
HOW MUCH does THIS BUTTON COST?
1.

4. 3casestudies
THE IMPORTANCE OF BENCHMARKS
2.
HOW MUCH does THIS BUTTON COST?
1.

5. BUILD IT STEP BY STEP
3.
3casestudies
THE IMPORTANCE OF BENCHMARKS
2.
HOW MUCH does THIS BUTTON COST?
1.

6. BUILD IT STEP BY STEP
3.
3casestudies
THE IMPORTANCE OF BENCHMARKS
2.
HOW MUCH DOES THIS BUTTON COST?
1.

8. 3000 € / month

9. A B

10. B

11. 3 tips to A/B TEST

12. #1 CTA BUTTON - SIZE, COLOR, WORDING…

13. #2 - PEOPLE FOCUS vs. PRODUCT FOCUS

14. NEVER USE STOCK PHOTOS!

15. #3 - SLIDER vs. SMALL PICTURES

16. #3 - SLIDER vs. SMALL PICTURES

17. +1 - BEARD?

18. BUILD IT STEP BY STEP
3.
3casestudies
THE IMPORTANCE OF BENCHMARKS
2.
HOW MUCH THIS BUTTON COSTS?
1.

19. Kevin Hillstrom
vs
Acquisition mode
loyalty mode

20. ANNUAL REPURCHASE RATE

21. ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013

22. ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014

23. ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014

24. ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
<40%

25. ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
<40% Acquisition mode

26. ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014

27. ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
>60%

28. ANNUAL REPURCHASE RATE
PEOPLE WHO BOUGHT SOMETHING in 2013
PEOPLE WHO BOUGHT AGAIN in 2014
>60% loyalty mode

29. BUILD IT STEP BY STEP
3.
3casestudies
THE IMPORTANCE OF BENCHMARKS
2.
HOW MUCH THIS BUTTON COSTS?
1.

30. FULL ANALYSIS

31. HEATMAPS

32. HEATMAPS

33. HEATMAPS

34. AB TESTS - 8 versions

35. USER TESTS

36. MORE AB TESTS

37. RELEASE

38. START AGAIN…

39. BUILD IT STEP BY STEP
3.
3casestudies
THE IMPORTANCE OF BENCHMARKS
2.
HOW MUCH does THIS BUTTON COST?
1.

40. BIG DATA, MEL GIBSON, E-COMMERCE
THE SECRET RELATION BETWEEN
Tomi MESTER
tomi@adatlabor.hu
facebook.com/adatlabor
TWITTER: @data36_com