What role for 3d printing in food?

1. 1
What role for 3D printing in food?
Michael Petch – Black Dog Consulting
New Frontiers in Food & Drink 17th March 2016
michael@michaelpetch.com
@michaellpetch

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03
ABOUT ME
04
HISTORY
.
05
WHY 3DP & HOW?
06
MANUFACTURERS
07
SEGMENTATION
OVERVIEW
13
FRAMEWORK FOR
EVOLUTION
14
5 AREAS OF
OPPORTUNITY
15
A WIDER
PERSPECTIVE
16
QUESTIONS
agenda
WHAT ROLE FOR 3D PRINTING IN FOOD?
08
FOOD HACKING
09
SYNTHETIC MEAT &
SPACE TRAVEL
10
PRODUCT
INNOVATION
11
NOVELTY VS.
UTILITY
12
MACRO
ENVIRONMENT

3. 3
MICHAEL PETCH
Author, analyst, & researcher.
Image Credit: Gyges 3D

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3D Printing Food: History
Ten Years of AM & Food.
Cornell
University
FAB@HOME
2006
Sugar Labs / 3D
Systems
CHEFJET
2013
Evil Mad
Scientists
CANDYFAB
2006
Image Credits: Fab@home, Cornell University. Candyfab, Evil Mad Scientists. Sugar Labs/3D Systems.

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Why?
Potential benefits of 3D Printing
Geometric Complexity
Mass Customisation
Consumer Relationships
Top Down Methods
Bottom Up Methods
Supply Chain Innovation
How?
Not Tea, Earl Grey. Hot.
Product differentiation, design freedom,
texture & structure.
Automation of tailored service, personalised
nutrition.
Business model evolution, decentralised
manufacture.
Direct or mold printing. Extrusion (FDM) &
binder jetting vs. vat photopolymerisation.
Bioprinting, cultured/synthetic meat.
Spoilage management, mechanisation and
novel forms of agriculture, food security.
70% increase in global food production required by 2050.
– FAO 2015
1 in 3 obese within the next decade.
– UK Health Forum & Cancer Research UK 2016

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Who?3D food printer companies.
Image: Natural Machines
Image: StoreBound
Image: Print2Taste
Image: 3D Systems
Foodini
Natural Machines
-Cartridge Extrusion
-Spain
-H1 2016
-Heated post 2016
-1,000 GBP / 1,292 EURO
Bocusini
Print2Taste
-Cartridge Extrusion
-Germany
-June 2016
-900 GBP / 1,199 EURO
Chefjet/Chefjet Pro
3D Systems
-Inkjet
-USA
- ?
-3,500 – 7,000 GBP
Pancake Bot
StoreBound
- Nozzle Extrusion
- USA
- Shipped Jan 2016
- 105 GBP / 136 EURO

7. 7
Individuals
- Desktop / Domestic Kitchen
- Ingredients, presentation
- Texture, full sensory
appreciation
Small Enterprise/
Prosumers
- Bakeries, restaurants, sweet
makers.
- Makers, hackers, hobbyists
Larger Commercial or
NGO
- Large scale/High volume
- Nursing homes, sports centers
- Supermarkets, multinational brands
(e.g. Hershey)
- Supply/Production chain integration
- Space, disaster relief
Where?
Market segmentation of 3D printed food

8. 8
Where?
Image Credits: Richard Horne richrap.blogspot.co.uk, Jason Mosbrucker botbq.org, Luis Rodriguez: 3digitalcooks.com

9. 9
Where?
Image Credits: Nature, vol. 468. nature.com, Systems & Materials Research Corporation systemsandmaterials.com

10. 10
Where?
Image Credits: Paco Perez, la Enocteca. Culinary Institute of America. Pepsico. Barilla. Eragatory.blogspot.com

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Novelty v. Utility
“A dystopian future of pizza flavoured sugar cubes”
Image Credits: Luxe Gold Cupcake, The Food Network. Grain & Feed Milling Technology, gmft.co.uk

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Macro Environment
Help or hinder?
Food & Technology
The BBQ: foundation of civilisation?
Percy Spencer & magnetron 1946.
Organic & “natural” Produce
Dependent on 3DP method. Good in, good out.
Comparable to situation with PLA/ABS desktop
machines.
Demographic Trends
Aging population increases incidence of health
issues (e.g. Dysphagia). Need for automation if
reduced labour force.
Acceleration of Progress
Technical barriers (speed, cost, repeatability)
will be overcome in time.

13. 13
Deloitte’s Supply Chain /
Product Change Paths.
1. Lower capital / Increased
Complexity.
2. No significant market plays.
3. Form of food, content of
food. (Barilla, Biozoon)
4. Change products & how
products reach market.
(Hershey, Oreos’ SXSW,
Albert Heijin)
Problems:
Regulation
Food Safety
Consumer Perception.

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Bespoke Nutrition
Athletic performance and
restricted diets.
Disaster Relief
Variety from limited palette, in
time critical situations.
Cultural sensitivity.
Food as Medicine
Vitamin & amino acid
enriched. Manage appetite
loss.
Alternative Protein
Texturise, shape & flavour
sustainable sources such as
insect, mealworm, algae, etc.
Agriculture Models
Reduce spoilage, lower food
miles (vertical farms),
sustainability (aquaponics),
mechanisation of agriculture.
Opportunities
Market Approaches
Image Credit & FEED Concept by Maiya Wiester: maiyawiester.co

15. 15
Vertical Farming & Aquaponics
Image Credits: vertical farming conceptual design, brightagrotech.com. Japanese “grandpa dome”, ajw.asahi.com
Increased rate of material discovery through topology optimisation.
Nano-scale material manipulation and novel properties.
Energy storage & solar, ultra-filtration/desalination via such materials (e.g. graphene, 2D materials).

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Questions?
michael@michaelpetch.com
@michaellpetch