CTK Ident pre production plan

1. Presented by SKUDUDU PRODUCTIONS
CTK Ident ‘Interactive’
CTK Ident Production Plan

2. Treatment
We have four idents to create a suit of idents. We all have our individual
idents that link together with the theme, brand identity and tone. Our theme
for our suit of idents is ‘Interactive’. The reason why we have called it
interactive is because we are showing that within our college all the students
interact with each other therefore all of our four idents include aspects of
interacting. The tone of our idents are fun and exciting to show that within
the college it is not just students sitting in a class room studying but that the
students also have fun within the college. The brand identity for our idents is
energetic because in each ident the person is using energy.
Our first ident represents the ‘dancing’ in our college. We have at the
beginning a ghost mask that will appear on the screen for three seconds.
Then it will fade into a dancer from our college dancing to music but this will
be edited as a drawing by using Rota scope, which will give it an animated
effect. The last dance move the ghost mask will appear again and transform
into the CTK logo. The reason why we have the ghost mask at the beginning
of this ident is because the mask is what dancers dance with, especially the
youth dancers in the industry, therefore that would target our young side of
our audience.
Our second ident represents the ‘Sport’ in our college. At the beginning of the
ident you will see a basketball bounce in to the camera frame and one of our
students that play basketball will catch the ball and dribble with the ball, then
he will shoot and as the ball gets through the net the CTK logo appears on the
screen. This will also be edited in animation as well.
Our third ident represents the ‘Art’ in our college. At the beginning of the
ident you will see an animated character painting on a canvas and as the
camera is circling the character when it is behind the character it will show
what has been drawn, which will be the CTK logo.
Our fourth ident represents ‘Advertisement’. At the beginning of this ident
the student will walk in to the shot and sit on a bench; picks up the
newspaper and reads it. As he turns the page in the newspaper the CTK logo
pops up out of the newspaper. This will be done as animation. The way all of
our idents are consistent is because all the idents use animation and they all
have the CTK logo at then end. Also our idents are creative because we have
used animation combined with live action.

3. Designs
The designs will be based on the theme of our suit of idents. It will also be based
on the idea created by the director. As our theme is interactive and based around
what is happening in our college, which will be shown in the channel, we will use
a series of colours to make it look my interesting and creative but we will be
consistent with the colours white and purple because that is the CTK colour.
Idents will also be based on the different elements of the sixth form for an
example, Performing Arts. This will link in with the idents because the subjects
contain element that will grab the attention of our target audience. The energy
behind the idents will represent the college as well as the channel; the design of
them will represent energy and passion within what they are doing. The style of
our idents will be animation combined with live action to give more of a creative
and stylistic look, which will appeal to our primary audience as well as our
secondary audience, who are the parents of the students.

4. Budget
Expenses Cost
Location Hire Total = £0
Provided by the college
Transport Total = £0
Free oyster cards
EquipmentHire Total = £0
Provided by the college
Camera–DSLR Total = £0
Provided by the college
Props/Costumes
(1 Dancer)
Total = £20
Other costumesare already
provided
Tripod Total = £0
Provided by the college
Talent Total = £0
Studentsin the college
Food £20
Total £40
Real industry budget
Props/Costumes
(1 Dancer)
Total = £20
Other costumesare already
provided
Talent Total = £100
Crew/Post-Production Total = £599
CameraOperator Total = £300
Editor Total = £500 per day
Edit Suit hire Total = £1399
Transport Total = £15
Food Total = £20
Total £3,443

5. Production Schedule
Production Company: Skududu Production Title: Interaction
Client: CTK
Tasks 26/4 29/4 2/3 5/3 8/3 11/3 14/3 17/3 20/3 23/3 25/3
Storyboard
(Daniel will have to
create four
storyboards)
Set Build/Location
Recee
(Nigel is finding the
locations on where
we should shoot
our footage)
Risk Assessment
(Tam is doing the
risk assessment)
Resources List
(Tommy is going to
find the resource
list that things that
we need)
Booking kit
(Nigel is going to
book the kit)
Crew Hire
(Tam is going to
hire the crew)
Shooting
(All of us are going
to be shooting)
Edit rough copy
(Daniel and Nigel
are going to be
editing rough copy)
Sound Mix
(Ashley is going to
create the sound
mix)
Edit Final Cut
(Daniel and Nigel
are going to edit
final copy)
Distribution
Release YouTube
(All of us are going
to distribute it on
youtube)
Deadline

6. Days of
production
Responsibility What has to be done
1 Director On the first day the director needs to explain the idea to the rest of
their team, therefore the team can understand the idea fully and has
an idea on whichperson is having whichrole. This is very important
because if the members in the team doesn’t know the idea then they
won’t be able to do their role within the team when they start todo
the production. A lot of money could be decreased because of the
lack of understanding of the idea, whichis very bad forthe business.
2 DOP/Animator The DOP job is the producing the storyboard of the idea to show how
the final piece should look. This is a guideline forthe team when they
are workingon the piece.
3 Assistant Director The assistant director role is to source the locations that they need
for the idea and they need to see if that particular locationis suitable
for their idea. Also they need to gain permission to shoot on the
premises that they want to shoot on and they need to create the
shooting schedule.
4 Camera Operator
/Director/Assistant
Director
These roles need to book out the equipment that they need to film,
they also need to source the talent and they need to get the talent to
sign a release formas proof that they give you’re their consent that
you are allowed to film them.
5 Every Role Shoot
6 Every Role Shoot
7 Every Role Shoot
8 Editor The editor’s role is to edit the whole footageand make it looklike an
ident
9 Animator The animator will be all of us because it will take a lot of time if we
leave it to one person to edit all fouridents, therefore we are going
to edit each part.
10 Everybody Submit the workto the client.

7. Performance Crew
 Production Plan/Producer: Tamaira Lynch
 Director/Editor: Nigel Chitme
 Assistant Director: Tamaira Lynch
 DOP/Animator: Tommy Griffin
 Camera Operator: Daniel Taiwo
 Assistant Camera operator: Ashley Davy
Team Roles and responsibilities
Name Role Job
Tamaira Lynch Production
Plan/Producer
The director handed me because he thought that I was capable to organise
and guide the crew.I am the one of three people whois the most organised
in the class, and i would make sure everyone and everything is in check,
Nothing willmissed out or un-organised.
Nigel Chitme Director/Editor Nigel has been chosen to be the director for this music video is because he
had the main vision of the music video so he will see all the little details of
the visual aspects of the music video and he has the biggest and general
image of the what the music videois going to be, he is also skilled in
shooting and editing therefore he will oversee if the shots has been editing
perfectly and in the way it is supposed to be edited in.
Tommy Griffin DOP/Animator Tommy has been chosen to be a DOP Animator because he is very skillful
with animation. The role that Tommy has is that he is animating the idents.
Howeverbecause it is a lot of workforone person to do wedecided to split
it between us and animate a different section each. HoweverTommy is the
main animator.
Daniel Taiwo Camera
Operator
Daniel has been chose by the director to be director of photography
because fromprevious experiences working on other projects Daniel has a
skill for good shot framing and he is exponential and understanding about
the rule of thirds, he has good knowledge on how to use a camera in terms
of getting the right light exposure, and when him and the director works
together withhis skills and the director's ideas they willbe able to
illustrate the idea we want to get across.
Ashley Davy Assistant
Camera
operator
Ashley was given this position because his skills on final cut pro is one of
the best in the class and has exceeded general knowledge of the software.
Also from our last project, Ashley's continuity editing is conception and
that is going to be a big asset to our production because we are doing a
narrative base music video.

8. Potential problemswith each (Health and safety issues; budget
production practicalities; practical skills resourcesetc)
Possible problems Possible Solutions
Budget: The budget (£50)
wouldn’tbe enough, as we would
have to book variousthings like
equipmentsuch as cameras,
tripods, lights (if needed), etc.
Bookingall this would be costly.
Therefore, if wewere in the
situation where weneeded to
invest the money provided for
another situation of bookingthe
equipmentwould haveconsumed
most of, if not all of our money.
Budget: How wewere going to
overcome this solution of budget
was by booking the equipment
free of charge from the college.
Therefore we would haveall of
our equipmentfor free and we
could use the budget provided for
something else that could be
moremandatory.
The idea: The idea that the
company agreed on together
might notbe what is produced in
the long run, asthe client could
have a differentidea, and as a
result, may wantto slightly
change the idea. Therefore as a
result wewould have to buy into
or in this case signing up for it.
The location will be fullof
studentsgoing to and from their
lesson and tryingto film in tight
corridorswith peoplegoing up
and down it can become a health
and safety problemsbut we have
set outto shoot while most
peopleare in their lessonsand
not muchis going on so that you
can capturea few students.
The idea: As company, wewould
have to educate the client, as it is
the job of the company to come
up with all the creativity, as well
as promotingthe college the way
he wantsto. We willhave to
educate the client also in the area
of makingperiod, in order to
reducehazards, and also for usto
shoot the ident without
interruptions, enablingusto
finish the identquicker and
properly.

9. Legalisation and regulation
Copyright issues that I may come across include things such as copyrighted
music and images. This may be overcome by either asking for the rights to
use the copyrighted music or by taking original images. copyright may also
come in to play which things such as copying other companies ideas for
example taking the BBC's current theme of Oneness, something
recognisable to the BBC brand and where ever.
Secondly, shooting licences will need to be kept in place as a way to work
on different locations with no problems, since our locations vary within each
of our idents, therefore we will need to get 4 different shooting licences, for
example, in a sports hall, classroom, dance studio and a park. These are
required because if we were to accidentally work in private land we could be
sued or kicked off the site mid way through.
Health and safe is also a key factor when talking about regulations, this is
because if there is any safety issues on the set everything will have to be
documented.
Another possible problem cold be at the end with technical broadcast
constraints, using broadcast safe colours and the correct resolutions.
Storyboards