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The Principles of Onboarding Top Candidates
Rossa Mullally, Associate Director, Sigmar Recruitment
Who’s this guy?
Perception
Reality
Robert Trivers
Perception
Reality
“I didn’t get that job
because I really didn’t
prepare at all and honestly
did a terrible interview”
Believe in yourself and others will too..
Reality “It’s a real pity we
couldn’t land that
candidate but our
interview process
was frankly terrible
and completely put
him/her off the
opportunity and
now they’ve gone
to our competitor”
THE INTERVIEW PROCESS
ENGAGE
The Tricky Part
Competitiv
e Salary &
Benefits
Fulfilling
Job
Career
Progression Culture
Flexibility
WYSIWYG
What You See Is What You Get?
The Common Denominator
Rossa Mullally
Associate Director,
Sigmar Recruitment
T: +353 1 4744621
E: rmullally@sigmar.ie

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Rossa Mullally, Associate Director, Sigmar Recruitment

Editor's Notes

  1. What I’d like to talk to you today about is the importance of having a consistent message and approach that reflect your companies brand and manages expectations of the people/talent involved in potentially joining your company.
  2. Before I start I’d like you to think about this..
  3. This is me in my head
  4. Unfortunately for me the guy on the right is probably closer to reality or at least somewhere in between.
  5. But what is going on here? Why am I talking about this. What’s happening here? I am deceiving myself. This guy Robert Trivers is an evolutionary theorist who lectured at Harvard and UCSC He believes there are 2 reasons people self deceive: 1 is to feel good We do it all the time; this morning I was worried about this presentation and I said “Everything's going to be OK!”
  6. Odds of Winning the Irish Lotto – 10.5 million to 1 Being eaten by a shark - 10 million to 1 Writing a New York Times Best Seller – 220 to 1 It gives us hope which is a good thing Like Gatsby reaching for that green light “to-morrow we will run farther, stretch out our arms farther”
  7. A friendly shark
  8. It could be him Becoming the US President - 10 million to 1 Everything's going to be OK
  9. Those of us involved in the recruitment process see this happening all the time How many of us have seen this type of candidate?
  10. However how many have seen this type? It doesn’t happen that often It’s not very nice and doesn’t make you feel better about yourself
  11. Essentially what Trivers argues that if you believe what you are saying others will believe it too..
  12. If each of us here examined our interview process would we see this?
  13. Or would we say this? Again the truth is probably somewhere in between
  14. We need to bridge the gap
  15. Engange, on brand, on time
  16. Now here’s the tricky part. All of this is interdependent. Get 1 part wrong and it all falls apart Also to make things more difficult all of this happens concurrently..
  17. This is you.. Wed afteroon 31st person who had reached out
  18. Not only that but what’s the cost of actually engaging with talent. Finding them is the easy part: candidates are out there It still costs time and money though Do you know what it costs your organisation to find a candidate? - Professional Licenses Training ATS systems What about the time it takes? When you do find them do you grab their attention? I approached a Dutch Software Sales candidate on behalf of one of my clients on a Wednesday afternoon; he told my I was the 31st recruiter that had approached him that week alone. - What’s cost here? What’s the cost if we get it wrong Manage expectations from the start Candidates who are uncertain will hedge bets Remember to pitch to your candidates – you are selling the opportunity to work in your organisation Earn the right to ask the tough questions. Sell your company 1st Candidate withdrew as felt the company was too flippant about the financial crisis Guy rejected the offer as interview process was too easy, said it sets a low bar so they must not have an awesome team Video interviews really annoyed candidates. Every single question in a 2 hour interview was negatively focussed 1 Way – no pitch
  19. Candidates are easy to find They are not easy to engage
  20. 15 seconds for a CV 5 seconds for your message
  21. 15 seconds for a CV 5 seconds for your message
  22. 15 seconds for a CV 5 seconds for your message
  23. 15 seconds for a CV 5 seconds for your message
  24. 15 seconds for a CV 5 seconds for your message
  25. Have a unique message in a crowded market place Speed limits are ignored How many would ingore this Have a unique message in a crowded market place Reason he engaged with me – 3 quarter progression rule
  26. In order to engage with top talent you need a brand that will attract them. But what is a brand? It’s actually hard to define  ”feature that identifies your company as distinct from those of others” it’s the expectations that you set? This includes everything we see here. Are you as a company aware of your brand? Are you aware of your clients brand? It’s important that everyone does so that it is reflected or illustrated during the interview process
  27. Don’t believe your hype You can’t give the same tired lines that Q: Arrogant recruiter “we’re the best and if people don’t want to work for us they are stupid” New Relic: new roles, due to growth. Changed quota, new VP has changed the culture
  28. Check what how your company is perceived? Check out how your client is perceived? Redundant for fighting story But check, Glassdoor, staff, google reviews etc.. If there is a problem you need to address it; either internally or with your client
  29. Make sure the recruitment process reflects the expectations: Do you say your committed yet are offering zero hour contracts? Do you say you are flexible yet require everyone to work from their desk 9-5.30am; or only interview during office hours Mon – Fri? Do you say you are creative but have a very rigid interview process that doesn’t allow for a candidate to shine? I have a friend that went to an interview that involved 2 hours of questions all negatively focussed. Sure this is ok to stress test someone but it doesn’t lend itself for a candidate to freely express themselves. Do you engage in candidates but at the end of the process offer a salary less than what is expected? It is important that we regularly check that we deliver on our brand and make sure that we are not fooling ourselves If we are we are losing potential employees When we don’t this happens: “one of the worst experiences I have ever had…the interviewer kept checking his watch and wouldn’t look me in the eye…he told me “you’d better know who our CEO is… Hire Bar COMMUNICATION:  I never heard back from the company about my status.  I was told I would be moving to the next step, but it never happened. –  TIMING:  I was told that I would hear back within a certain time frame, but it was not accurate. –  CANDIDATE EXPERIENCE:  Interviewers were rude. Process was impersonal. Intimidation tactics used. Outdated interview questions. –  INTERVIEWER QUALITY:  Interviewers were not on the same page about the requirements of the role.  Interviewers not engaged. –  PROCESS: There were too many rounds of interviews with too many people over too long a period of time.   Top 5 themes for the highest rated companies: –  INTERVIEWER QUALITY:  Interviewers were engaged, open and honest about the demands of the job. –  CANDIDATE EXPERIENCE:  Everyone was nice and took time to make me feel comfortable. –  INTERVIEW COORDINATION:  The process was well organized.  They worked around my schedule. –  INTERVIEW QUESTIONS:  Interviewers asked a variety of technical, experiential and behavioral questions. –  COMMUNICATION:  They followed up with me quickly.  I was informed of my status in a timely fashion.   Now saying that I had a candidate that I placed on a Monday, call me on a Friday saying that he was made redundant….for fighting.
  30. Google 11 month contract
  31. Top candidates respect needs to be earned so they will compete. You need to earn the right to ask the tough questions. To do this you need to showcase what you can offer as a consultant; prepping, navigating the process Your knowledge of the company, of the industry Vin Diesel is dead and Ted Danson is very worried Earn it Part is in your brand – get them to compete Part is how you interview - Dermot sharing weaknesses Make the candidates earn it – too easy not an awesome team
  32. How many red cars are there in Ireland? Don’t do it and don’t allow your clients to do it.
  33. Hire View Avoid using ATS systems Great for screening out volumes but won’t work for top talent Push back on your clients if they insist
  34. Don’t let time make the decision for you
  35. Every company has an interview process which means it’s a level playing field. Think about this The number one push factor that we see is I’m not fulfilled by my job The number 1 pull factor A job where the person feels they can make a difference It’s not benefits or salary – this is where a lot of companies focus
  36. If you can show that your company can offer meaningful work to candidates then you can compete for and win the talent. Think Brand, Engagement, Timing
  37. 42