The document provides product development details for J. Crew's Spring/Summer 2014 women's line. Key trends for the season include the colors orange, peachy nude, seafoam green and purple. Specific items are proposed including a V-neck t-shirt, embellished collar top, boyfriend blazer, shirt dress, tunic and bell sleeve top. Each item is accompanied by proof statements highlighting trends and competitor analysis to support the design. Suggested fabrications and minor changes to silhouettes are also noted. The line aims to incorporate on-trend details like lace accents, printed collars and scalloped edges at a low production cost.
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PRODDEV
1. J. Crew (Women’s)
Spring/Summer 2014
by
Takisha Griffith-Reefer
Professor: Robert Shultz
FMM 244 - 211
Product Development
JOB 1
1
1Friday, May 9, 14
3. Color Palette
MGSM
JOB 1
Proof Statement:
According to an article in WWD ,
orange dominated the runway
with designers like, Chanel,
Carolina Herrera and Prabal
Gurung. Designer Narciso
Rodriguez was quoted saying in
reference to the color orange “It
looks great with everything” and
Prabal Gurung called it an
“almost neutral”.
Fashion Snoops list red orange
and peachy nude as key color
combos for Spring 2014. They
also stated that “Seafoam and
aquafresh emerge as key fashion
colors across many collections”
Pantone named purple it’s 2014
Color of the year.
3
3Friday, May 9, 14
5. Proof Statement:
•The V-Neck tee has been a best seller for J. Crew,
five years running.
•The lightweight cotton used for the construction of
this garment costs .2% less than it did last year .
• Designers like Alexander Wang and Rag and Bone
continue to produce this classic V-Neck t-shirt, year
after year because it’s a closet staple.
5
JOB 2
Peachy Nude
Seafoam Green
Purple Extravaganza
Orange Crush
Lily White
5Friday, May 9, 14
7. Proof Statement:
•The embellished collar top, was in our top five best sellers last
year, it was responsible for the largest percent of sales in our tops
classifications.
•Unlike last season the top will be sleeveless for the Spring,
therefore cost of production will be less.
• As quoted from Fashion Snoops for Spring 2014
“Embellishment strikes up a conversation on originality”. Style
Sight also says “Collars in unexpected and contrasting colors,
materials, or lengths provide interest and a fresh spin to any
outfit, while embellished and detachable versions give the item
double-duty.”
.
7
JOB 3
Changes to be made
The fabric for the shirt will be cotton. It will be done
in peach, green and white. The embellishments are
going to be all rhinestones and not the faux pearls
shown in the inspiration.
Peachy Nude
Seafoam Green
Lily White
7Friday, May 9, 14
10. 10
Proof Statement:
•Our Benchmarks Ralph Lauren and Rag and Bone are doing
the boyfriend blazer this season and this signature look is what
we do at J.Crew, the men’s look for women clothing, it’s the right
side of androgynous.
•Style Sight reports that geometrics with a twist is major among
designers, they are taking it beyond just triangles and
rectangles. As seen in our print, which can be described as
“almost abstract”.
•Another quote from Style Sight in reference to the Blazer is as
follows “Classic, tailored pieces hit China streets in a myriad of
styles this Fashion Week. Blazers, sharp suits and pencil skirts
lead the charge, lending an elegant edge to youthful favorites
such as skin-baring crop tops and harem pants. Menswear-
inspired looks range widely from shrunken suits with quirky
details to double-breasted constructions reminiscent of the '80s,
proving that there’s a tailored take for everyone.”
The print is going to be on the interior of the jacket,
while the outside of the jacket is going to be done
peachy nude. The Sleeve was to be able to fold upwards
so that the wearer has the choice of showing the print as
a cuff.
Peachy Nude
JOB 4
10Friday, May 9, 14
12. 12
Proof Statement:
•Fashion Snoops Spring 2014 refers to the shirt dress
as a key item for the season.
•WGSN Reported that lace accents was a popular
trend for Coachella 2014. This trend has not lost its
mass appeal for the upcoming season.
•Style Sight reported that loose and comfortable is
currently a necessary for the predicted scorching
summer.
Changes to be made:
The Shirt Dress is going to be done in solid Seafoam green and
the lace will remain white, the bow tie is being replaced with
another button to the top, we are keeping the belt.
JOB 5
Seafoam Green
12Friday, May 9, 14
15. 15
Proof Statements
•Fashion Snoops says transparency is a leading
trend for S/S14. Openwork is seen as a necessity
for the upcoming season.
•They also say contrasting collars is still a fashion
do, onward to fall 2014.
• Our manufacturers have assured me that they
can produce this tunic at a 3 % less cost than last
year’s tunic, even with the intricate detailing.
Lily White
JOB 6
Changes to be made:
The collar of this shirt will be done in the
print, the rest of the garment will remain
white and will be 1.5” longer.
15Friday, May 9, 14
17. 17
Proof Statements:
•Scalloped Edges was a very popular trend in
Coachella this year according to WGSN S/S14.
•Doneger S/S14 reported that crisp whites was a
runway phenomenon for New York Fashion Week.
•Our Benchmark Tory Burch is doing bell sleeves for
the season as well as Free People, our bell sleeves
will be the only one with scalloped detailing however.
JOB 7
Lily White
17Friday, May 9, 14
