3. Why play the lottery?
Average amount won in the Powerball is 35 Million
dollars.
Record high winning in USA is 365 million. (In USA)
Record high winning is 656 Million dollars after being
split between three people. (Not in USA)
Because “You never know” (NY Lottery).
4. Statistics
Match 5+ Powerball =1:80,089,128
Match 5 = 1:1,953,393
Match 4+ Powerball = 1:364,042
Match 4 = 1:8,879
Match 3+ Powerball = 1:8,466
Match 3 = 1:207
Match 2+ Powerball = 1:605
Match 1+ Powerball = 1:118
Match Powerball = 1:74
5. Radio Advertisements
NY Lottery broadcasted advertisements over the radio.
Reason for using the radio was to try and reach people
in their cars so sales will increase. If people heard
these commercials while they were driving, they are
more likely to pull over and get a lottery ticket.
6. Effective Advertisement?
Over $30 Billion spent on the lottery every year.
Commercials and Radio broadcasts appeal to almost
everyone due to the content. (Money, Cars, Big
houses…etc)
7. Symbols
Long driveway (Big house). Hardest part of your
morning is driving down your driveway to get your mail.
Man doing his yard work (Nobody likes to do their yard
work, and if your rich you don’t have to).
Brand new car
