1. EL AMOR en
los
tiempos del cólera :
UA-NET future
and other facts
ʕ•͓͡•ʔ-̫͡-ʕ•̫͡•ʔʕ•͓͡•ʔ-̫͡-ʕ•̫͡•ʔ

2. EVENT OF
THE YEAR:
Mark has bought
Instagram for
$1 000 000 000,
а now is getting to
Snapchat

3. FACT 1:
we’ve matured
Facebook & Vkontakte
aren’t the place for
youngsters’ “hangings”
TA: all,25+ ≥ 68%
Source: Gemius, InMind, TNS 2013

4. FACT 2: we’ve almost stopped
growing
NEW USERS annual increment <
Where can we
get traffic?
Source: Gemius
6%

5. FACT 3: we love watching videos
75% of campaigns
over the UA-Net use
video as an Ad format
3,4,5-th pre-roll?
Source: Gemius

6. FACT 4:
70% of our new
cellphones
are smartphones
14% of all sales at the
household appliances and
electronics market
are made on Web
15% of traffic on WWW: hot or
not?
Source: GFK

7. FACT 5: Big
Brother is watching us
Ukrainians provide
tones
of personal data on
Internet
But only few big players provide
targeting…
Source: GFK
TRPs as a substitute for DMPs & RTB

8. key features for digital
market growth
Reactions. Simplicity.
Cupcakes
CPM, CPC, CPA?
Results!
PERSONAL DATA
2014:
VIDEO
SOCIAL
E-COMMERCE
MOBILE

9. wind of change 2014
3 important user behavior
trends

10. 3 important user behavior trends
storm of change 2014

11. 1. reactions
media-split
changing

12. user brain in
2004

13. 2004
2014

14. user brain in
2014

15. example of users behavior
changing

17. reactions

18. same time on
football.ua
and other
UA sportsites

19. same time on
facebook and
vk

20. same time
+10 minutes
on instagram

21. same time
+10 minutes
on youtube

22. few hours
later on
football.ua
and other
UA sportsites

23. few hours
later on ex.ua
and
torrents

24. conclusion?
media split has changed
your audience
is not only on TV during TV watching
you need to use all channels to find
it
if you want to stand out your
competitors

25. 2. simplicity
omnichannel

26. and your customer needs one
just imagine you are
to make some goodcows
steaks
the seller of the

27. users don’t like
hard ways

28. users like highways

29. cow.ua
choose your cow

30. cow.ua
choose your cow
get all information
about the cow
during your bus ride
via your smartphone

31. see the best cow deals
we sent you via email

32. choose your cow
and pay for it
on our adaptive site
via the tablet

33. share your happiness
with your facebook friends

34. conclusion
there is no useless channel to sell your

35. 3. cupcakes
ecosystem

36. users don’t want
usual approaches

37. users want
cupcakes

38. you need to be in close
connection

39. make them the offer they can’t
refuse

40. example of users ecosystem

41. there are athe one with cupcakes
but only lot of banks with similar
services

42. every bank client earn special
bonuses

43. how to earn bonuses

44. registrati
on
card
using
credits/deposit
s
form
informati
on
fb/vk likes
sales
points
home
money
e-banking
friends cards
sharings
friends

45. how to spend bonuses

46. REAL
e-market
utilities
VIRTUAL
games
auctions
credits
croudfundi
ng

47. conclusion
users want something
that change their life

48. THANK YOU
No fear, no distractions. The ability to let that which does not matter
truly slide.