Knowledge Paper- Construction Chemicals as Enabler Smart Cities

Knowledge and Strategy Partner
National conference on
2015
th
8 May 2015
Federation House New Delhi
66
thth
Knowledge Paper on
Construction Chemicals
as Enabler for Smart Cities

Knowledge Paper on
Federation of
Indian Chambers
of Commerce and Industry
Federation House
Tansen Marg
New Delhi - 110001
: +91 11 23738760 (11 Lines)
: +91 11 23320717 - 23721504
: ficci@ficci.com
CIN : U99999DL 1956NPL002635
T
F
E
www.ficci.com

Federation of
Indian Chambers
of Commerce and Industry
Federation House
Tansen Marg
New Delhi - 110001
: +91 11 2335 7364
: +91 11 2332 9369
: cmdoffice@thelalit.com
CIN : U99999DL 1956NPL002635
T
F
E president@ficci.com,
www.ficci.com

Manish Panchal
Practice Head - Chemical & Energy
Tata Strategic Management Group
manish.panchal@tsmg.com
Charu Kapoor
Principal - Chemicals
Tata Strategic Management Group
charu.kapoor@tsmg.com
FICCI & TATA Strategic Management Group has had the opportunity to work with several
construction chemical companies on various strategic business issues. The same knowledge
and experience has facilitated preparation of this report.
The construction chemicals industry will have a key role to play in the sustainable evolution
of the smart cities in India. Even though construction chemicals increase the cost of the
project by 2-5%, their benefits are multi-fold for e.g. they help in achieving higher
performance with lower lifecycle cost, in optimizing energy consumption and in controlling
the menace of corrosion. This has special relevance in present context when significant
importance is being given to infrastructure development of the country.
Indian construction chemicals market is still at a nascent stage as usage levels are much
lower compared to other peer markets due to limited awareness about the products and
their benefits as well as price conscious customers. However, the industry has showcased
significant growth in the last 5 years with new and complex molecules enhancing properties
such as strength, reduced water requirement, increased resistance to abrasion and corrosion
etc. Significant presence of global construction chemical companies in Indian markets have
further intensified the competition and boosted the market growth.
In future, changing dynamics of Indian construction industry and the plan to build 100 smart
cities are expected to significantly impact the construction chemicals market. Adoption of
international standards and increase in high rise buildings in Tier I cities will drive the usage
of admixtures and related construction chemicals in concrete. Corrosion prevention and
control is another area which will drive the adoption of construction chemicals. Going
forward, the focus will be on price to performance ratio and not price alone. Through this
report, we have attempted to highlight the key growth imperatives for industry players as
well as the regulatory bodies.
We sincerely thank all industry leaders whose valuable inputs have helped in building this
report.
This collaborative effort of FICCI & TSMG has resulted in preparation of this Knowledge
Paper. As always it was an insightful experience for Tata Strategic Chemicals team to
materialize this report. We hope it acts as a guiding light both for the players and the
consumers of construction chemicals.
Foreword
P S Singh
Head- Chemicals
FICCI
prabhsharan.singh@ficci.com
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Table of Content
Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
I. Introduction to Construction Chemicals. . . . . . . . . . . . . . . . . . . . . . 3
II. Indian Construction Chemicals Market. . . . . . . . . . . . . . . . . . . . . . . 5
1. Market size and past growth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2. Construction chemicals segments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
2.5.1 Sealants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
2.5.2 Grouts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
2.5.3 Tile adhesives. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
3. Major players. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
4. Key challenges. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
5. Growth drivers and Future Outlook . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
6. Key growth imperatives. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
III. Special Focus: Construction Chemicals: An Enabler For
Smart Cities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
IV. Corros
V. Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
VI. Annexure I: Major Players . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
VII. About Tata Strategic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
20
ion Mitigation in RCC – State of
The Art Effective Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
VIII. About FICCI. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
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Figure 1: Categories of Construction Chemicals . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Figure 2: Indian Construction Chemical industry (INR Crores) . . . . . . . . . . . . . . 5
Figure 3: Indian Construction Chemical product share (%age). . . . . . . . . . . . . . 6
Figure 4: Cement consumption in India . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Figure 5: Construction industry in India . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Figure 6: Comparison of Per Capita Cement Consumption (Kg.). . . . . . . . . . . 15
Figure 7: Indian Construction Chemical industry (INR Cr) . . . . . . . . . . . . . . . . . 17
LIST OF FIGURES
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T
his report is developed by FICCI in association with Tata Strategic
Management Group as the knowledge paper for the "6th Conference on
Construction Chemicals, 2015".
Indian construction chemicals industry was valued at INR 3,500 Crores in FY 14 and
grew at 12% between FY 09 to FY 14. Admixtures constitute majority of the market
with 42% share. Flooring and waterproofing agents are the next leading segments
with 14% share each. Chemicals for repair and rehabilitation constitute another 12%
of the market while the remaining 18% is formed by adhesives & sealants. The share
of flooring chemicals is high in Indian market as compared to developed world while
India has a low share of tiling, sealants and waterproofing.
Overall market is fairly consolidated but there is considerable fragmentation of
individual products and application areas. A large number of global construction
companies have set up local manufacturing operations in India. The top 7 players
account for ~50% of the market; next 20 players ~25% and the remaining 25%
comprises of small and unorganized players.
Going forward, the industry is expected to maintain its growth momentum driven by
building up of Smart Cities, untapped potential of the market and expected growth
in construction industry over the next 5-7 years due to government's investment
plans in infrastructure.. The industry is expected to grow by 15% p.a. over the next 5
years to reach INR 7,000Crores by FY19. Also, increasing awareness amongst
industry players regarding compliance with international standards is expected to
promote the adoption of best practices in the industry. Ban on onsite mixing of
Executive summary
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cement and compulsory usage of ready to mix cement in metros are the key
government regulations which could have significant impact on the industry
growth.
In spite of the strong growth drivers, the industry faces challenges in terms of
low awareness levels, lack of skilled labor and high price-sensitivity of
customers. Hence, it becomes imperative for construction chemicals
manufacturers to invest in effective marketing of products to make users
aware of their applications and benefits. Providing technical training to
workers about appropriate usage of chemicals in construction will also
ensure correct application and better results, reinforcing the customers'
belief in the utility of construction chemicals.
Going ahead, the construction chemicals industry should focus on
developing new processes and products with sustainability as the core
principle. This requires developing a collaborative platform in which the
academia, government and regulatory bodies, manufacturers and customers
come together and promote and execute strategies for implementing
judicious use of chemicals in the construction industry.
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C
onstruction Chemicals, as the name suggests, are the chemical
compounds used in construction activities, be it residential, non-
residential or non-building. These compounds belong to a niche
segment of the specialty chemical industry and can be used either in existing
construction projects to speed up the work or in new construction projects to
impart durability and strengthen the structures. Although Construction
Chemicals account for 2%-5% of the project cost, the benefits realised are far
more than the increase in the cost of the project Some of these chemical
products help in minimizing the quantities of cement and water used in the
construction. These compounds impart chemical as well as physical
properties in applications such as cross-linking or phase change (from liquid
to solid). Construction chemicals are essential for high quality concrete and
for promoting the improvement of concrete performance. They also increase
the life of construction work and impart additional protection from
environmental hazards. Based on end use applications, these compounds
can be broadly classified into five categories as shown in Figure 1.
I. Introduction to Construction Chemicals
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*PCE: Polycarboxylic ether; SNF: Sodium Naphthalene Formaldehyde; SMF: Sulphonated Melamine Formaldehyde
A representative picture of the chemicals is as below:
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CONSTRUCTION
CHEMICALS
WATER PROOFING
CHEMICALS
CONCRETE
ADMIXTURES
FLOORING
COMPOUNDS
REPAIR AND
REHABILITATION
MISCELLANEOUS
Ligno based Polyurethane based Epoxy & floor
hardners
Cementitious
repair mortars Sealants
*SNF & SMF based Bitumin based
Polyurethane
coatings
Polymer repair
mortars
Grouts
*PCE based
Polymer - SBR,
Acrylic
Polyurea based Epoxy based
resin mortars
Adhesives
Figure 1: Categories of Construction Chemicals

T
he Indian construction chemical market is attracting lots of attention with
most of the global construction companies present with their full portfolio of
products in India. Increased focus on infrastructure investment by
Government, vertical Growth in metros, participation of overseas investors and
contracting companies, and Governments' plan to build 100 smart cities in India will
propel the construction chemicals segment in coming years and its future growth
look bright as detailed in the report later.
The construction chemicals market in India has grown from INR 1,900 Cr. in 2009 to
approx. INR 3,500 Cr. in 2014 and is expected to grow close to 14-16% p.a. for the
next five years. This will primarily be driven by improving awareness of usefulness of
construction chemicals, emphasis on infrastructure and the National Manufacturing
Policy which aims at increasing the share of manufacturing in GDP from present 16 %
to 25 % by 2022. Moreover, Government's plan of investing USD 1 Trillion on
infrastructure during the 12th five year plan and "Make in India" initiative would also
have a significant positive impact on demand of construction chemicals.
1. Market size and past growth
II. Indian Construction Chemicals Market
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1,900
3,500
2009 2014
Source: Industry Reports, Tata Strategic Analysis
Figure 2 : Indian Construction Chemical industry (INR Crores)

2. Construction chemicals segments
Broadly, construction chemicals can be divided into five major segments The market
is largely driven by concrete admixtures, which accounted for 42% of the total
market in 2014. Flooring and waterproofing chemicals are the next big segments
with a share of 14% each. Other segments include sealants, grouts and adhesives
which together account for ~18% of the total construction chemicals market. The
share of flooring is high in Indian market as compared to developed world while
India have low share of Tiling, Sealants and waterproofing. Indian construction
chemical market has >80% business in new builds.
2.1Admixtures
Cement is a widely used as binding material in construction. For concreting,
cement is mixed with crushed rock, sand and water in specific proportion to
produce concrete. For getting better results, better workability, more
strength, and finishing, cement or mortar admixtures are used. Chemical
admixtures are added to the mix immediately before or during mixing.
Admixtures are primarily used
lTo reduce water content in concrete.
Figure 3 : Indian Construction Chemical product share (%)
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Admixtures
42%
Flooring
14%
Waterproofing
14%
Repair &
rehabilitation
12%
Misc
18%
Product share of Construction Chemical India, 2014
Notes :1) Miscellaneous includes – Tiles, Sealants and Grouts
Source: Industry reports, Tata Strategic analysis

lTo increase compressive strength and durability parameter of concrete.
lTo enhance the workability and giving more transportation and placing
time.
Admixtures are used during the first stage of construction. The market in
India was valued ~INR 1,500 Cr (42%) in 2014. Ligno based, SNF (Sulfonated
Naphthalene Formaldehyde) & SMF (Sulfonated Melamine Formaldehyde)
based and PCE based are the three types of admixtures mostly prevalent in
the market -. Ligno based admixtures were the first generation admixtures
and gave lower performance compared to SNF and PCE based admixtures.
PCE based admixtures are the 3rd generation admixtures and are usually 3-4
times more expensive than SNF/ Ligno based admixtures. The raw materials
for manufacturing of PCE admixtures have not been easily available in India in
past years. Few companies have now started producing this them
domestically in the last year or so which will act as a catalyst to drive their
demand.
2.2 Flooring agents
Flooring compounds are mostly epoxy and polyurethane based. Industrial
flooring compounds are used to meet various industrial needs such as
abrasion, load impact, chemical attack, moisture penetration, strengthening
of damaged floors, as well as improving the aesthetic appeal of the floor.
They are also used to provide certain special features such as slip resistance,
static resistance, fire resistance, antibacterial properties, and so on.
Flooring compounds are largely used at the finishing stage of the
construction. Major commercial complexes and shopping malls prefer such
products. The market for such compounds in India is valued ~INR 500 Cr in
2014. Epoxy and floor hardeners constitute the major share of the market
followed by PU based flooring agents.
2.3 Waterproofing agents
Water proofing caters to various end use applications with products based on
Bitumen, PU and polymers like SBR & Acrylic. These compounds are available
in liquid, solid, slurry and two-component coating forms.
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Water proofing compounds are designed to stop water infiltration. These
compounds or membranes can be extremely effective when applied on the
exterior of a foundation system. Application of the water proofing
compounds can be done by implant treatments i.e. either dipping or
spraying or by low-pressure spraying on the surface.
Water proofing compounds are added during the construction as integral
water proofer during the construction, for waterproofing of concrete and
also post construction as a preventive and maintenance waterproofing
ingredients. The size of this segment is estimated ~INR 500 Cr in 2014. The
price of products varies depending on the raw material used. The industry is
moving away from bituminous compounds due to their lower performance
and non- eco-friendly nature.
2.4 Repair & Rehabilitation
The repair and rehabilitation is a highly unexplored and underdeveloped
market. Retrofitting is basically addition of new technology or features to
older systems and improving the structures with energy efficiency.
Rehabilitation is reconstruction of the structural components which were
damaged. These products include cementations repair mortars, epoxy based
mortars and other products like rust removers, anti-corrosion products etc.
The size of this segment is estimated ~INR 430 Cr in 2014. Cementitious
mortars are most frequently used due to their lower prices as well as the ease
of usage. Polymer based repair and rehabilitation products are widely used as
they are less expensive than epoxy based material and also comply with the
desired strength criteria. Epoxy based mortars are the growing segment and
skilled labour is required for most of the product applications.
2.5 Miscellaneous
2.5.1 Sealants
Sealants are used to seal expansion joints, cracks, joints in concrete roads and
to fill gaps between concrete. Major types of sealants include the following:
lPolysulphide sealants: These are most commonly used in the construction
industry as expansion joints for concrete roads, structural joints and
others.
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lPolyurethane sealants: These are used for high-end applications where
high flexibility and bonding strength are required.
lSilicone sealants: These are generally used where good bonding is
required between two dissimilar surfaces such as fixing of glass on metal
frame.
2.5.2 Grouts
Grouts are compounds used for giving extra strength for the foundations of
load-bearing structures. They are also used for repair and sealing of cracks
and gaps. Grouts have different chemistries depending on the applications
as discussed below:
lEpoxy-based liquid grouting compounds are mainly injected into the walls
to fill hairline cracks and gaps, thereby improving the strength of the
structure.
lCementitious grouts are used for imparting extra strength to machine
foundations, base plate or anchor bolts for machines or equipment and
others. They are also used for repair of building structures and in heavy
industries such as steel, power plants and ports.
lPolyester-based grouts are also available, which are used for anchoring to
impart strength to foundations that must be achieved in limited available
space. Grouts can also be made to have special characteristics such as fast
setting, free flow, on-shrink and others by addition of different additives as
per the end-user requirement.
2.5.3 Tile adhesives
Tile Adhesives are made using high quality material which enhances the
durability of the adhesive and its bonding span is increased. They are
primarily based on cement, epoxy and polymer formulation (mainly acrylic
polymer). Cementitious adhesives are most commonly used in India owing to
their lower price. They are used in a variety of applications as discussed
below:
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lCementitious adhesives: Cement based adhesives are largely used as wall
tile adhesives & ceramic floor tile adhesives. Water resistant cements and
polymer modified cements are suitable both for internal and external use.
lEpoxy adhesives: Epoxy resins are two component cold curing adhesives
which produce high strength durable bonds. These adhesives may be used
internally or externally and are resistant to oils, water, dilute acids, alkalis
and most solvents
lPolymer based adhesives are suitable for fixing wall tiles in damp and wet
conditions like domestic showers, swimming pools.
3. Major players
4. Key challenges
The overall market is fairly consolidated but there is considerable
fragmentation of individual products and application areas. There are a large
number of global construction companies who have set up local
manufacturing operations in India. The top 7 players account for ~50% of the
market; next 20 players ~25% and the remaining 25% comprises of small and
unorganized players. In the past there has been a considerable change in the
market share of companies due to which medium-sized and regional
manufacturers have gained considerable share of market. Based on revenues,
top 5 players are Pidilite, BASF, SIKA, FOSROC and SWC. There are many other
regional and smaller players as well. Approximately 300 companies are
estimated to be operating in this segment.
*Top 5 Player profiles are given in Annexure I.
The construction chemicals market in India is still under-developed when
compared to other countries, such as China, which accounted for 42% of the
global construction chemicals consumption in 2014. Consumer awareness is
very low regarding new chemical techniques and construction aids. Margins
are lower because most contractors prefer low-cost chemicals to reduce the
overall construction cost. High value products have limited demand and are
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used only by premium construction houses. Some of the key challenges faced
by the industry are as follows:
lLow awareness: There is a lack of awareness regarding the positive
impacts of construction chemicals in increasing the durability of structure;
savings both in terms of time (and therefore) cost during construction. The
focus is not on total life-cycle cost.
lPrice sensitive market: Indian construction chemicals market is highly
cost-conscious. The customers are not willing to spend much on
construction chemicals. They are still not fully aware of the benefits of
various construction chemicals and hence tend to use low-cost substitutes.
Decisions are taken based on immediate cost and not on overall benefits
achieved from the usage of these materials.
lFragmented Industry: The construction chemicals market is comprised of
large MNCs as well as several local small-scale manufacturers. Due to low
entry barriers, competition is high and several low value products are being
sold in the market.
lRaw material availability: Contractors are not adequately aware about
the use of right type and quality of construction chemicals for durable
structures. The durability of material is not been studied extensively by the
manufacturer under Indian condition. The chemical protection and
maintenance is not well understood by the user. The application tools or
accessories need to be updated. The code provision or the user guide line
with product is missing
lUnskilled labourers: The practice of employing unskilled workers in
construction activity is still hampering the growth of the sector, as
construction chemicals are sensitive products and their use requires basic
technical expertise and training.
lLack of stringent regulations: The industry lacks in relevant consumer
standards for construction. Market participants are also frequently
challenged by the absence of quality standards for manufacture and
application of construction chemicals which leads to price wars.
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lBan on illegal sand mining in India: National green tribunal (NGT) banned
sand mining from river beds without an environmental clearance across
the country in August, 2013. Sand and bricks, apart from steel, cement and
aggregate, are the prime raw material that goes into construction. Due to
non-availability of natural sand, industry has started using crushed stone
sand and artificial sand. This is likely to impact the usage and requirements
of construction chemicals in the market as the quality specifications of the
concrete from artificial sand would be different than that of the natural
sand.
Construction chemicals market has a high growth potential due to the
expected growth in construction and manufacturing sector in India. With
growth primarily driven by increasing construction activities in both new
construction and repairs & rehabilitation technologies, demand for
construction chemicals has increased. Many newly developed products give
better performance and results. Hence, there is a shift in demand towards
products offering better performance value-added products such as silicon
caulks, specialty cement additives, polymer-based grouts and mortars etc.
Recent "100 Smart Cities" initiative rolled out by the new government will
provide a boost to the construction chemical industry as well. Other key
growth drivers for the construction chemicals market in India are as follows:
Housing for all by 2022
The commitment to have housing for all by 2022 is the vision of the new
government, and realizing this dream can be a step towards building a
brighter India. By 2022, India needs to develop about 11 Cr. housing units for
which investments of more than USD 2 trillion or about USD 250 to 260 billion
annual investment until 2022 will be needed. The focus will be on affordable
urban houses, which is 70 per cent of the total urban housing requirement.
This will act as an enabler for higher demand of construction chemicals in
India.
Cement consumption across India is projected to grow by a robust 7 per cent
CAGR over 2014-15 to 2018-19. It is driven by improvement in economic
5. Growth drivers and Future Outlook
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growth, and better execution of housing and infrastructure projects. Over the
next five years, the housing sector would remain the largest end-user of
cement, followed by the infrastructure sector.
Figure 4: Cement consumption in India
Growth in end-use market:
The Indian construction opportunity is expected to grow by 1.5 times over
the next 5 years.
Figure 5: Construction industry in India
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Cement consumption in India
26
35
27
59
35
40
50
40
60
48
60
67
60
77
67
2009 2014 2019P
Notes : MMTPA- Million Metric Tones Per Annum
Source: Crisil, Industry reports, Tata Strategic analysis
North
South
East
West
Central
`232
MMTPA
`301
MMTPA
`169
MMTPA
5.3%
7.1%
CACR
Source: Crisil, Industry reports, Tata Strategic analysis
18%
Rs. 12.9 Tn
Rs. 19.0 Tn
1.5x
89%
82%
2015-2019P2010-2014
11%
Construction Market Opportunity (Rs. Tn)

This growth will be driven by investments in the infrastructure segment,
which are expected to reach Rs. 19 Trillion over the next 5 years. Government
spending has been one of the key drivers of the growth of the construction
industry. The financial constraint on the government has been reduced by
several public-private partnerships, hence increasing the focus on
development. Other growth drivers are as follows:
lNational Manufacturing Policy which aims at enhancing share of
manufacturing in national GDP from 16% to 25 % by 2022.
l"Make in India" (MII) initiative which covers 25 key sectors like automobiles,
chemicals, pharmaceuticals, textiles, ports, aviation, leather, railways,
construction, mining etc. encourages companies to manufacture products
locally. If implemented as envisaged, this scheme can boost to the
construction chemical industry to the new heights. Focus on infrastructure
development: Government of India's commitment to increase spend in
infrastructure to 10% of GDP in the 12th Five-Year Plan
lRising aspirations of large middle income group and changing
demographics driving demand for residential real estate
lIncreasing urbanisation: ~30% of Indian population is urban and
Urbanization to grow to 40% by 2030
l100% Foreign Direct Investment (FDI) in real estate to boost construction
activities
lIncreasing acceptability of ready mix concrete (RMC) is also leading to
increased demand for construction chemicals. Currently, the use of RMC in
construction is around 7% of domestic cement demand. This is expected to
rise to 20 to 25% over the next few years
Increasing penetration of construction chemical products:
The penetration level of construction material is currently very low in India as
compared to other countries.
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This is mainly due to insufficient understanding of the benefits of these
compounds along with a lack of technical skills to use construction chemicals.
However, construction chemicals are finding increased usage driven by:
lIncrease in awareness about quality construction materials such as
performance-enhancing products among consumers and builders.
lIncreased construction activities triggered by urbanization and
development of rural areas which are still largely untapped markets
lThe use and access to foreign technology and the entry of foreign
companies in the construction chemicals sector has eventually resulted in
quicker growth of the construction chemical sector. Today several projects
funded by multilateral agencies like ADB and World Bank have made use of
good quality construction chemicals mandatory
lArchitects and consultants have realised the importance of quality
construction chemicals and they generally tend to specify trusted brands
of construction chemicals
lCCMA (Construction Chemical Manufacturers Association) India, is an
organized body working to promote the use of Construction Chemicals in
India". They conduct technical seminars and awareness programmes for
the benefit of construction industry.
Figure 6: Comparison of Per Capita Cement Consumption (Kg.)
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Per Capita Cement consumption (KG’s)
Source: Global Cement Report, IMF, Tata Strategic analysis

lThe construction chemicals industry also provides technologies and
products to provide additional performance and endurance to structures
and hence reduce the impact of corrosion. Chemicals including surface
coatings, floorings, concrete admixtures, corrosion inhibitors, grouts and
sealants, repair mortars protect the surface from corrosion by restricting
the ingress of moisture and providing a 'sealed' structure.
With increasing awareness in the industry, the usage of construction
chemicals across all its product groups will improve in coming years.
Changing regulatory environment:
Current Government's focus on "Zero Effect and Zero Defect" to establish
India as an efficient manufacturing country will contribute in further
propelling the use of construction chemicals. Other regulatory aspects which
will drive the usage of construction chemicals are:
lCurrent and prospective regulatory guidelines incentivizing energy-
efficient and green buildings are expected to drive demand for suitable,
innovative protective coatings and safe chemicals.
lCompulsory usage of Ready Mix Concrete in Metros like Mumbai,
Bangalore etc. is a key regulatory change. Similar regulations in Tier-I &
other cities would be a key driver in increasing the usage of construction
chemicals.
lWith increased government focus on investments in infrastructure,
increase in usage of RMC in Govt, infrastructure projects would boost the
growth further
lGovernments' initiative to build 100 smart cities will require materials with
high performance levels. This will require advanced construction
chemicals.
Increasing compliance with international manufacturing standards:
Indian Construction industry is fast adopting the best practices from across
the world and implementing consumer standards matching with
international standards. This will help increase the current penetration levels
of construction chemicals. The following illustrations explain the upcoming
trends which are driving the usage of construction chemicals:
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lBan on onsite mixing of concrete is aimed at reducing pollution levels and
in turn would generate demand for ready-mix concrete admixtures
lSelf-compacting concrete (SSC) is being preferred over normal-strength
concrete as SSC doesn't require external compaction and enhances
strength of structure. Increased usage of SSC would drive the growth of
special admixtures like plasticizers and retardants
lHigh rise buildings are being developed in cities owing to space
constraints. This trend is driving the growth of high performance concrete
and increased use of admixtures and related construction chemicals
The Indian construction chemicals market is expected to show high growth
rate of approx.. 15p.a., in the future. It is expected to reach ~INR 7,000Cr by
2019 mainly driven by the untapped potential of the market and steady
growth in the construction industry over the next 5 to 7 years.
Figure 7: Indian Construction Chemical industry (INR Cr)
6. Key growth imperatives
Construction chemicals industry has a good growth potential in the next 5
years. The industry needs initiatives from leading players, government,
regulatory bodies, as well as industry associations/ federations to for growth. Knowledge and Strategy Partner
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20192014
3,500
7,000
Source: Industry Reports, Tata Strategic Analysis
Construction Chemical Market India (Rs. Crores)
`15%

Key growth imperatives for industry players could be highlighted as:
lStrong marketing and increased customer awareness: Effective
marketing of products is essential to make users aware of their applications
and benefits. Manufacturers could consider investing in programmes to
educate construction contractors about the benefits of using superior
construction chemicals, in terms of lower project completion time and ease
of usage. It is imperative to maintain long-term relationships with
customers and exert influence over channel partners to retain foothold in
the industry.
lSkill development among workers: Providing technical training to
workers about appropriate usage of these chemicals in construction will
ensure correct application and better results, reinforcing the customers'
belief in the utility of construction chemicals. Industry and academia could
tie-up to provide dedicated courses/ training on construction chemicals in
engineering institutes as well as ITIs.
lProduct innovation: Product innovation requires international standards.
Focus on sustainability / green aspects, corrosion issues (which takes
almost 3% of national GDP) will require innovation. Construction chemical
manufacturers must focus on development and marketing of innovative
products (e.g. silicon-based sealants) which are expected to outgrow
traditional products.
lRight value proposition: Companies with products providing right value
proposition are likely to capture significant share of the market. Given the
low awareness and price sensitive nature of the market, it will be
challenging to get consumers to accept more expensive products. Thus
product innovation must also focus on creating products with wide
applications.
lAdoption of modern techniques of delivery: Construction chemical
companies could focus on adopting modern techniques of delivery such as
on-site mixing of concrete and energy consumption in buildings by
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effectively liasoning with the government and the construction industry.
The ability to deliver the product at the consumer's doorstep would be key
to success for construction chemicals players.
Government and regulatory bodies could play an important role in driving
the growth of industry by focusing along the following lines:
lIncrease infrastructural investments: Government's initiatives towards
infrastructural development are one of the major factors driving the
growth of construction chemicals industry. The construction industry is
witnessing support from World Bank and ADB and all the projects funded
by these organizations necessitate the use of construction chemicals.
100% FDI in real estate sector would also significantly drive the growth of
construction chemicals
lPolicies for promotion of construction chemicals: Indian government's
initiative towards favourable policies like National Building Code and
Green Building is estimated to boost the growth in construction chemicals
market.
lDefine quality standards: Government and regulatory bodies could
come together to define set quality standards for the industry. This would
dampen the growth of low quality, cheap construction chemicals and
incentivise players to invest in the industry. Organizations such as CCMA
(Construction Chemical Manufacturers Association) India, can promote
the use of Construction Chemicals in India by conducting technical
seminars and awareness programmes for the benefit of construction
industry.
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III. Special Focus: Construction Chemicals:
An Enabler For Smart Cities
R
ecently, the Indian Government outlined the plan for development of
100 smart cities. A sum of ~Rs. 7,000 Crores was allocated for
developing these as satellite towns of larger cities and by
modernizing existing mid-sized cities. The major focus of the scheme is to
develop such cities which will rely on utilizes latest technology to run
transport, utilities, housing, healthcare, safety and other municipal services.
This plan has been introduced to address the issue of increasing migration of
people and burgeoning population (According to reports, India's population
is expected to reach 1.45 billion, passing China around 2028). A smart city is
characterized by efficient infrastructure network and excellent delivery of
services. This encompasses various fronts like telecommunications, logistics,
water and gas supply through methods such as smart meters, sensors and
global positioning systems. There would be a phase-wise development of
100 Smart Cities in India.
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These smart cities involve the participation of multiple stakeholders from
overseas governments, agencies, multinational companies and society. The
government is committed towards the development of smart cities. As of
now GOI has signed deals with various developed countries to build eight
cities - three with Germany, three with the United States, and one each with
Spain and Singapore.
Energy efficiency is one of the cornerstones of the smart communities.
Construction Chemical industry can provide smart solutions in the building
construction sector. Government along with other stakeholders needs to
realize the role chemical innovation can play in Smart Cities. To understand it
further the European Technology Platform for Sustainable Chemistry
(SusChem) published a new report outlining some of the benefits of chemical
innovation. 'Innovative Chemistry for Energy Efficiency of Buildings in Smart
Cities'. Some of the innovations where chemistry can make a huge difference
are summarized as follow.
NO. CHEMISTRY POTENTIAL BENEFITS
1 High Reflectance
Indoor Coatings light (increased perceived light up to 20%) and can help
keep sunshine heat inside the building in wintertime.
2 High Performance lReduce energy heating costs from 30% up to 80%. Their
Insulation Foams insulation performance is almost three times higher than
and Panels conventional insulation materials
lThese coatings optimize the use of natural and artificial
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NO. CHEMISTRY POTENTIAL BENEFITS
3 Phase Change
Materials (PCM) during the day and release it at night, providing energy
efficiency on heating and cooling.
4 High reflectance lReflect radiation from sunlight and reduce roof and wall
and durable temperatures, leading to energy savings on cooling.
outdoor coatings Such coatings can save up to 15% of air conditioning
energy consumption while also allowing for smaller and
more effective conditioning systems.
lEnable walls and ceilings to absorb and store excess heat
Chemicals can help to bring efficiency in the various facets of the smart cities
Water Management Systems, Infrastructure, Transportation and so on.
Construction chemical can contribute towards the development of durable
and energy efficient buildings and home. Some of the areas-wise
applications and benefits have been tabulated below:
Areas Application Benefits
lDesalination of sea water
lSustainable water treatment solutions
lRecycling, water discharge facilities and providing a 24x7
water supply
lPhase Change Materials (PCM) enables savings of energy
on heating and cooling processes.
lHigh reflectance and durable outdoor coatings can lead to
energy savings in cooling
lFormaldehyde abatement and ammonia-free paints can
reduce volatile organic compound (VOC)
lLight-weighting vehicles using composite polymers
lSpecial elastomers can reduce vibrations and enable noise-
free transportation
lGreater energy efficiency, higher safety norms and lower
exhaust emissions
lPolyurethanes can offer excellent structural strength,
durability and adhesion to laminates and liner materials at a
cheap price
lAdvanced heat transfer fluids offer stable replacement to
the refrigerant gases bringing down pollution.
Water Management
Systems
Infrastructure
Transportation
Energy
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Areas Application Benefits
l
improving cost efficiencies of energy solutions
lSewage treatment plant (STP), using ultrafiltration
(UF) and reverse osmosis (RO) technologies can save
huge amount of water
lTreated water can then be utilized for other activities
such as air-conditioning cooling, horticulture,
construction, etc.
Effective chemical alternatives can significantly
Waste Management
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IV. Corrosion Mitigation in RCC – State of
The Art Effective Solutions
Abstract -
India loses INR 2 trillion (USD 40 billion) which is roughly about 4% of our
national GDP every year due to corrosion of infrastructure, industrial
equipment and other vital installations, according to last estimates from
Corrosion Management Committee of CII. In addition to causing severe
damage and threat to public safety, corrosion disrupts operations and
requires extensive repair and replacement of failed assets. This is likely the
single biggest opportunity to save costs due to corrosion and enhance the
life cycle and sustainability of civil structures.
The corrosion of metals especially reinforcing steel has been receiving
increasing attention because of its widespread occurrence and the high cost
of repairing these structures. Concrete normally provides reinforcing steel
with excellent corrosion protection. The highly alkaline environment in
concrete creates a tightly adhering film that passivates the steel and protects
it from corrosion. However, corrosion can occur if the concrete is unable to
resist the ingress of corrosion causing substances, the structure was not
properly designed for the service environment, or the environment is not as
anticipated or changes during the service life of the structure.
Exposure of steel to chloride ions is the major cause of premature corrosion of
steel reinforcement. In some circumstances corrosion of steel reinforcement
takes place in the absence of chloride ions as well such, for example due to
carbonation of the concrete. Other factors that affect the rate and level of
corrosion are heterogeneity in the concrete and reinforcing steel, pH of the
concrete pore water, carbonation of the cement paste, cracks in the concrete,
stray currents and galvanic effects due to contact between dissimilar metals.
Research on corrosion has not produced a carbon steel or other type of
reinforcement that will not corrode when used in concrete and which is both
economically and technically feasible.
In addition to ensuring good quality concrete, careful design and good
construction practices this paper will outline the various state of the art
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1 2 3 4
Dr. S. K. Manjrekar , Sourabh Manjrekar , Dr. R.S. Manjrekar and Ishita Manjrekar

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technologies - physical barriers, chemical and electrochemical, that are being
deployed with varying degrees of success and in various permutations and
combinations to help combat this gross national loss. Specifically this paper
will seek to briefly explain the causes and mechanism of failure of concrete
structures due to corrosion and then outline corrosion management and
prevention technologies including Corrosion Mitigation Admixtures,
Protective Coatings, Galvanic Systems and Impressed Current based systems.
All metals except gold and platinum are thermodynamically unstable under
normal atmospheric conditions and will eventually revert to their oxides (or
other compounds). Therefore the information of importance to the engineer
who would use the metal is not whether the metal will corrode but how fast
the corrosion will occur.
Introduction
Figure 1 : Friends of Corrosion
Corrosion Control Methods:
Research on corrosion has not produced carbon steel or other type of
reinforcement that will not corrode when used in concrete and which is both
economically and technically feasible.
construction practices this paper will outline the various state of the art
technologies - physical barriers, chemical and electrochemical, that are being
combinations to help combat this gross national loss. Specifically this paper
will seek to outline corrosion management and prevention technologies

including CorrosionMitigation Admixtures, Protective Coatings, Galvanic
Systems and Impressed Current based systems.
Metallic coatings for steel reinforcement fall into two categories: sacrificial
and noble (non-sacrificial). In general metals with a more negative corrosion
potential (less noble) than steel such as zinc and cadmium give sacrificial
protection to steel. Results of the performance of galvanized reinforcement
2 3
bars have been conflicting. Marine studies and accelerated field studies
have shown that galvanizing will delay the onset of delaminations and spalls
but will not prevent them. In general it appears that only a slight increase in
4
service life will e obtained in severe chloride environements.
5, 6, 7, 8,
Numerous non-metallic coatings for steel have been evaluated but only
fusion bonded epoxy powder coatings are produced commercially and
widely used. The epoxy coating isolates the steel from contact with oxygen,
moisture and chlorides and inhibits the passage of electrochemically
produced current.
The chief difficulty in using epoxy coated bars has been preventing damage
to the coating in transportation and handling. Specifically damage can result
from poor storage methods, rough installation, impact from hand tools and
contact with immersion vibrators. Cracking of the coating has also been
observed during fabrication of pre-coated bars where there has been
inadequate cleaning of the bar before coating or the thickness of the coating
has been outside specified tolerances.
Additional studies have demonstrated that epoxy coated reinforcing bars
embedded in concrete can have reduced bond strengths with the concrete as
compared with uncoated bars.
A corrosion inhibitor is an admixture that will either extend the time to
corrosioninitiation or significantly reduce the corrosion rate of embedded
steel or both in concrete containing chlorides in excess of the accepted
corrosion threshold value for the steel in untreated concrete.
A.Protective Coatings:
9
B.Corrosion Mitigating Chemical Inhibitors
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Figure 2 : Effect of admixing Migratory Corrosion Inhibiting Admixture “POLYALK CP
293 of SUNANDA make”. Bottle 1 shows heavy corrosion, Bottle 2 shows almost no
corrosion, Bottle 3 shows much reduced corrosion in the presence of heavy chloride
concentration
Corrosion inhibitors have been used for the protection of steel in process
industries to great effect for over 50 years. Since the1980s, this technology
began to be transferred to the protection of steel reinforcement with varying
degrees of success. These chemical admixtures have been used to protect
steel reinforcement in concrete structures in the USA since 1983 and in the UK
since 1987.
An important Long Term Testing Program - The Strategic Highway Research
Program (SHRP) instituted in 1983 by the United States Congress yields
interesting findings. The study is based on ASTM G 109 - Standard Test
Method for Determining Effects of Chemical Admixtures on Corrosion of
Embedded Steel Reinforcement in Concrete Exposed to Chloride
Environments. The results of this program conclude that concrete treated
with Migratory Corrosion Inhibiting Admixtures has an average service life of
35 years as compared to PMM which has an average service life of 20 years.
This method becomes easy to use, since a 100% effective admixture that is
simple admixed into the concrete. Large areas completed per day since
individual treatment of steel reinforcement is eliminated. It is also noted to be
one of the most cost effective methods to increase the durability of a
reinforced concrete structure.

To describe the mechanism of protection in the most general terms these
chemical molecules bind to a central metal atom to form a complex. Once
these complexes are formed on the steel surface, it is unavailable to
participate in corrosion. Since then this material has undergone many
iterations of improvement and continues to do so to this day.
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Figure 3 : First Generation chemical inhibitors
Figure 4 : Second Generation Corrosion Inhibitors for Steel Reinforcement
with hydrophobic long chain tails
Figure 5 : Third Generation Corrosion Inhibitors for Steel Reinforcement
with polydentate binding mechanism

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Current state of the are chemical corrosion inhibitor molecules migrate
towards the steel to form a monomolecular protective layer by formation of
the Steel – inhibitor complexes are the most thermodynamically favourable
state for steel to exist in. Consequently the reaction of oxygen and water at
the cathodic and anodic sites on reinforcement steel is inhibited. The p
Figure 6 : Fourth Generation Migratory Corrosion Inhibitors for Steel Reinforcement
Figure 7: Third Party Test Results carried out at VJTI laboratory on the effectiveness of
Migratory Corrosion Inhibiting Admixture of SUNANDA make
C.Cathodic Protection
The basis of cathodic protection is to reduce the potential of the steel
structure which is to be proteted. There are two ways of achieving this
reduction in potential.
One is to use an external direct current source (impressed current cathodic
protection) and an auxiliary anode.
The other is to connect the structure to a metal such as aluminium,
magnesium or zinc or alloys which take up more negative potential than steel
and which will naturally corrode to provide cathodic protection current.

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Figure8 : Galvanic Series of Metals from most reactive to least reactive
Cathodic protection has been applied to many types of structures including
bridge decks and substructures, parking facilities, wharves and chemical
facilities. The technology is applicable to both in situ and precast concrete.
The vast majority of systems to date have been installed to mitigate further
corrosion of existing structures.
Figure 9 : Installation of Sacrificial Anodes on Steel Reinforcement in Concrete
In order for cathodic systems to be effective certain physical requirements
pertaining to the structure are necessary. One of these is the electrical
continuity of the steel reinforcement network. The areas of the structure to be

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protected should be continuous throughout or should be configured o that
discrete zones can be identified within the cathodic protection system.
Where electrical discontinuity is found or suspected, bonding or connection
by cable can be provided to ensure electrical connectivity throughout. The
consequences of discontinuity in the reinforcing steel are that some areas
would not receive adequate cathodic protection and may experience an
increase in corrosion activity due to the effects of stray currents.
construction practices this paper outlines the various state of the art
technologies – physical barriers, chemical and electrochemical, that are being
combinations to help combat the gross national loss of corrosion. We have
sought to explain the causes and mechanism of failure of concrete structures
due to corrosion and then outline corrosion management and prevention
technologies including Corrosion Mitigation Admixtures, Protective
Coatings, Galvanic Systems and Impressed Current based systems.
It is generally observed and reported that age old methods such as
galvanization and fusion bonded epoxy coatings on steel are being steadily
replaced by user friendly effective methods like Migratory Corrosion
Inhibiting Admixtures and cathodic protection methods due to their ease of
use, effectiveness and lower overall cost of ownership over the life cycle of the
asset.
1. 2.Sopler, B., “Corrosion of Reinforcement in Concrete – Part Series D,” Report No.
FCB 73-4, Norwegian Institute of Technology, University of Trondheim, 1973
3. Arnold, C.J., “ Galvanized Steel Reinforced Concrete Bridge Decks: Progress Report,”
Report No. FHWA-MI-78-R1033, Federal Highway Administration, Washington DC,
1976
4. Clear, K.C., “Time-to-Corrosion of Reinforcing Steel in Concrete Slabs, V.$:
Galvanized Reinforcing Steel,” Report No. FHWA-RD-82-028, Federal Highway
Administration, Washington DC, 1981
5. Castleberry, J.R., “ Corrosion Prevention for Concrete and Metal Reinforcing in the
Construction Industry,” Materials Protection, V.7, No. 3, Mar. 1968, pp. 21-28
Conclusion:
References:

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6. Clifton, J.R., Beeghley, H.F.; and Mathey R.G., “ Nonmetallic Coatings for Concrete
Reinforcing Bars,” Report No. FHWA-RD-74-18, Federal Highway Administration,
Washington, D.C., 1974, 87 pp
7. Backstrom, T.E., “Use of Coatings on Steel Embedded in Concrete, SP – 49, L. Pepper,
R. G. Pike, and J.A. Willen, eds., American Concrete Institute, Farmington Hills, Mich.,
1975, pp 103 – 113.
8. Pike, R.G. ; Hay R.E.; Clifton, J. R.; Beeghly, H. F.; and Mathey R.G. , “Nonmetallic
Protective Coatings for Concrete Reinforcing Steel,” Transportation Research
Record No. 500, Transportation Research Board, 1974, pp 36 – 44.
9. Concrete Repair Manual, 2nd Edition, Vol 2, Jointly published by American Concrete
Institute, Concrete Society, ICRI and BRE
10. Migratory Corrosion Inhibiting Admixture POLYALK CP 293 and sacrificial anode
system of SUNANDA make were used during testing.
vChairman & Managing Director – Sunanda Speciality Coatings Pvt. Ltd., Mumbai1
vSourabh Manjrekar – Senior Associate – Sunanda Speciality Coatings Pvt. Ltd.,
Mumbai 2
vDirector - Sunanda Speciality Coatings Pvt. Ltd., Mumbai3
vDirector - Sunanda Speciality Coatings Pvt. Ltd., Mumbai4
Authors Details :

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IV. Conclusion
C
onstruction chemical industry, a Rs. 3,500 Crore industry has
contributed significantly to the development of infrastructure for the
nation. Though it is not getting required recognition for its long term
value and tangible benefits, it has been providing innovative solutions and
redefining the construction industry consistently.
Going forward too, construction chemical industry is expected to change the
dynamics of Indian construction industry in a positive manner. Forecasted to
grow at a robust rate of ~15%, the future of the industry looks bright. The
adoption of international standards, increase in high rise buildings in Tier I
cities and smart cities would drive the usage of admixtures and related
construction chemicals in India.
However, to consistently grow in long term, market players need to focus on
strong marketing to continuously increase customer awareness, building
technical skill among construction workers and on providing innovative
products with right value proposition.
Government and regulatory bodies need to focus on providing a smooth and
conducive ecosystem under its ambitious Make in India initiative which will
enable higher penetration of construction chemicals.
Construction chemicals can act as an enabler of smart cities in coming years
as such cities will require advanced materials. Various smart city requirements
like smart water management, green infrastructure, efficient transportation
and clean energy & waste management can be effectively addressed by
using advanced construction chemicals. The industry in consultation with the
sector experts can develop solutions which will enable meeting the above
mentioned requirements. be in line with the overall vision of the smart city
concept.
Construction chemical industry is expected to grow at ~15% per annum till
2019 to reach approx. Rs. 7,000 Cr and it could reach higher levels if
penetration increases and smart cities vision is realized

V. Annexure I: Major Players
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Brief profile: Pidilite
Company overview ·Started operations in 1959, a pioneer in consumer and
specialties chemicals in India
Key products ·Adhesives and sealants
Manufacturing
locations
·Himachal Pradesh
·Maharashtra
·Gujarat
Pidilite
www.pidilite.com
Brief profile: BASF Construction Chemicals Division
Company overview
·Wholly owned by the BASF group
Key products · aConcrete dmixtures, joint sealants, and
Manufacturing
locations ·Turbhe, Navi Mumbai
SIKA India
www.sika.in
Company overview ·Convened India operations in 1987
·Subsidiary of Switzerland -based parent company
Key products
·
·
·Sealing: SikaBoom
Manufacturing
locations
·Kalyani, West Bengal
·Goa
·Jaipur
·Blending units in Mumbai and Chennai
Brief profile: SIKA India
BASF Construction Chemicals Division
www.basf-cc.co.in

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Brief profile: Fosroc India
Company overview
·Wholly owned subsidiary of Fosroc International
Key products
·Admixtures, joint sealants, surface treatments
Manufacturing
locations
·Bangalore
·Ankleshwar
·Rudrapur
Brief profile: SWC
Company overview
·Established in 1930
Key products
·Concrete admixtures, waterproofing and cement grinding aid
Manufacturing
locations
·Mumbai (Vapi)
·Kolkata (Salt Lake)
·New Delhi (Noida)
·Chennai (Ambattur)
Other key domestic players in Indian market space include:
Fosroc India
www.fosroc.com
Limited (SWC)

Founded in 1991 as a
division of Tata Industries
L t d , Ta t a S t r a t e g i c
Management Group is the
l a r g e s t I n d i a n o w n
management consulting
firm. Its strong consulting
team is supported by a panel
of domain experts. Tata
Strategic has undertaken
1000+ engagements, with
over 300 clients, across
countries and sectors.
It has a growing client base
outside India with increasing
presence outside the Tata
Group. A majority of
revenues now come from
About Tata Strategic
Drive Implementation & Change
Results and Benefits*
lRevenue
lMarket Share
lProfit
lLead Time
lCost
lThroughput
lKey Milestones
Our Offerings
lOrganization Structure
lWork force Optimization
lTalent Management
lCulture & HR
Transformation
lGo to Market
lMarket Share Gain
lRural Expansion
lAlternate Channels
lSupply Chain
lDelivery
lCost
Reduction
Organization Sales & Marketing OperationslCompetitive Strategy:
Entry/Growth
lIndia Entry
lM & A support
lAlliances
Develop Solutions for Strategic PrioritiesFormulate Strategy
outside the group and more than 20% revenues from clients outside India.
Tata Strategic offers a comprehensive range of solutions covering Direction
Setting, Driving Strategic Initiatives and Implementation Support
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Manish Panchal
Practice Head - Chemicals, Logistics and Energy
Mobile: +91-9820520303
E-mail: manish.panchal@tsmg.com
Phone: +91-22-66376713
Charu Kapoor
Principal - Chemicals
Mobile: +91-9821806071
E-mail: charu.kapoor@tsmg.com
Phone: +91-22-66376756
Tata Strategic Contacts
This report has been authored by:
Manish Panchal (manish.panchal@tsmg.com), Charu Kapoor (charu.kapoor@tsmg.com)
and Manan Agrawal (manan.agrawal@tsmg.com)
Our Expertise Areas
• How do I make existing businesses effective – sales &
distribution strategy, pricing strategy etc.?
• How do I reduce costs (material, conversion,
overheads, manpower), reduce risks, & improve
productivity?
• What should be my logistics and supply chain
strategies? How do I optimize costs and services?
• How can I grow – portfolio optimization, new products,
new technologies, new geographies?
Typical Client Concerns Tata Strategic Expertise
• Functional strategies
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optimization
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inorganic growth, strategic alliances etc.?
• Growth/ entry strategy
• Business due diligence
• Target Identification and Valuationfor M&A
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About FICCI (Federation of Indian Chamber
of Commerce and Industry)
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FICCI is the voice of India's business and industry. Established in 1927, it is
India's oldest and largest apex business organization. It serves its members
from the Indian private and public corporate sectors and multinational
companies, drawing its strength from diverse regional chambers of
commerce and industry across states, reaching out to over 2,50,000
companies.
FICCI Contacts
Mr. P.S. Singh
Head
Chemicals & Petrochemicals Division
FICCI
Federation House,1 TansenMarg, New Delhi -110001
Tel: +91-11-2331 6540
EPBX: +91-11-23738760-70 (Extn 395)
Email: Prabsharan.singh@ficci.com
Charu Smita
Assistant Director
Chemicals and Petrochemicals
FICCI
Industry's Voice for Policy Change
Federation House, TansenMarg, New Delhi 110 001
T: +91-11-2335 7350, M: +91-9873976208
W: www.ficci.com

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Knowledge Paper- Construction Chemicals as Enabler Smart Cities