Be the first to like this
Just received an email telling me that for consumers long used to (and annoyed by) distant, inflexible and self-serving corporations, any acts of kindness by brands will be gratefully received. Which is why you need to check out our March 2011 Trend Briefing on RANDOM ACTS OF KINDNESS (R.A.K.). You can read it below. The briefing highlights the key trend drivers, and brings you plenty of examples of 'human' brands, from Mars and Interflora to Heineken and P&G, who are already busy applying this trend. What will your R.A.K. be?